Sample Board Game Cafe Business Plan Template


One of the vital things necessary for the success of a board game cafe business is having a strategic plan. The business plan is one such requirement. A significant number of entrepreneurs encounter problems when it comes to writing their business plans.

Luckily enough, this sample board game cafe business plan attempts to address this problem by providing you a template to work with.

As you read on, you’d find that a plan doesn’t need to be complicated. You only need to talk about relevant information about your business and how you intend to direct its operations. Plus, a well laid out plan helps you attract funding.

Here is a business plan for starting a board game cafe.

  • Executive Summary

Board Game House Inc. is a board game cafe to be located in the heart of Reno, Nevada. Our current location was decided upon due to its bustling activity which happens round the clock. As one of the main entertainment hubs in the state of Nevada, our board game cafe will become the one-stop-shop for all things gaming.

Our business will be open round the clock to cater to the needs of our clients. We have begun the recruitment process to hire the best hands in the board game industry. Also, we have chosen a set of board games most loved by people within the gaming and gambling community.

These, plus additional fun games will be included in our list of gaming services.

  • Vision Statement

Board Game House Inc. is into the board gaming business to make a difference. Our objectives will include operating a profitable business by streamlining our operations for greater efficiency. We will be driven by innovation. This will be reflected in the way our services are offered as well as how our clients are treated.

We seek to leave a lasting,  positive and unforgettable experience on our clients whenever they visit.

  • Mission Statement

The potential for growth in Reno’s board game market is massive. We are committed to capturing a significant share of the market. The ultimate aim is to be listed among the top 3 board game cafes in Reno within 5 years. We understand that this will take a lot of work and are prepared to put in the effort required.

We are passionate about what we do and seek to channel all resources towards achieving our major aim.

  • Our Services

We offer a variety of popular board games. These have been carefully selected and reflect the pattern of demand within the industry. However, we are ready to gradually introduce more board games to create more game options.

Available games include Carcassonne, Pictionary, Trivial Pursuit, Checkers, Chess, Stratego, Yahtzee, and Backgammon.

More games in our collections include Power Grid, The Game of Life, Axis & Allies, Game of Thrones, Twilight Struggles, Tigris & Euphrates as well as Trouble. These are the few we’ll be starting with. We intend to add to our collections soon enough.

  • Capital Requirement

The start-up capital required to launch our board game cafe is $1,500,000.00. We’ve been able to raise some part of this amount from savings which amount to about 20%. The remaining 80% will be sourced from a loan we’re currently applying for. This loan will be obtained through our banks.

  • SWOT Analysis

As a new business, we are careful about starting right. We have assessed our level of preparedness. This identifies our areas of strength, where we may be disadvantaged as well as opportunities and likely threats.

The purpose is to reposition our board game cafe for growth. This assessment has resulted in the following findings;

i. Strength

Our board game cafe concept is unique in the sense that it targets clients ranging from adults to children. By catering to the needs of a wider demographic group, we are creating growth opportunities through increased patronage. A lot of investment is being put into marketing, and also attractive worker compensation plans.

Such incentives among others seek to attract the best hands in the board game industry. We hope to tap from their skills and expertise to grow the business.

ii. Weakness

Although we hate to admit it, it is necessary to identify and tackle our areas of weakness. As a new entrant into Reno’s board game industry, we are the underdogs. There are bigger names that have been in existence for decades. This will present stiff competition. However, we are unfazed by such enormous challenges. Our experience in the industry will be leveraged to grow our board game cafe.

iii. Opportunities

Although it seems like the market is saturated, it isn’t. There is stiffer competition among smaller board game businesses than at the top. We are headed to the top and plan to seize every opportunity at our disposal to edge out our competitors. We are recruiting the best hands in marketing and management among other things. Their skill, experience, and understanding of the industry will benefit our business.

iv. Threats

Threats are likely to arise by way of adverse economic conditions like recessions. This will likely dry up discretionary income as people will have to prioritize.

  • Sales Projection

All activities geared towards the eventual launch of our board game cafe are expected to rapidly boost sales. We are hopeful that with the proper implementation of our planned strategies, we should see a steady rise in our revenues. We have done a 3-year sales projection which is quite encouraging. Our results are summarized below;

  1. First Fiscal Year                                                  $500,000.00
  2. Second Fiscal Year                                              $900,000.00
  3. Third Fiscal Year                                                 $1,700,000.00
  • Marketing Strategies

We are deploying a wide range of marketing techniques. These range from word of mouth or referral marketing. This will be incentivized to help attract more clients. Our opening will include a lot of fanfare. This will be a one-week event that will include mini-concerts and performances from local artists.

To increase awareness, we’ll be sending introductory letters to clubs and households. This will be attached to a brochure to help showcase the services on offer.

  • Competitive Advantage

Our advantage over our competitors is seen in the way our services are structured. We have been extra careful to develop a wide range of service offerings to ensure our clients never get bored. There are lots of games in addition to a cozy environment plus refreshment to keep our clients fully immersed at the moment.

Writing a board game cafe business plan isn’t a difficult process once you stick to the guidelines provided here. However, it requires all the attention you can give. This helps you include whatever needs to be included. But equally important is the full and careful implementation of your plan.

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