With millions of regular internet users worldwide, the internet has become a major tool in both the research and the buying of goods and services today. The B2B e-commerce has come to pose a very big challenge to the traditional business models, and its growth is seen not to wane anytime at all.

If you are interested in starting up a B2B sales business, and you are set to write a business plan for your business, then you will find this B2B service business plan sample very useful in helping you write a simple business plan.

I suppose by now you must have gotten yourself acquainted with all the necessary steps required in starting your business. Below is a B2B service business plan sample for your use.

Here is a sample business plan for starting a b2b ecommerce company.

BUSINESS NAME:  Brilliant Affairs LLC.

  • Executive Summary
  • Our Products and Services
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Market Analysis
  • Sales and Marketing Strategy
  • Financial Plan
  • Sales Forecast
  • Conclusion


Brilliant Affairs LLC is a duly licensed and registered business which is set to be headquartered in Connecticut, United States. The business will be very focused in offering a number of products and services to its customers not just in Connecticut, but all over the United States. Our products and services will include web applications, e-commerce Solutions, web hosting solutions, web-design services, just to mention a few.

Starting our business in Connecticut will require us to provide the needed startup capital from legitimate sources. Up until now, James Robertson and Steven Walter, who are both the owners of Brilliant Affairs LLC, have been able to generate as much as $500,000 as part of the needed $1,000,000 required as the startup capital. The other part will be sourced from the owners’ bank as soft loan.

Our goal in the industry is to build a company which will become ranked among the top leading B2B businesses in the world before our fifth year anniversary.


In the course of establishing our business in the industry and making it get to the heights which we have planned for it, we will be focused on offering the following products and services:

  • Web applications
  • E-commerce Solutions
  • Web hosting solutions
  • Web-design services
  • Co-location
  • Disaster recovery solutions
  • Network design solutions
  • Equipment service
  • Computing design solutions (Unix and NT)
  • Software and hardware


The vision of Brilliant Affairs LLC in the B2B industry is to become renowned among the top leading B2B businesses in the world not later than the fifth year after starting up our business.


Our mission for Brilliant Affairs LLC is very simple. We want to become renowned as the B2B business which will be focused at providing companies with a number of latest technologies to solve their computing problems, as well as provide them with needed trainings and supports towards making them get really set for the future.


As mentioned, our vision for our B2B service business is clear, and we will make sure to accomplish it. With this in mind, we have made sure to set up a strong business structure which will help us achieve our goals, since we know the success of any business has a lot to do with its business structure. The following are the various positions which will be available in our business organization:

  • Chairman Executive Officer (CEO)
  • Technical Support Manager
  • Research / Product Manager
  • Web Application Manager
  • Sales Manager
  • Business Development Manager
  • Strategic Alliance Manager
  • Advertising Manager
  • Human Resources Manager
  • Accounts Manager

Market Trends

The B2B e-commerce industry is one which has enjoyed periods of growth, and it has been projected by experts to see further growth in forthcoming years. This is because the B2B e-commerce has changed the way businesses are handled today, and this growth is not seen to wane any time soon, rather it would be on the increase as the years pass.

Target Market

The following are the various groups which make up our target market:

  • Small to Mid-size Businesses
  • Military and Government Agencies
  • Consolidations and Mergers
  • Medical industry
  • Accounting Industry
  • Insurance Industry
  • Real Estate
  • Waste Industry


Our goal for our business is to become among the top leading B2B business in the world before our fifth year anniversary. In view of this, we will make sure to hire only capable employees who are competent, ready to work, and are ready to fully share our business vision.

Also, we have aligned our sales and marketing strategies to be able to take a full hold of the market.

  • First, we will launch our business in a grand style so as to spark interest in more people.
  • We will make sure to use direct marketing in promoting our business.
  • We will not hesitate to place advertisements on radio, television, local newspapers, magazines, etc, so as to promote more awareness about our business.
  • The social media is another platform where we will also advertise our business so as to catch more awareness.

Source of Startup Capital

To successfully launch our business in Connecticut, United States, we will require a total of $1,000,000. We have been able to realise $500,000 from the owners’ savings and investments. The other part, however, will be sourced by obtaining soft loan from the owners’ banks.


First Fiscal Year                    $1,500,000
Second Fiscal Year                $20,500,000
Third Fiscal Year                   $50,500,000

The above is the sales forecast for our B2B service business for the first three years after launching our business in Connecticut, United States. This sales forecast has taken into consideration several factors and available data in the industry.


This is a B2B service business plan bearing the business name, ‘Brilliant Affairs LLC’. The business will be particularly focused on offering its many services to customers not just in Connecticut, but in all the major cities in the United States. The business which will be owned by James Robertson and Steven Walter is going to be located in one of the major areas of Connecticut, United States.

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