A grocery shopping delivery business is a business that deals with delivering groceries products ordered by the customers to their homes or to anywhere they prefer.

In this article, I will be presenting to you a simple grocery delivery business plan sample that can be used as a sample from starting the business.

Here is a sample business plan for starting a grocery and food delivery service.


  • Executive Summary
  • Our Product and Services
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Market Analysis
  • Target Market
  • Financial Plan
  • Competitive Advantage
  • Conclusion

Executive Summary

ASAP Ventures is a grocery delivery business that has fulfilled all the legal requirements for starting a business in the Florida, United States of America. The business will do all in its ability to fulfill its entire obligation and provide the best service for its customers.

Stephen Jackson will be both the owner and the CEO of the business which will be located in Florida in the United State of America. He has contributed a total of $500,000 from his personal savings and sales of some of his properties, plans are also underway to secure a loan worth $500,000 to complete the startup fund which is $1,000,000

Our Product and Services

ASAP Ventures are into the grocery delivery business to provide its customers with the best delivery service ever. Many don’t have the time to shop, while so many could shop online and find it hard to pick up.

Our main work is to help pick up goods from the store, market, strip mall and deliver it to our clients. For fast delivery, we would be using Motorcycle, Bicycle, and tricycles for our delivery based on the distance and quantity of the goods to be delivered.

Vision Statement

Our vision in the grocery delivery business is to become the best delivering agency and attain the maximum height as a business empire.

Mission Statement

Our mission is to build a business empire where our customers will be convinced and completely assured that their products are secured with us no matter how much or how little the value of the product is. We are also looking forward to building a market-friendly business where our cost of service will not be overly expensive.

Business Structure

Because our delivery service will cover a very wide area and since the security of properties of our client is also important we will be taking seriously how we set up our business structure. For efficiency and fast delivery, our recruitment service will be targeting the under listed:

  • Manager (CEO and Owner)
  • Accountant
  • Customer Service Personnel (5)
  • Delivery men (2 Tricycle, 5 Motorcycle, 5 Bicycle)
  • Security Officer (2)

Market Analysis
Market Trend

It’s been observed that successful delivery services are those that guarantee the security of the goods of their customers no matter how much they charge them. Another trend in the market is those that deliver goods early and fast earn more customers. And to stay relevant the charges of a grocery delivery business must not be expensive.

Target Market

We have a wide range of markets and below are some of the identified target markets:

  • Family
  • Offices
  • Students
  • Food sellers

Sales and Marketing Strategy

The marketing factor of a business defines how successful and how relevant the business will be, and as such we will be making sure to pull the best shot. Our business will at first be promoted by our great customer services as well as our top-notch delivery service. Below are some of the plans in place for the project.

  • We will be making use of introductory letters and fliers to inform the public about our business.
  • Plans are in place to also market our product using the available media outlets like the Television, the Radio, newspapers, and magazines.
  • We will also be using the internet to inform people living in Florida about our services, social media like Facebook, Twitter, and Instagram will be extensively used.
  • Billboard and poster featuring our services will also be used.
  • Lastly, we will be listing our business on the yellow pages.

Financial Plan
Source of Startup Capital

We will need a minimum startup capital amounting to $1,000,000. This startup capital will be used for renting a warehouse and to purchase the needed devices like:

  • Motorcycle (5)
  • Bicycle (5)
  • Tricycle (2)

As at present we have been able to gather a total of $500,000 from the savings of the owner and sales of some of his properties, the remaining $500,000 will be sourced from a bank loan.

Competitive Advantage

As of present, there are no competitors located in Florida who deliver groceries, but we will be looking forward and preparing well ahead to survive immediately we find some.


Above is a simple and standard grocery home delivery business plan sample that bears the name ASAP Ventures. This business as highlighted earlier will be owned by Stephen Jackson and will be operating in Florida, United State. The owner has made plans to provide the Startup fund.

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