Here is how to write the executive summary of a hotel marketing plan.
Starting a hotel business requires much planning for any meaningful progress. Just like any business, the hotel business depends on patronage to succeed.
To get this patronage, you need to market the business effectively.
This explains why our focus is on the hotel marketing plan executive summary sample.
The success of the business depends on the planning stages, and if you do not plan well, your plans may be derailed. Attracting patronage starts with the marketing plan.
Executive Summary Of A Hotel Marketing Plan
For many investors, the marketing plan executive summary will determine if they should get into the details contained in the marketing plan or not.
If your marketing plan executive summary is not compelling enough, they will ignore your marketing plan, which translates to losing the opportunity to get funding for your business.
Here, we will consider this subject by providing a sample hotel marketing plan executive summary to work with.
Regal Hotel is a hotel that provides a variety of efficient customer services, which includes 24-hour room service, restaurants, laundry service, massage rooms, fitness gyms, conference rooms, lockboxes, business center, non-smoking floors, and spaces, helicopter service, as well as currency exchange services.
All of these services are tailored to suit the needs of our highly esteemed clients, as we believe they deserve nothing less than the best. We are a hotel business seeking to expand its services to cover more locations and include more innovative customer-centered services.
We understand how important keeping to schedules and appointments can be, which is why all services are centered on helping customers keep up with their plans by delivering highly efficient and prompt services.
Our workforce works as a team to deliver the best, with customer expectations being met and exceeded in many cases.
We take advantage of our common purpose, establishing a thriving hotel business to streamline our efforts to create a potent company reputed for providing exceptional services.
Our Mission at Regal Hotels is to build a super brand synonymous with service excellence and be among Tucson’s top 3 hotel brands.
As a business, we want all our employees to share our mission and deliberate efforts to achieve the same.
The hospitality industry has witnessed a lot of transformations involving a slowdown in growth and accelerated growth at different points.
During periods of a slowdown in growth caused by a weak economy or accelerated developments caused by the positive change in the economy, the business has been sustained by innovations that have aided the survival of hotels, including ours.
Innovation has kept our operations afloat and still growing. The future of the hospitality industry in America is bright as the rise in global terrorism has made people less likely to travel abroad for vacations.
This has opened more investment opportunities for hotels to cater to this growth in opportunities.
At Regal Hotels, we are focused on delivering our promises of providing high-quality and exceptional services to clients. We do not want to be oblivious that several competitors in the Tucson area offer similar services.
However, we desire to offer superior services to our clients and to create an unforgettable experience for them so that when they leave, they will have lasting memories and, in the process, likely spread the word about our superior service.
The areas of weakness of our competitors are an important area of consideration for our business. We intend to focus on these weaknesses to improve them, no matter how small.
We understand that customers will likely take notice of a better service no matter how little it is by comparing the same with a previous and similar experience they had to go through at some point in time.
To the customer, this will stand out and will mean a lot! This is why we are leaving no stone unturned in bringing efficiency and quality to all our services.
Our customer care is also highly responsive to the customer’s needs as we try to offer unbeatable services.
We are using a variety of approaches to achieving high-impact marketing.
Some strategies include using practical marketing tools such as the internet, which involves building a website for our business and using social media to promote our hotel business.
We also have paid adverts in electronic and print media and billboards mounted at apparent locations.
Word of mouth marketing is also not left out of our marketing strategies as our clients are encouraged to spread the word about our services.
After putting all of these strategies in place and using the current trends in the hospitality industry, we have conducted research that has revealed impressive growth figures for our business.
This 3-year financial projection plan sees our profitability increasing considerably.
This is summarized in the chart below;
- First Year $800,000.00
- Second Year $1,600,000.00
- Third Year $2,100,000.00
This article has focused on enlightening the hotel marketing plan executive summary. The information available here seeks to draw attention to the basics of what a good resume should contain.
Without following the correct procedure, your business proposal is dead on arrival as investors may likely reject your marketing plan executive summary if it does not encourage them to read on.