Home improvement is also known as renovation or remodeling has to do with the alteration of an existing structure by adding extra features to the building.

Like gardens, garage or even extra rooms. It also involves upgrading the interior of the house, the HVAC, electrical and so on.

These projects are undertaken for repair and maintenance of the house, for additional spaces and then for aesthetics.

Here are some business plans for starting a home improvement contractor and referral business.

Business Name: Home Heaven Ltd

  • Executive Summary
  • Our Products and Services
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Market Analysis
  • Sales and Marketing Strategy
  • Financial Plan
  • Competitive Advantage
  • Conclusion

Executive Summary

Home Heaven Ltd is a Malibu-based company that specializes in home remodeling, renovation and interior design and decoration of homes. This company is run by Engr Willis Swanhaim, he has a degree in civil engineering and another in interior design and decoration. On graduation from the university in 97, he got a job working for Albert

Construction limited where he worked for 10 years as a design manager.

Home Heaven Ltd is a startup, and it has fulfilled all the legal requirements for setting up a business in California, the necessary permits have also be gotten so from the required bodies.

Our Products and Services

Home Heaven Ltd specializes in giving your structure a new look. We do the renovation of dilapidated buildings and also remodeling of old buildings. We add improvements to the home, both structurally and aesthetically. We also deal with the mending of the plumbing, HVAC, and electrical works.  Whether in the interior of the building or the exterior, we have got you covered.

Home Heaven Ltd also specializes in erecting residential concrete structures, and also residential structures from other materials.

Our Vision

Our vision is to leave every house that we remodel much better than we met it both structurally and aesthetically.
We also have the vision to make the work so good that it won’t need any more work in a long time.

Our vision is to construct buildings of top quality will providing this services at very competitive prices.

Our Mission

Our mission is to provide great home improvement services to the residents of Malibu California, promptly and at market favorable prices. This we hope to do by hiring professionals for the various services which we offer.

Business Structure

Home Heaven Ltd is run by Mr. Wullis Swanhaim, who happens to be an engineer. He has two other financial partners, though they are not exactly part of the day to day running of the business. At this company, we take the jobs of our clients very seriously.

Therefore, we have hired interior decorators, HVAC experts, masons and stone cutters, tillers, painters and a host of other technical staff. We have Engr Swanhaim as the director, Miss Pat Jon as the human resource manager and Mr. Derek King as the foreman for our structure jobs. In the business are also accountants and much other staff playing administrative positions.

Market Analysis

According to the Bureau of Labour Statistics of the U.S. over a ten percent growth is to be expected in the real estate industry for the next for the next 10 years. This prediction is actually very good news especially for those who are already in the business.

Any company which positions itself rightly will make a lot of profit. And with our company being in Malibu where there are rich folks with a lot of disposable income, we see our business profiting greatly.

Sales and Marketing Strategy

We will be putting up billboard advert in the Malibu and Beverly Hills region of California. We’ll also be using the internet a lot for an advert. First, we will use Google ads, and then Microsoft Bing for internet adverts. Plan to start up a blog which will teach people various DIY ways for fixing minor issues in their homes.

Financial Plan

$5 million is needed for this business to kick off fully. Engr Swanhaim and his associates have provided half of the money. And the remaining funding will be sought through the bank in form of a loan.  Some more investors are also expected to come on board with the funding. These are three ways we hope to finance this business.

Competitive Advantage

We operate out of the Malibu area, therefore there are more than enough rich folks willing to remodel and restructure their houses. With Mr. Swanhaim being very popular amongst the privileged class due to his family background. We will actually get clients very fast.

Our prices are very competitive and we over a wide range of services. Apart from structural and aesthetically remodeling a house, we also construct residential blocks from the ground up.


This is a Home Improvement Business Plan sample, for a business owned by Engr Swanhaim and associates. With this plan sample having an idea of what it entails to start up a home improvement is as easy as ever.

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