Sample Cooking Class Business Plan

Do you need help starting a cooking school? If YES, here is a sample cooking class Business Plan.

Are you a food lover and you are having the desire to start a cooking school where you will be teaching people how to prepare different kinds of recipe?

There is nothing as rewarding as earning from a business that you are so passionate about. If you have the desire and the resources, you can become the owner of a cooking school in no long time.

You can turn your love for food preparation into a lucrative business by starting a cooking school and help train individuals that want to become executive chefs and good at cooking.


In this post, I will be sharing with you some basis things you need to know to be able to start a cooking school that will succeed in any part of the world.

Here is a sample business plan for starting a cooking class.

  • Conduct a Research

This is very important if you don’t want to experience difficulties at the early stage of your cooking school business.

Knowledge is an invincible tool when starting a new business like a cooking school. It is important to know several things behind organizing a cooking class. Browsing through varied reading materials about culinary classes and food businesses can give you the guidance that you will need.

  • Creating a Cooking School Business Plan

This is the next thing you need to do before you start a cooking school. With the information you must have gathered from your research, you will have to use it to draw up a plan for your business.

You can’t do anything productive without a well-detailed plan on how the business will be run. Your startup plan will state the type of cooking class you will be providing and the different kinds of food you will be teaching.

The good thing about writing a food business plan for your business is that it helps you think of the things you will need like startup cost, your target customers, operational cost, your vision and mission, how you intend marketing the business, number of staff to employ and many others that will be needed for a successful business.

You are as well informed that your plan can be used to secure loan from banks and other financial institution if the need comes.

If drawing a plan would be difficult for you, you can hire a freelancer with experience to do the job for you or contact any business consultant for the job. There are also software that can help you do the job at a small fee. You might also get free sample online if you do your research.

  • Get Necessary Documents

After drawing a well-detailed plan for your business, the next thing is to get necessary documents that will allow you the freedom to run your cooking school without any disturb from the government.

You will need to visit the appropriate office in charge of starting such kind of business in your city or community (you must have been told about them during your research) and get the necessary license and permit.

  • Choose Between Private and Group Classes

Group classes will be more affordable, and therefore more attractive, as well as being more fun. You can offer group classes to your students where everyone cooks, and then sits down to a complete meal they have prepared.

People wants to eat good food, and because they are there to learn how to become a good cook, a complete meal menu per class is a great idea. Select meals that can be prepared quickly, affordably, without advance techniques, and with easy to find ingredients.

For some classes, you can choose dishes that are visually appealing, and ones most people will shy away from because they think it would be too difficult to learn.

  • Choose a Good Location and Employ Capable Hands

Running a cooking school, you need a good and accessible location which will ease stress of potential students locating your school. The road leading to the school must accessible by vehicles and must be in a clean environment.

Ensure you employ capable, qualify, and professional hands to help teach and educate your student with the latest recipe. Make sure they get value for what they pay for because through them will you get more students

  • Advertise your Cooking School

You must advertise your cooking school if you must get people to come register for training. Take advantage of social media to spread the word about your new cooking school. You can give out fliers, pamphlets and business cards to entice people to join.

You can stick posters on strategic places such as schools, restaurants and grocery shops. It is a marketing technique to offer initial discounts and freebies to encourage more students to come register for your cooking school business.


We have provided you with a sample that answers the “how” of writing a plan. Still confused? You only need to read along and use this as a template. It is expected that by now, you should have done your findings how a cooking school business works.

  • Executive Summary

Unique Recipes is a licensed cooking school in Michigan. We offer different cooking courses to interested students.

These classes are divided into private and professional segments. Some of our popular courses include dinner classes, French cooking as well as Italian cooking classes.

Under these we teach chicken, fish and shrimp, bread and cake and also pasta recipes respectively. In addition to the cooking lessons we provide, we recommend certain cooking books and magazines to our aspiring chefs. We also recognize that there new food combinations are being formulated on a daily basis.

To remain relevant, we are constantly updating the knowledge of our staff with current goings on in the food industry. This helps us stay in the mix and churn our chefs that will hold their own anywhere they find themselves.

  • Our Services

At Unique Recipes, we seek to raise a crop of chefs with a deep understanding of healthy food recipes. We teach continental, local, French, Italian and German recipes. This includes breakfast and dinner recipes. To get the very best, we recommend a collection of cooking books. We continually search to find out the best by researching on new materials.

  • Our Vision

Our vision is to become a leader in the provision of sound cooking lessons to our students. We operate our cooking school business to make a difference in the lives of our students as well as establish a profitable business that is known across the United States.

  • Our Mission

Our students enroll with high expectations. We have a mission to never let them down. Our curriculum is rich and among the best in the industry. We seek to produce chefs that will be highly successful in their endeavors. We take pride in the recognition of our efforts by our successful students and remain strongly committed to giving the best education possible.

  • Financing

This has been achieved solely through the application for a $600,000 bank credit with a double digit interest rate charged at 10/year and repayable in 5 years. We have since commenced payment of these interests.

  • SWOT Analysis

We take our business seriously and will do everything possible to ensure we run a profitable cooking school. We have examined our strength, weakness, opportunities and threats and discovered our areas of competence and weakness.

We seek to use this information to better manage our business. The findings show the following;

  • Strengths

We have a team of expert chefs that include celebrity chefs. These have built a reputation spanning several years and contributed to the growth of the cooking school industry.

Also, our work conditions are among the best in the industry. We have provided work-friendly atmosphere to encourage dedication to duty.

  • Weakness

We are almost a year in business and growing. However, we lag behind compared to bigger cooking school businesses which have since had a national presence across several states. These have bigger reach and better funded.

We consider our business as growing and will eventually attain such heights.

  • Opportunities

There is a rising demand for cooking school businesses in Michigan. The same applies across the states. We view this as a great opportunity that will enable us grow faster thereby spreading our reach. More food recipes are being formulated on a daily basis. This trend means there are untapped opportunities for new businesses like ours.

  • Threats

Threats exist in the form of defaulting on payment of interests on loans collected. Under such circumstances, a disruption in smooth operation can occur leading to a closure of our business. This will only result when there is an absence of new enrollments.

  • Sales Projection

Our cooking school business depends primarily on student enrollments, and the sale of lesson materials as major sources of revenue. However we will find alternative ways of improving our revenue generation. We have done a 3 year sales projection that has shown a positive improvement in enrollment;

  • First Financial Year $300,000.00
  • Second Financial Year $510,000.00
  • Third Financial Year $800,000.00


  • Competitive Advantage

Compared to other cooking schools, we have one of the best worker remuneration packages in the industry. These are attached with bonuses they benefit from once they put in their best.

  • Marketing Strategy

To remain profitable, we realize the importance of marketing to our continued existence. Therefore we are have adopted multiple marketing strategies that include the promotion of our cooking school on social media, in news paper and magazine ads as well as through word of mouth marketing. Some of our current students got to know about our presence through referrals.

We also have a website where anyone can visit to learn about us as well as make enquiries. We will also advertise on both radio and TV to reach a wider audience.

By following this cooking school business plan sample, you get a feel of what a plan should contain. You can adopt this format by getting information that is true for your business and following the general structure. Putting in the time to write a good plan is a worthy investment worth the trouble.

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