Sample Counseling Private Practice Business Plan Template PDF


Counselling practice is a business which belongs to the psychologists, social workers, and marriage counsellor’s industry. The business basically consists of mental health practitioners who particularly focus in diagnosing and treating emotional and behavioural disorders, mental disorders, etc.

If you are very interested in starting up a counselling practice business, and are at the point of writing a business plan for your business, then you must keep reading this article.

In this article, you will find a counselling business plan sample which you would find beneficial towards helping you write a simple business plan for your counselling business.

Need to write a plan for your venture? Download a FREE Business Plan PDF Sample to develop a template for your own startup.

Here is a sample business plan for starting a mental health business.

BUSINESS NAME:  The Real Deal Private Counsellors, LLP

  • Executive Summary
  • Our Products and Services
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Market Analysis
  • Sales and Marketing Strategy
  • Financial Plan
  • Sales Forecast
  • Conclusion


The Real Deal Private Counsellors, LLP is a duly registered and licensed counselling practice business which will do everything under the laws of the United States to operate in Las Vegas, United States. We will be very interested in providing our customers with a number of our amazing products and services which will include clinical psychology, marriage and family therapy, mental health social work, online counselling services, etc.

The Real Deal Private Counsellors, LLP will be owned and managed by Peter Baker, who will also be the CEO of the business. So far, Peter Bakers has been able to raise half of the startup budget which amounts to $100,000. The other half will be obtained as soft loan from the owner’s bank to complete a total of $200,000.


The Real Deal Private Counsellors, LLP will be offering psychology and counselling services within the scope of the industry to clients in the United States. The following are our product and service offerings which we will be providing our clients:

  • Clinical psychology
  • Every other psychology
  • Marriage and family therapy
  • Mental health social work
  • Online counselling services
  • Child, family and school social workers
  • Sales of self-help materials such as books, CDs, etc


Our vision is to establish a private counselling practice business which will become very competitive in the industry, and be renowned as the leader in the industry not just in Las Vegas, but in all of the United States.


Our mission is to be a private counselling practice business which will particularly provide professional, quality, and affordable services to clients from all walks of life. We are very concerned with building a counselling business which will become the number one choice for clients in all of the United States before our 10th year anniversary.


Our plan for The Real Deal Private Counsellors, LLP is to start it small and grow it big into the counselling practice business that we envisage, before we hit our 10th year anniversary. We well know how important building a strong business structure is to every business. This is why we will take out time to select only employees that meet our standard selection criteria of experience, commitment, hard work, honesty, amongst other things. The following are the positions we will employee qualified candidates to fill in our business structure.

  • Chief Executive Officer / Principal Partner
  • Office Administrator
  • Psychologists, Social Workers and Marriage Counsellors
  • Accountant / Cashier
  • Client Service Executive
  • Sales and Marketing Executive


Market Trend

One of the trends in the industry is that the industry has seen a steady growth in the last five years in the United States. Regardless of the economic status of the United States, the industry is one whose services are always needed at all times.

Target Market

The following groups are what we have considered to make up our target market in the industry:

  • Couples about to wed
  • Married couples
  • Corporate Executives
  • Religious Organizations
  • Business People
  • Politicians
  • Celebrities
  • Government Officials
  • Applicants
  • Public figures
  • College students
  • Sports People
  • All people of all sorts, including those undergoing mental challenges and depression


We know for a fact that there is stiff competition in the industry in the United States; hence, we will leave no stone unturned in our quest to promoting our business and setting it in its rightful position in the industry. We have been able to consult experts and we have come up with several sales and marketing strategies which we will do well to implement:

  • We will introduce our counselling practice business to various groups which make up our target market by sending them our introductory letters, and our business brochure.
  • We will make sure to drop our business fliers and handbills and give out at strategic locations all around the United States.
  • We will make sure to place adverts on newspapers, magazines, radio stations, as well as on TV stations so as to promote our business.
  • We will not forget to create an online presence for our business to be able to reach a larger audience.

Source of Startup Budget

Starting up our counselling practice business in Las Vegas would require a total of $200,000. This startup budget would be sourced from the owner, and from his bank. The owner, Peter Baker has been able to raise $100,000 while the other $100,000 will be sourced as soft loan from the owner’s bank.


First Fiscal Year                   $200,000
Second Fiscal Year               $400,000
Third Fiscal Year                  $800,000

Above is a sales projection for our counselling practice business which will be located in Las Vegas, United States.

This sales projection is only a calculated reflection of what we aim to achieve in our first three years of doing business after startup. This projection has not taken into consideration any negative future impact in the industry.

This article contains a counselling practice business plan sample which bears the name, ‘The Real Deal Private Counsellors, LLP’. This business will be located in Las Vegas, United States, and it will be focused on offering a number of counselling services to its customers all over the United States. The business will be owned by Peter Baker, who will also be the Chairman Executive Officer of the business.

Print Friendly, PDF & Email

Leave a Comment