Bubble Tea Shop Business Plan Sample Template


This article focuses on bubble tea cafe, providing critical knowledge on how to write a sample plan. With investment opportunities increasing on a daily basis, little or no knowledge on writing a good business plan is possessed by entrepreneurs.

It is strongly believed that by following the procedure laid out here, the entrepreneur will have sufficient guidance on writing his/her unique business plan.

Here is a sample business plan for starting a bubble tea shop.

  • Executive Summary
  • Products and Services
  • Vision Statement
  • Mission Statement
  • Market Analysis/Trends
  • Competitive Advantage
  • Target Market
  • Sales and Marketing Strategy
  • Sales Projection
  • Publicity and Advert Strategy
  • Payment Channels

Executive Summary

Set to storm the market beverage and tea markets with the highest quality products, Uncle B’s Bubble Tea Shop will be making available different flavors, each uniquely prepared to satisfy our highly esteemed clients.

With New Orleans as our location, we intend in no distant future to spread our services to cover the entire state with our premium services. With a dedicated and well motivated workforce, we will be totally committed to customer satisfaction.

Products and Services

Uncle B’s will be making available only the very best of products and services; hence, apart from making bubble tea available to our highly esteemed clients, we will be adding other bubble tea related products to our list of products.

These include syrups, juice and jelly balls, blended teas, smoothie and slush among others.

Services include training of interested persons in the art of making our products and also, the sale of bubble tea equipment to our growing clientele.

Vision Statement

We at Uncle B’s are driven by a strong vision to be among the top 5 bubble tea destinations in New Orleans within our first 3 years of commencing business. Services rendered will be only the best, and we will pamper our clients to make them always return for more of our premium services.

Mission Statement

Our mission at Uncle B’s is to provide cost effective services, we will strike a balance between profits and the best service to our clients. Hence, while increasing our profit margin, we will also make sure that our products are unique and most preferred among clients.

Market Analysis/Trends

After much research, we have discovered that the more diverse the flavor variants, the more likely it is that there will be more clients patronizing such services. Also, there has been a shift in preference for carbonated drinks, with more people becoming health conscious.

It is little wonder that carbonated drink companies have begun shifting ground into non-carbonated drink variants to cater for the needs of the health conscious customer.

Competitive Advantage

An advantage we have over our competitors is the heavy investment we will be making in researching on more flavours of bubble tea which will be acceptable to the consuming market. This will be led by a product research development.

Also, we will be motivating our workforce to encourage them put in their best. Part of the ways we will make this happen is through attractive remuneration packages to spur them. Our activities will be coordinated by an effective marketing department, led by an experienced marketing strategist.

Target Market

Our target market will be open to all, but we will be most interested with the most active segment of society which includes the army, tourists, the corporate world, students (campuses) chief executives, and health care personnel among other segments of the most active population. Also, we will be located within the busiest business districts, especially places with high foot traffic.

Sales and Marketing Strategy

Our marketing department will be headed by an experienced marketing strategist with years of experience in marketing. Our products will also be promoted through the use of carts which will make these products available especially in busy locations.

Sales Projection

With data from research conducted, we will be benefitting from a robust growth within this sector; profits accruable to the business will more than double with each financial year. This is presented in the chart below. However, the predictions made discounts natural disasters, and economic recession.

  • First Year $220,000
  • Second Year $509,000
  • Third Year $1,100,000

Publicity and Advert Strategy

The publicity and advert strategies to be used are broad based, as they include the use of the internet; involving the creation of a business website displaying the products and services rendered, also, adverts will be placed in local radio and TV stations to reach the widest audience possible about our services. We will be printing fliers and banners displaying our services and also, billboards will be mounted in strategic locations, displaying our services.

Payment Channels

The payment channel to be deployed by Uncle B’s includes a wide range of payment solutions enabling clients to pay without having to go through a lot of stress. Among the variety of payment channels is the use of POS machine, acceptance of credit cards, mobile banking, cash payments, and receipt of cheques among other payment channels.


This is a sample bubble tea shop business plan, providing a template to follow. However, the information supplied here is only imaginary, and represent no real business concern. The entrepreneur is expected to brainstorm on what is applicable to his own business in a bid to producing a unique bubble tea shop business plan.

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