SANRIO Franchising Guide
Have you heard about one of the best franchise in town, ‘Sanrio Franchise’? Have you ever wanted to start a business but the fear of losing your hard-earned money peradventure the business fails is holding you back? Do you dread the challenges that comes with starting a business from the scratch?
If your answers to these question is yes, I have a good news for you.
The good news is that you can start a business without experiencing some of those things you are afraid of. I know
you will be thinking this is a joke as there is no way to start a business without challenges and even failures. Well, this can be possible by starting a franchise.
Franchise is when you leverage on an existing business by making use of its name, brand and business model to start your own business and then pay them in return. So, instead of building a business from the scratch, you just build your business on an already establish business that people know, like and trust. Building a successful business from the scratch entails many risks, but starting a franchise helps to significantly reduce such risks.
There are many franchises available to start and it can be challenging to find the one that is best to invest in.
However, your choice of franchise to invest in is greatly dependent on the type of business that interest you.
I recommend Sanrio franchise because it has a wide range of product categories from which you can find the one that best suits you.
About Sanrio Franchise
Sanrio is a Japanese company that offers varieties of products like gift items, stationary, fashion accessories, video games etc. The company also has a stake in the food industry (it runs a franchise of KFC in Saitama, Japan). The company’s mission is to bring smile to the face of people all over the world through their various products. Their slogan is “Small Gift, Big Smile”.
Sanrio was founded by Shintaro Tsuji in 1960. The initial name when it started was Yamanashi Silk Centre Co. which specialized in the production of silk. However in 1962, the company ventured into the production of fancy rubber sandals. In 1973, the company’s changed its name from Yamanashi to ‘Sanrio’.
The company’s idea is to start a “Social Communication Business” which will be built around the Japanese culture of gift giving. This made the company to start the production of gifts items. However, after some time, the company spread its wings into other areas.
According to the company’s website (www.sanrio.co.jp), the company’s “Principal Business Activities” include:
- Planning and sale of social communication gifts
- Planning and sales of greetings cards
- Planning and sales of books
- Operation of restaurants
- Production, promotion and distribution of movies
- Production and sales of videos and DVDs
- Planning and operation of theme parks
The company has a unique concept of using cartoon characters to sell their products. The most popular and successful of all their cartoon character is Hello Kitty which was launched in 1973.
Hello Kitty was widely accepted not only in japan but also in Western Countries like the United State. Because of the popularity and acceptance of Hello Kitty, Sanrio used it in marketing nearly all their products. Hello Kitty character has been used on more than 280,000 products and it has generated a sales revenue of $6 billion a year.
However, this did not stop Sanrio from producing new characters and products. In 1976, the company started to license their characters and other companies started to use some of Sanrio’s characters to produce and market their products. The good thing about Sanrio is that it offers franchise.
So, if you are interested in starting a franchise, you should consider Sanrio as they offer many amazing benefits to their franchisees.
Benefits of Sanrio Franchise
Sanrio is one of the most popular global brand that people know, like and trust. The implication of this is that when you start a Sanrio franchise, you will enjoy high patronage from Sanrio’s already established customer base. And this will make it easier for you to generate great sales and make good profits from the business.
Sanrio offers their franchisees incredible supports like selecting the best site suitable for operating their stores, helping in lease negotiation, and in the designing of their stores.
They also give their support during the pre-opening set up and grand opening of their franchise.
Sanrio Franchise Startup Cost
The cost to start a Sanrio franchise ranges from $75,000 to $300,000. It should however be noted that these prices are not the standard or fixed price required for starting a Sanrio franchise. Sanrio has branches all over the world and because of this, their startup costs depend on location.
How to Start Sanrio Franchise
Starting a Sanrio franchise doesn’t require any tedious process. If you are interested, all you need to do is to visit their website on www.sanrio.com and make necessary inquires on how to apply. If you need more detailed information especially on the startup cost and the support they offer in your country, you contact them on the email address available on their website.