Sample Grocery Store Business Plan Template PDF


A grocery store is a store that is responsible for making various foods and domestic products available to families.

This business is a business that does not require much to set up. Also, it is a business that caters to the everyday needs of individuals. Hence, the high level of competition in this business.

Here is a sample business plan for starting a mini grocery store.

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If you are looking to set up a simple business that does not require any real skill, a grocery store business is one of the best businesses that you can set up. Like other businesses, a grocery store also requires a business plan.

This article contains a grocery store business plan sample. This business plan sample allows you to quickly develop the perfect business plan for your grocery store business.

That said, below is a grocery store business plan sample.

Business Name: Frank Line Grocery Store Business

  • Executive Summary
  • Our Products and Services
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Market Analysis
  • Sales and Marketing Strategy
  • Financial Plan
  • Competitive Advantage
  • Conclusion

Executive Summary

Frank Line Grocery store is a standard grocery store that will be situated in one of the busiest parts of Brooklyn, New York. We have already registered and leased a typical facility that is perfect for the picture of the grocery store we have in mind.

We have taken the time to conduct a series of studies that we believe will help us serve our customers perfectly. Beyond making gains, we will ensure that our customers get the proper treatment whenever they are in our store.

Products and Services

Frank Line Grocery store is in the grocery store industry to make gains and make top-quality products from the biggest brands in America available to Brooklyn, New York residents.

We have virtually all grocery store items needed for the home’s day-to-day running. Some of the products that we will be made available to residents of Brooklyn, New York, are;

  • Drugs
  • Food Items
  • Health-related products
  • Soft Drinks
  • Beverages
  • Dairy products
  • Fruits
  • Vegetables

Vision Statement

At the Frank Line Grocery store, our vision is to dominate the grocery store industry in New York and spread to other cities in the United States and major cities in Canada.

Mission Statement

At Frank Line Grocery Store, our mission is to set up a grocery store capable of meeting the daily needs of the residents of New York and other major cities in the United States. We do not intend to stop at just this. We will ensure that all the goods in our store are top quality and very affordable.

In addition to making top-quality products available to our prospective customers, we also intend to sell our franchise after operating for ten years.

Business Structure

We are interested in more than running a primary grocery store like the average grocery store business at the Frank Line Grocery store. Our aim in setting up a grocery store is to end up as one of the biggest grocery stores in New York and the “go-to” grocery store for everyone in our neighborhood.

We know that everything we have set out to achieve can only be achieved by having the proper structure.

As a result, we will hire only people who are ready to work hard, are honest, and are very much interested in the well-being of our customers. Also, we will ensure that our staff are well paid and work in a very conducive environment.

Market Analysis

Market Trend

The grocery store industry is not new. It is perhaps one of the oldest industries that are known to man.

Now, in just the same way as other industries are undergoing constant change due to an increase in technology, the grocery store industry is also undergoing rapid changes and is being shaped by technological advancements. With the rise in technology, grocery stores can now quickly meet the needs of their clients.

Also, grocery stores sometimes take part in clearance sales. This is done to get new customers and to maintain older customers.

Sales and Marketing Strategy

As a result of the ease with which a grocery store can be set up, there is a high level of competition in this business. Therefore, we have developed specific strategies to break into the market quickly.

They are;

  • We will offer bonuses to our first set of customers
  • We will print handbills and make them available in public places like banks, gyms, and hospitals.
  • We also intend to have a robust online presence.

Target Market

Every household makes use of products that are available in grocery stores. As a result of this, there is a large market for the grocery store industry.

It will be impossible to meet the needs of everyone in the grocery store market. We have therefore come up with a target market to offer our services to. Those in our target market are;

  • Households
  • Students
  • Nursing Mothers
  • Expectant Mothers
  • Tourists

Financial Plan
Source of Startup Capital

We will be setting up this business with $20,000. We have already come up with 70% of this amount. This remaining amount will be taken from the bank.

Competitive Advantage

The grocery store industry is characterized by very intense competition. We are not ignorant of this fact. We have put some measures in place to help us beat our competition.

We have a parking space that can accommodate over 100 cars. Also, we have an extensive range of products. With this, our customers will always get what they need in our store.


This is a business plan sample for the Frank Line grocery store. It will be located in Brooklyn, New York.

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