Sample Food Truck Marketing Plan Template

Here is how to write a food truck marketing plan sample.

Running a successful food truck business largely depends on how well your marketing strategies are planned. In other words, this has to do with a marketing plan for this purpose.

Food Truck Marketing Plan

Here, we have provided you with a food truck marketing plan sample to follow.

This should guide you through the entire process of putting together an effective strategy that impacts your sales when implemented.

We have made this easy to follow, and you shouldn’t encounter any significant problems writing one for your food truck business.

Mission Statement

Food On Wheels is a food truck business that specializes in trying out a variety of food concepts.

These range from Filipino meals to Korean barbecue, Sisig Taco, and Sauteed Pig, among many other cuisines. It’s an ethnic fusion of meals from a variety of cultures.

The principal aim is to cater to the food needs of our target market.

Our specialty is influenced by the rising number of adventurous clients regarding delicacies from different cultures. There’s also the rise in diversity among residents within the Jacksonville, Florida Area, where we operate.

As a mobile food business, we have multiple coverage areas within the city. These target locations with the highest human traffic include malls, airports, school campuses, and central business districts.

We intend on spreading our reach to cover more locations in the not-too-distant future. This will require expansion which in turn needs strategic spending.

Niche Market

As a new food truck business, we recognize people’s importance to what they eat. People are health conscious and will only eat what they consider healthy.

Due to these concerns, we have created an organic food-only menu. In addition to local ingredients (preferred by a large section of the market), this is included in preparing our delicacies.

Most customers want a food business located nearby or come to them. Our services are designed for this segment of the market. Our food trucks are moved to serve designated locations.

These locations are primarily areas with a lot of foot traffic. To make our services more appealing, we have designed a rich menu to cater to our clientele’s food needs.

These range from monster-sized sandwiches, tacos & burritos, cold-pressed juices, barbecued meats, and gourmet sandwiches. Others are gourmet mac & cheese, paninis, and sweet & savory crepes.


Food On Wheels serves the food needs of a diverse market.

Our menu consists of barbequed meats, gourmet sandwiches, paninis, monster-sized sandwiches, tacos & burritos, and cold-pressed juices. Our other offerings include salads, fish and chips, kebobs, hot dogs, and ice cream.

Our type of service is most needed in areas with limited access to restaurants.

Corporate parks are among such locations. To reach our target market, we take the pains of being available wherever there’s a demand for our food truck service.

Marketing And Promotional Strategies

Running a good marketing campaign is primarily determined by how effective our marketing and promotional strategies are. We have included a series of measures through which word about our products and services will reach our target audience.

These include coupons and discounts, food blogger outreaches, monitoring our social media presence, and sending out email newsletters.

Others include setting up a Yelp account, loyalty programs, and using social media such as Instagram for promotional strategies. Let’s briefly discuss each of these.

  • Coupons And Discounts

Coupons and discounts are the rages when it comes to marketing a business. This includes food truck services.

One way we’ve been able to do this is by offering free dishes to our new email newsletter subscribers. This incentivizes them to make a move (patronizing our business).

  • Food Blogger Outreaches

We have decided to invite food bloggers to come and sample our food truck business.

This includes free meals consisting of a variety of our offerings. In turn, we politely ask if they can drop an online review of our services.

This is to help our business generate online reviews and hype about our services. That way, people are encouraged to try out our service.

  • Monitoring Our Social Media Presence

These days, the social media space is vital to the growth of any business. We have recognized this and are determined to leverage it.

Our food truck business will have Twitter and Facebook accounts. Opening these accounts isn’t enough. There will be high-resolution photos of our food offerings and keeping up with happenings daily.

  • Sending Out Email Newsletters

Email newsletters are most effective in bringing in repeat customers.

We understand the potential and will deploy this measure to inform recipients about new menu items and special discounts to celebrate our success.

However, these emails won’t be too frequent to avoid creating an unwanted situation. We will be fluctuating between monthly and quarterly email newsletters.

  • Yelp Account

Yelp has become an indispensable tool for businesses such as ours.

To promote and create positive reviews for our food truck business, we will include the price range of our services, high-resolution photos, and menu offerings.

Others will include our typical operational hours and locations.

  • Loyalty Programs

We’ve developed a reward program to encourage repeat patronage and customer loyalty. Customers get significant discounts and free purchases when they visit and patronize several times.

  • Instagram

This falls under social media marketing. However, this platform offers enormous benefits through its visual content configuration. This is where our online branding campaign will be focused on.


There is significant competition from other food truck businesses. Nevertheless, we are uniquely positioned to thrive through our menu offerings.

Most of our competitors stick to traditional menus. This leaves little room for innovation. We have taken advantage of this to drive innovative services.

Marketing Goals

Currently, we aren’t operating at desirable or peak potentials.

Nevertheless, sales have been quite impressive. Our primary goal is to grow our current sales levels from $2,000,000.00 annually to $15 000,000.00.

This is a medium-term goal we should be able to achieve within three years.

Results Monitoring

The success of our marketing and promotional activities will be assessed periodically.

This will help determine the most effective strategies that require adjustments or total changes. That way, we can tightly grip our food truck marketing efforts.

This article has provided a simple and comprehensive food truck marketing plan sample you can use. Your marketing plan is the guide to creating an efficient marketing campaign.

Effective marketing, in turn, translates to sales. Thus, you should be invested in following the procedures outlined here to create robust marketing goals.

You May Also Like