This article is targeted at those with limited knowledge of marketing. Join us as we discuss the best ways on how to source property maintenance contracts.
The more contracts you can get, the better for your business. Before we go any further, we must state that real estate is an industry that thrives on competence. You will need this to grow.
In the real estate industry, property maintenance is a crucial role played by professionals. We must state though that it takes more than knowing how to maintain the property to be successful. You’ll need to know how to get patronage.
That is, getting property maintenance contracts.
What Are Property Maintenance Contracts?
It is needful to point out the fact that property maintenance isn’t restricted to the real estate industry. Nevertheless, this is where it is most common. A maintenance contract is simply explained as an agreement entered between two parties.
Such an agreement places in the hands of one party the maintenance of a property or possession in exchange for an agreed-upon compensation.
Properties could range from land, buildings, and equipment. Now, enough of what a property maintenance contract is or isn’t. Let’s get to details on how to get one.
Getting Property Maintenance Contracts
Getting property maintenance contracts has a lot to do with effective marketing. You need to find potential clients and let them know about your business and the services on offer. Most times, the competence of your service is a key factor that influences the decision of clients (that is, if you are qualified or not).
This section looks into the “how” of getting property maintenance contracts. This isn’t a complex process. However, you’ll need to put in the work necessary to win such contracts. We recommend you get your mind ready from the onset to give it all it takes. Having said this, let’s highlight some of the best strategies to get these maintenance contracts.
Tap Into The Reach Of Social Media
These days, a business having no social media presence will be limiting its reach significantly. If you wish to get property maintenance contracts, you’ll need to target places most people visit. The social media attracts a lot of attention. Getting your business out there puts in front of your target audience.
It will be necessary to create social media accounts for your property maintenance business rather than using your account. That way, your business has a more professional feel and people are more likely to reach out. You can begin by paying for sponsored ads. Here, you get to choose the coverage area such ads should reflect.
The most popular social media platforms include Facebook, Twitter, Pinterest, and Instagram. These have tons of visitors (in millions). If your message is well crafted, chances are that people will want to find out more. Doing this consistently and rightly will result in attracting the property maintenance contracts you seek.
Get In The Mix!
Many times your target market can best be understood and better served with the right ads when you are involved with industry players. In other words, you’ll need to get more involved with real estate related professional associations within your town or city. That way, you get a better perspective of who your clients are, what they need and how best to serve their needs.
What more, you get to enter into a fruitful and mutually beneficial relationship with industry players. This gives you a heads up on upcoming opportunities. Such opportunities could include properties being developed and completed projects whose owners require property maintenance.
There are also property owners who have parted ways with their property maintenance contractor. Such will need a replacement. Under this circumstance, it will be good to know the circumstances that led to the termination of their previous contract. Dealing with difficult clients can be stressful. You must ensure the contract terms are clear and each party fully understands and must abide by such terms.
Utilize What Is Available
When advertising your property management business, you want to adopt a cost-effective method that still serves your marketing needs. Living in a metropolitan area makes this easier because there are lots of marketing options available. Some of the best ways to do this will be to mount billboards, print banners as well as pay cabs or buses for ad space.
These (billboards, banners, etc) should carry information about your property maintenance business. An important part of this should be to include your contact address. These include your numbers, business email, and website. You might also want to scout for new construction sites around your city.
While scouting, you must know that you aren’t the only property maintenance business looking for contracts. So, you’ll need to have an edge, which leads us to our next point.
Having An Edge
An edge is a plus as it stands your business out from the pack. You are going to have competitors bidding for every property maintenance contract available. The property owners will screen through each proposal to find out which offer the best value for money.
Start by taking the time to find out what property owners look out for in a proposal. Also, understand what you are competing against. This involves knowing the capabilities of your competitors and what they offer. Identify their weaknesses and exploit them.
Although a painstaking process, it eventually pays off by making your property maintenance business stand out. You are likely to get more nods for every property maintenance proposal you submit.
Getting a property maintenance contract can be quite challenging. Nevertheless, it is deeply rewarding when things are done right, leading to a contract agreement. As a business, you should know your strengths and leverage them as much as you can. Identify your areas of weakness and work on them too! That way, you’ll be planning your business for success.