Because of how important a business plan is to the survival and growth of any business enterprise, entrepreneurs who have no idea on how to write a good one are given the necessary guidance on the procedures and steps involved in drafting one.

This article provides a template or sample on a GPS vehicle tracking business plan with special focus on entrepreneurs interested in starting this business but have limited or no adequate knowledge at all on how to write a good GPS vehicle tracking business plan.

Here is a sample business plan for starting an automobile GPS tracking company.

  • Executive Summary
  • Products and Services
  • Vision Statement
  • Mission Statement
  • Competitive Advantage
  • Target Market
  • Source of Revenue
  • Sales Projection
  • Publicity and Advert Strategy
  • Payment Channels

Executive Summary

With an ever expanding automobile industry where manufacturers, buyers and dealers are increasingly becoming interconnected, creating immense business possibilities, the Mobile Tracker LLC is a GPS vehicle tracking business to be located in the heart of Boston.

Providing the highest quality vehicle tracking, backed by a safety guarantee, The Mobile Tracker LLC seeks to be among the top 5 ranked GPS vehicle tracking businesses in Boston within our first 6 years from the date of commencement of business.

Backed by reliable services, including a flexible money-back guarantee and also a highly dedicated workforce driven by a passion for excellence, we will be carrying out GPS installations and tracking/monitoring on all vehicle types for our esteemed clients.

Because we realise how important the client is to our goals, we will follow a model of excellence to attract more patronage of our services.

Products and Services

We will be providing a variety of services mainly centred on automobile tracking solutions. Among the products to be sold are state-of-the-art tracking devices, servicing of faulty tracking devices, provision of GPS tracking related training services as well as the installation of GPS vehicle tracking devices.

We will also be providing advisory and consultancy services to our clients regarding their GPS vehicle tracking devices.

Vision Statement

We at The Mobile Tracker Company are driven by a goal of being among the top 5 GPS vehicle tracking businesses in Boston within the first 6 years from the commencement of business operations. This will be achieved mainly through commitment to achieving the best service delivery to our clients driven by service excellence and professionalism.

Also, our vision will be driven by an adequately motivated workforce backed by years of experience in the GPS vehicle tracking industry. With this combination, achieving our vision will be well within reach.

Mission Statement

Our mission is to get a fair share of the GPS vehicle tracking market size. With so much potential for growth, our aim is to ensure that we are not left behind taking advantage of the potentials inherent in this sector.

While targeting profitability, we will also ensure that client satisfaction is topmost in our agenda, as a satisfied client will most likely bring in more clients which equals more profits for our business.

Competitive Advantage

An advantage we will have over other competitors providing related services include selection of the very best hands within the GPS vehicle tracking industry. Only those with impressive years of experience will be considered for inclusion in our pool of workforce. In relation to this, we will ensure that our workforce is adequately remunerated to provide motivation.

Also, the work environment will be friendly to ensure that it does not disrupt or limit work output. A quality control unit will be put in place to ensure that all GPS installation guidelines are strictly adhered to, and only the best is given to our clients.

Target Market

Because of the huge business potential present in this industry, we have a diverse market segment we intend to provide our GPS vehicle tracking services to. Some of these include transport companies with fleets of cars, haulage companies, and government institutions. Others include an addition of individual and commercial clients to our target market segment and also car rental companies among others.

Sources of Revenue

Our source of revenue generation will come largely from the services provided by us. These are from trainings on GPS vehicle tracking, the sale and maintenance of GPS vehicle tracking devices, and also from the installation of these tracking devices to our numerous clients. These will be the primary source from where the bulk of our revenues will be generated.

Sales Projection

From findings carried out by our team of experts on the current trends and potentials for profits within the GPS vehicle tracking industry, we have come up with a projection that will see us realising a healthy growth potential over a three year period. However, arriving at the projected sales figures discounted factors such as natural disasters and economic downturn. The chart below makes a summarized presentation of these findings;

  • First Year $120,000
  • Second Year $230,000
  • Third Year $500,000

Publicity and Advert Strategy

The publicity and advert strategy to be adopted will include a wide range of marketing options such as the use of internet marketing tools represented by the use of social media sites, the creation of a website describing our products and services in detail, placing paid adverts in both print and electronic media channels.

We will also be printing fliers and handouts and also mounting billboards all aimed at significantly spreading knowledge on our services to our targeted audience.

Payment Channels

We will adopt a variety of payment channels all aimed at ensuring that difficulties faced by our clients in payment for services are eliminated. The payment channels will include the acceptance of payments through bank drafts, mobile money transfers, online bank transfers, use of POS machines for payments and also the acceptance of credit cards among others.


This article has concentrated solely on providing a GPS vehicle tracking business plan sample for entrepreneurs having difficulties with developing comprehensive business plan. With the information provided, all the entrepreneur has to do is simply follow the laid out format, while providing unique information relevant to his/her own business.

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