Here is a how to get your product into grocery stores around your community.
Supply chains are critical to the smooth running of the retail industry. Grocery stores are a vital part of the distribution chain.
As shoppers visit to make purchases, efforts at restocking empty shelves must be swift. Finding and working with reliable suppliers is necessary for that to be possible.
Getting Your Products into Local Stores
As a producer, you want your products gracing the shelves of local grocery stores. For this to be possible, you’ll need to deploy effective distribution techniques.
While this may sound vague to some readers, this article will provide detailed information on how to go about the process.
What Grocery Items Do you Produce?
One of the first things you must have sorted out is the grocery items you produce. There’s a long list of products that fall into different categories.
These include bread & baked goods, dairy, vegetables, fruits, meat & fish, cans & jars, meat alternatives, and sauces & condiments.
Other grocery categories include pasta, rice & cereals, frozen foods, herbs & spices, drinks, snacks, personal care, and household & cleaning.
Baby and pet care products are additional grocery categories you can produce for distribution to grocery stores.
For each of these product categories, different distribution techniques may apply. For example, perishable goods like fruits, veggies, and some baked goods have a limited shelf life.
These goods will have to be distributed faster to ensure people have them fresh.
Products with longer shelf life won’t require an urgent distribution, like perishable goods. Understanding the dynamics involved allows you to figure out how to distribute.
Whatever the case is, you need to get your products to grocery stores within a reasonable time frame.
Reasons for Having Your Products in Local Grocery Stores
If you wonder why getting your products to grocery stores is necessary, you only need to look at the benefits it adds to your business.
One of the most apparent benefits of having your products in grocery stores is increased sales. Here, you’re taking advantage of the grocery store brand to draw attention to your goods.
Grocery stores are among the busiest locations as people come to shop for all types of necessities. Due to the high traffic, your products are likely to sell fast.
The retailer you partner with allows your goods to have a wider geographical reach. What more? You get to scale up your production due to high demand.
The cost of operation is significantly reduced when partnering with grocery stores.
Because customers shop directly from the store, the added expense that would have been incurred by delivering to their doorsteps is eliminated. What more? You won’t have to spend a lot on advertising.
Convenience is another key benefit of getting your products to local grocery stores. Also, the quick sale of products is another critical benefit you get by supplying products to a local grocery store.
With that said, how do you get your products into a local grocery store? Let’s find out.
Getting Your Products into Grocery Store
Part of the processes involved in getting your products into local grocery stores includes assessing your production scale, choosing the right grocery store, creating a catchy brand image, pitching your business to distributors, and paying a visit to local grocery stores.
i. Assessing your Scale of Production
One of the first considerations you must make before launching your operation is determining your production scale. This is important because it determines the type of grocery store you approach.
There are typically large retail stores as well as their well-established counterparts.
With small-scale production, you’ll do well to find small retail stores to supply to, as your level of production will match their demands.
As your business operations expand with more products being churned out, you’ll need increased demand which well-established grocery stores being your significant targets.
ii. Choosing the Right Grocery Store
Not every grocery store will be suitable for the supply of products.
A great deal of research on these stores is needed. Examining purchasing cycles, degree of patronage, and product preferences is crucial to selection.
Also, you’ll need to be interested in details like promotion and reward programs and pricing strategies. What more? A detailed understanding of competing products needs to be had.
These are some steps needed to get your products into local grocery stores.
iii. Creating a Brand Image
Product appeal starts from the type of packaging created.
This is the brand image your business will be known by. Of course, to have the most impact, product development should seek to create professional-looking and attention-grabbing packaging.
This is part of the initial steps towards developing a great product that will be accepted by the market when displayed at local grocery stores.
You’ll need to work with a professional and experienced designer to ensure you create the right impression through your products.
iv. Pitching your Business to Distributors
Getting your products on local grocery store shelves starts with pitching your ideas to distributors. Distributors are a crucial part of the equation you cannot overlook.
By contacting distributors and setting up an appointment, you can convey your desire to have your products on grocery store shelves.
Compelling reasons must be given why your products must be stocked on grocery shelves. Of course, you’ll need to state the incentives to be enjoyed by these distributors.
The feedback from distributors can prove invaluable in helping your products get to grocery store shelves.
v. Paying a Visit to Local Grocery Stores
The final step to getting your products into local grocery stores involves visiting local grocery stores.
While most local retailers will agree to the deal, the mode of payment may not be immediate. In other words, your products get supplied on a consignment basis.
This refers to a situation where you only get paid after your product(s) have been sold. It’s a way of testing the market’s reaction to your product until steady demand increases.
These are ways to get your products into local grocery stores. We started this discussion from the planning to the execution phase. There may be slight variations depending on the type of products you make.