Sample Car Service Center Business Plan Template


Are you an entrepreneur with an interest in investing in the auto industry, especially the car servicing sector?

Do you plan on writing a comprehensive business plan for the intended business but feel stuck due to the inability to inability or confusion on how to commence? If your answer to these questions is yes, then you are reading the right article as it is specifically written to address these challenges faced by entrepreneurs.

This article focuses on the car service center business plan, providing a sample for the entrepreneur to work with. All the entrepreneur/investor has to do is follow the guidelines provided here while engaging in a brainstorming session to produce a unique business plan for his/her business. We commenced using the following sub-headings;

Here is a sample business plan for starting a car service center.

  • Executive Summary
  • Products and Services
  • Vision Statement
  • Mission Statement
  • Competitive Advantage
  • Target Market
  • Publicity and Advert Strategies
  • Revenue Source
  • Sales Projection
  • Payment Channels

Executive Summary

Re-New Car Service Inc. is a car service center to be located in Pennsylvania with plans of eventually increasing its car servicing outlets across major cities within the United States.

With services that consist mainly of servicing of cars covering all the major brands, and also the sale of vehicle spare parts all working in tandem to ensure we stand out as a one-stop-shop for all car servicing related activities.

Our car service center will be located in the heart of Pennsylvania’s central business district, which has enormous human and vehicular traffic. This feature is strategic to our business interest as we will be taking advantage of this opportunity which will translate to more patronage.

Driven by a dedicated and committed workforce guided by professionalism, our client’s unique needs will be well attended to.

Products and Services

The products and services we will be providing at Re-New Car Service Inc. will be among the top-rated in the car service industry.

Some of these products and services include the sale of vehicle accessories and parts of all kinds and vehicle-make, all sorts of oil changes, alignment and balancing of wheels, fixing of all automobile electrical fittings, and problems. These among several other products and services will be provided to our esteemed clients at cost-effective rates.

Vision Statement

Our vision is to be reckoned among the top auto service providers in Pennsylvania, with a target of being among the top 5 auto service providers.

Our clients will be treated to the best of car servicing, services with value-added incentives that include loyalty bonuses, plus a cozy lounge plus cable TV drinks on the house while their cars are being serviced by us to ensure that our esteemed clients are comfortable.

Mission Statement

Our mission is to achieve our goals which include the provision of world-class, yet pocket-friendly car servicing, eventually entering into the elite car servicing class of companies within a reasonably short time frame.

We will eventually be expanding our servicing outlets to cover more areas within Pennsylvania and eventually spreading across major cities within the United States.

Competitive Advantage

We have quite an impressive advantage over our competition, as we have ensured that our workforce is diverse in knowledge and skills including years of experience bagged through several years of work in different auto manufacturing and service industries.

We have ensured that our work conditions are top-notch through the provision of work-friendly environments, attractive remuneration packages, among several others, all aimed at ensuring that our workforce commits their full potentials to service excellence.

Also, a world-class quality control unit has been put in place to ensure that the best services are provided to our esteemed clients. this is in addition to an adequately stocked vehicle accessories shop, ensuring that clients do not have to seek these from elsewhere.

Target Market

We have a target market that will ensure that our business grows through a steady rise in our client base largely driven by excellent services. Some of our target markets will include transport companies who have fleets of vehicles.

We will be marketing our services to them, with huge discounts to ensure that we have a retainer ship agreement with them. Other target markets will include individual clients, commercial clients, haulage companies, government institutions among others.

Publicity and Advert Strategies

The first and one of the oldest advert strategies will be adopted, which is the word of mouth marketing. Those to be used for this marketing will be satisfied clients who will be encouraged to spread the word about our services to their families, friends, and acquaintances.

Also, we will be placing paid adverts in both the electronic and print media to reach a wide target audience. Billboards, flyers, and handbills will be printed for distribution to commuters and vehicle users.

Also, social media will be utilized in a bid to build our client base. A website will also be set up, showcasing all the services provided by us.

Revenue Source

Our sources of revenue will come mainly from the services we render to our esteemed clients. These range from car servicing, wheel balancing, and alignment/adjustment, the sale of vehicle accessories among other related services.

Our business will be sustained from these activities, including the payment of wages and other expenses that may be incurred in the cause of doing business.

Sales Projection

We have surveyed within the car service sector and have come up with sales projections for our business.

The current industry trends and realities have been used in arriving at these figures. This survey however discounts factors such as natural disasters and economic downturn. The chart below summarizes these findings;

  • First Year $180,000
  • Second Year $230,000
  • Third Year $510,000

Payment Channels

We will be including a wide variety of payment options to cater to the unique needs of our clients. These will include payment options such as the use of a POS machine for payments, acceptance of credit cards, cash payments, internet bank transfers, acceptance of cheques among several other payment options that may be available.


This article has covered the car service center business plan sample and has provided guidelines to follow. The entrepreneur/investor is adequately guided on how to produce a good business plan. It is believed that information made available if properly used will greatly help the investor achieve his/her goals.

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