Sample Flea Market Business Plan


Do you want to start a Flea market business? A flea market is a type of business that deals with renting or providing space for people who are interested in selling batters or merchandise.

Most products sold include used goods, cheap items, antiques, and collectibles.

In this article, I present to you a simple Flea Market business plan sample that can be used as a guide when starting a business.

SEE: Swap Meet Business Ideas

Here is a sample business plan for starting a flea market business.

BUSINESS NAME: Zeetlyer Flea Market

  • Executive Summary
  • Our Products and Services
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Market Analysis
  • Sales and Marketing Strategy
  • Sales Forecast
  • Conclusion

Executive Summary

Zeetyler flea market is a business that has been fully registered and has also fulfilled the entire requirement for starting a business in Florida, United State of America. The business will be concerned with providing an open and convenient space for vendors who are going to pick a space at our market.

Zeitler will be co-owned by Zee Robertson and Tyler Kingsley. They will both be the manager and CEO. They have both contributed $2,000,000 toward starting up the proposed business, plans are also been made to secure a loan amounting to $1,000,000.

Our Product and Services

Zeetyler Flea Market is a standard Flea market that will be located in Florida, United State. Our main focus will be providing vendors with needed space which is not only needed but the best and comfortable space to improve their business.

Below are some of the important things our services will include:

  • Purchase of a well spacious and comfortable environment for vendors, space will be located in the heart of the city which is very popular.
  • The building of both small and big shops and stores for vendors.
  • Providing important facilities in the market like a public toilet and waste bin.

With the above in place, we know that our services will benefit all that will be using them.

Vision Statement

Our vision in the Flea Market is to become the best provider of space and a well-equipped market arena. We are working on building the modern and specifically world approved standard market area and also keeping it as clean as possible with the added services provided

Mission Statement

Our mission in the industry is to become a very popular and reputable flea market space for our vendor. Our clients in Florida and the whole of the United State will be open to enjoying the best market area ever.

Business Structure

The business structure of any given business defines on a large scale how successful the business will become, so great care will be given to how we will set up our structure. We would want our shops to be reasonably and properly distributed and kept as neat as possible, below are some of the positions to be filled.

  • Manager (CEO and Owner)
  • Accountant
  • In Market manager
  • Security Officer (3)
  • Cleaners (10)

Market Analysis
Market Trend

It’s been observed that successful Flea Marketers are those that offer the best space that can be easily accessed by customers. And when both vendors and their customers feel comfortable and have beautiful sales, Flea Marketers tend to enjoy it. Flea marketers that receive yearly payment are also seen to be very successful.

Target Market

Since the Flea market is a market in itself our target market is very wide and everyone can pick a space in our market. But for professionalism below are some of the target audiences for our market.

  • Fashion Designers and sellers
  • Food sellers ( Especially snacks)
  • Furniture seller
  • Electronic appliances seller ( New and Refurbished)
  • Booksellers
  • Provision Store
  • Jewelry sellers

Sales and Marketing Strategy

Promoting our business well will be the only key to our success, so we will try as much as possible to market our business so that everyone in and around Florida, United State will be able to have access to our services.

  • Billboards will be placed in important areas in the city where passersby can easily see them
  • Advertisements will also be made via news outlets like Television, Radio, newspapers, and magazines.
  • Distribution of fliers will also be done to inform people of our business.

Sales Forecast

We would be having more of a static sales forecast since the price range of stores in our market are fixed, but based on the fact that not everything will get filled up immediately and that most would still make use of open spaces below is the estimated sales forecast for the first 3 years

First Fiscal Year $2,000,000
Second Fiscal Year $2,500,000
Third Fiscal Year $3,500,000


This article contains our sample business plan for our proposed Zeetyler Flea Market. The business will be owned by Zee Robertson and Tyler Kingsley and will be carrying out its operation in Los Angeles, United State.

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