Mango Juice Production Business Plan Sample Template

Do you need help starting a mango juice production company? If YES, here is a sample mango juice business plan template.

It is very important for the success of your business which is why we have written this mango juice business plan sample. This will help you in no small measure in having a clear plan of action.

Many times a lot of new entrepreneurs encounter difficulties in drafting workable plans.


With this sample, you are guided through different parts of a plan. Each of these provides direction on what should be contained therein.

Here is a sample business plan for starting a mango drink business.

  • Executive Summary

Mangoes! LLC is a mango juice business that specializes in preparation of a variety of mango juice flavors. Mangoes! LLC will be located in Idaho. It is a business owned and managed by Chris Cohn. The owner is an expert in the industry with over 2 decades of experience in the juice industry.

We have created a variety of delicious mango juice flavors with our secret recipes. These have been tested and the reception has been overwhelmingly successful. We have set our sights at capturing a fair share of the market size.

This will be achieved through constant improvement and continuously creating and experimenting new products.

  • Our Products and Services

We have created several mango juice flavors using our recipes which are a trade secret. Some of these products include ginger flavored mango juice, vanilla flavored juice, Turmeric-infused juice products and much more. In addition to these, we will offer advisory and consultancy services to clients interested in what we do.

  • Vision Statement

We at Mangoes! LLC seek to establish a thriving mango fruit juice business. Our sights are set on becoming a major player not only in Idaho, but in the United States. We plan on achieving this within a definite set time which is within a decade from the time of commencement of business operations.

Several growth strategies will be deployed. These include aggressive marketing, the use of state-of-the art equipment as well as constant improvement on our product offerings.

  • Mission Statement

Our products will not only be meet the health needs of our valued customers, but will also become their favorite. Our mission is to create a greater awareness about the benefits of consuming our products.

  • SWOT Analysis

To ensure we commence on a strong footing, we have done a series of test on our business to ascertain our level of readiness. The results have been revealing and we seek to use this information to create a better and profitable business model.

  • Strength

Most types of similar businesses offer a variety of fruit juice businesses. There are only few that provide specific fruit juice products like ours. While we offer only mango juice products, these are made in different flavors. We will consolidate on our expertise to create products that people love.

Already, a test-run of our products has received tremendous support and satisfactory results. This has even gone beyond expectations.

  • Weakness

There is a stiff competition among fruit juice businesses. This competition is targeted at capturing a fair share of the market. Another downside is that the industry is dominated by players with greater capital.

However we are doing something a bit different by focusing on a specific fruit juice-mango.

  • Opportunities

An opportunity we have is that people are always willing to try or taste a new product. We see this as a way to make them fall in love with our carefully formulated multi-flavored mango juice products. 3 years from the time of commencement of business operations, we intend to start a franchising arm.

During this time, our recipes will be taught to all franchisees.

  • Threats

Threats for our business will come by way of an economic recession. This will significantly affect all players within the industry. The good thing is that this does not happen often. Unfavorable government policies may also play a part in distorting our business.

  • Target Market

Our target market is wide and covers all segments of society. These include teachers, sportsmen and women, tourists, households, the young and old. What this means to us is that to exploit these groups, our products need to be exceptional.

This is why tremendous effort is being made in creating new variants of mango juice as well as improving on the general look of these products.

  • Sales Projection

Feasibility studies and analysis reveals huge potentials for profits. Using the current demand for juice products we have projected a steady growth in revenues. This is summarized by the chart below;

  • First Financial Year $250,000.00
  • Second Financial Year $590,000.00
  • Third Financial Year $1,200,000.00


  • Competitive Advantage

Our location is strategic and is easily visible and accessible to pedestrian traffic. This is a densely populated area of Idaho that sees daily visitors in their thousands! This can easily translate to patronage using the right marketing strategies.

Another competitive advantage we have are our highly motivated workforce in addition to a friendly work environment.

We also have a world class quality control department that ensures that only the best products are churned out. All these contribute in giving us an advantage over our competitors.

  • Sales and Marketing Strategies

To create awareness about our products, more people need to be informed. This will be achieved through the use of different channels. These consist of the use of social media, creating a befitting website and the creation of radio and TV adverts. We are also printing out handbills and mounting billboards at strategic locations as well.

This mango juice business plan sample details the various plans to be implemented in a non-existent mango juice business. The tips provided here can be applied when writing your own plan. Caution should be exercised when writing the plan.

The better your plan is, the greater the potential for the success of your business.