Here is how to write an HVAC marketing plan sample. Are you a technician willing to establish a thriving business?
If yes, it will be important to state that there will be little or no growth at all without a good marketing plan.
This is why this HVAC marketing plan sample comes to the rescue.
HVAC Marketing Plan Sample Template
By using this as a template, you’ll find great tips that will enable you to put together a highly effective HVAC marketing plan.
AirSystem Inc. is an all-solutions HVAC service provider. We are located in Buffalo, New York, and offer all HVAC related services. These services range from heating which consists of geothermal, heating products, heating repair services, furnace maintenance, furnace installation, and natural gas conversion.
Our air conditioning services include air conditioning repair services, sale of air conditioning products, ductless split systems, air conditioner maintenance, and air conditioner installations. We also test for indoor air quality by providing humidity solutions, fresh air solutions, and as well as cleaning and purification.
Currently, we serve markets within the Buffalo area but seek to expand to cover more locations. This expansion and marketing drive will take off within the third quarter of 2020. Currently, strategies are being worked on to ensure a seamless takeoff. This expansion will spread into cities like Syracuse and Albany and will last for 3 years.
This will be the first phase of expansion.
HVAC systems have been known to guzzle energy. This has been a problem for many consumers as bills easily stack up. At AirSystem Inc., we understand this problem and seek to find lasting solutions to eat. This is why we have focused solely on the provision of energy-efficient HVAC systems.
We enter into discussions with our clients who are told of our preferences. This resonates with a lot of people as there’s an increasing shift from old inefficient HVAC systems to new technology. Our client category includes commercial and individual clients.
We have studied the trend within the HVAC industry and noticed a demand for specific types of services. These are categorized under temperature control, indoor air quality, air conditioning, and heating. Each of these consists of several other services. We provide all of these and also sell energy-efficient HVAC systems too.
Under the temperature control category, we install thermostats, provide remote monitoring as well as zoning. Indoor air quality offers services that include humidity solutions, cleaning and purification, and fresh air solutions. Air conditioning focuses on the provision of air conditioning and repair services, air conditioning products, and ductless split systems, There’s also air conditioner installation and maintenance.
Heating services include the provision of heating products, repair services, furnace installation & maintenance, and natural gas conversion. There are also geothermal services.
Marketing And Promotional Strategies
This is where the action is. We have developed a series of marketing and promotional strategies to sell our HVAC products and services easier. Customer behavior and trends within the industry have been our major guide in coming up with result-oriented strategies. We hope that by sending the right message, clients will see the need to patronize our services and products.
This involves a person-to-person advertisement for our services. Here, we aren’t restricting ourselves to TV, radio, or newspaper ads. We meet potential clients consisting of homeowners, businesses, and corporations. Here, we discuss our product offerings including reasons why they should choose our business.
Publicity And Press Releases
We will be sending out ads and press releases via traditional channels like radio, TV, local newspapers and magazines. These have a wide reach and is expected to impact significantly on our sales.
We intend to target trade shows in promoting our HVAC business. These will include both regional and domestic. We have an even greater interest in events promoting home and building HVAC solutions. Such platforms will be exploited in promoting our business.
This is essential to making our presence felt in the HVAC market. There are professionals in the industry who meet to exchange ideas in addition to selling their business. We are not underestimating the possible outcomes of such mutually beneficial relationships. Thus, we will be doing everything possible to encourage these professionals to put in a word or refer our business when the need arises.
Identifying Our Competition
To be competitive in this industry, are realize the need to know our competition and understand their strengths.
Currently, most HVAC businesses within the Buffalo area offer similar services to ours. However, these services aren’t as comprehensive as ours. We have deliberately gone the extra mile to provide additional services plus incentives to serve as an edge. The effects so far have been positive.
All our marketing efforts boil down to specific goals. The first of which is the positioning of our HVAC business as one of the three leading HVAC service providers in Buffalo. This will be achievable within a space of 3 years. The second goal is to raise our current annual income from $14,000,000.00 to $60,000,000.00.
This second part of our goal is also to be achieved within the space of 3 years. We are ramping up our marketing efforts to see to it that we achieve this objective. This will lead to an ongoing evaluation of our strategies for better results.
Our marketing plan won’t be complete without an assessment of our strategies. While we expect most of these strategies to work, we understand that some will perform better than others. An evaluation of such reasons will be undertaken to adjust and increase their impacts on our overall performance. The plug will be pulled on ineffective strategies.
Writing an HVAC business marketing plan involves a careful assessment of the realities surrounding your services. Your efforts should be worthwhile after using this as a template. The better your marketing plan, the greater your chances of success.