Sample Film & Video Production Business Plan Template


A film company is basically in three types: development, production, and distribution.
Generally, films cannot be produced without any sort of partnership between any two or more of these various types of film companies.

How far you will go in the film industry will largely be dependent upon your personal abilities, experience in the industry, networking relationships, and a host of other things.

In this article, I would love to share with you a number of steps you must have to take in starting your film company.

This is the very first step you will have to take in starting your film company. First and foremost, you must carry out a very detailed research on the film industry and decide upon which area you will want to put your talents into use to best see results.

Research on the local film companies in your area, and see what they are doing, and how they are doing it. Pay special attention to the things they are doing well and the things they not doing well. This will help you see areas in the industry where you can take real advantage of.

It will be very helpful if you have some sort of experience in the film industry. If you do not have some level of experience, ensure you get a few years experience in the area you would love to focus on. The bottom line is; you should do everything within your means to learn everything you can about the film industry. This will afford you lots of success in starting your film company.

  • Register your Business

Now, you must get set to go register your film company. Select a good business name and head to the local authorities responsible for business registration in your country, state or area. Make sure to be creative with your business name because this will be your brand name and what you will be identified with.

Most film companies operate as a Limited Liability Company (LLC); you may also want to adopt this business type.

Ensure you have an attorney to help you with all the legal startup processes and subsequent legal processes in the course of managing your film company.

  • Source for Financing

Managing a film company will require finance. You must be able to determine the source of securing finance for your film company. Most filmmakers secure funds for their film company through advances from credit card cash; others secure finance from family, friends, and associates.

If you will be thinking in the line of securing finance from prospective investors, and the bank; then you must be prepared to write a very good business plan for your film company, partnered with good experience in the industry.

  • Hire a Team and Contractors

In running your film company, you will need to set up a team, and hire contractors. Each film production is an entire business on its own, after which, the contractors move on to other works. You will spend your resources organising a team of staffs, producers and contractors to handle each film production.

READ:   Sample Music School Business Plan Template

Usually, film companies do not have permanent offices; office spaces are rented for the period of time the production will go on.

You will require setting up secretariat staffs and office assistants to facilitate the proper operation of your film company. Most film companies require the services of the following 4 key employees: head of development, head of production, head of post-production, and head of film sales and distribution.

  • Set up an Office and get Equipment

In operating your film company, you will not necessarily require a permanent office space for doing your production.

All you need is a temporary office for every single film production. Most of your time will be spent on networking; meeting with stars, producers, directors, investors; and seeking for new projects.

You will also have to secure good and functioning equipment for your film production. You may not necessarily need more than a phone, a computer, and some other equipment when it comes to running your film company.

  • Write a good Business Plan for your Film Company

Nothing will guarantee you more success in running your film making company other than a solidly written film business plan. There are several film company types: development, production, and distribution are all the various types you could focus on.

Once you have decided upon the business type, and the film company type you would want to operate in the film industry, make sure you put everything down in a good movie production business plan.

In your business plan, make sure you detail the source of financing your film company, and also make sure you have a distribution plan detailed in your movie making business plan.

  • Promote your brand

A big part of the success of your film company will result from networking and promoting your brand. There is never a thing as talking too much about your film company and your projects. Keep spreading the word out there. Get it out to as much people as you can.

Develop a website for your film company and encourage people to visit it. Go public on radio, television, newspapers, entertainment magazines, and social media. Have a handy business card and make sure to give it out always, whenever and wherever you meet people. Attend seminars and events and seize the opportunity to talk to producers, directors, and star actors about your film company.


Here is a sample business plan for starting a video and movie production company.

BUSINESS NAME: Sun Light Film and Video Production Company.

  • Executive Summary
  • Our Products and Services
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Market Analysis
  • Sales and Marketing Strategy
  • Financial Plan
  • Sales Forecast
  • Conclusion
READ:   Sample Radio Station Business Plan Template

Executive Summary

Sun Light Film and Video Production Company is a Film and Video Production company that has fully been registered and licensed to operate in New York, United States of America. We have made sure to provide the necessary equipment and facility so as to make our Film and Video Production Company a standard business that will be able to compete with the top businesses in the industry in the whole of the United States of America.

Launching this business would require huge capital from the owner and investors. So far, the owner, Ademola Williams, has been able to raise a major part of the startup capital. The other part will be generated from his business partners and investors, and also from the owner’s bank.

Our Products and Services

As regards our products and services offering, we will not leave any stone unturned. Sun Light Film and Video Production Company will be built to be very competitive in the industry.

We will nurture our business so as to be able to fully compete with the top Film and Video Production companies in the whole of the United States of America. The following are the products and services we will be offering to our customers:

  • Comedy films
  • Action Films
  • Adventure Films
  • Drama Films
  • Musical Videos
  • Suspense / Thrillers Films
  • Commercials and Advertisement
  • Documentaries
  • Production of Film and Video Programming
  • Sales of Films and Videos Production Equipment

Vision Statement

Our vision is very simple, and we will do our best to achieve it. Our vision in the Film and Production industry is to become the number one Film and Video Production Company in all of New York, and to be rated as among the top 10 Film and Video Production Companies in the whole of the United States of America.

Mission Statement

Our mission in the Film and Video Production industry is to build and nurture a brand that will not only be known for being standard, but will also be known for delivering very quality and standard movies which all consumers will be able to appreciate not only in the United States of America but also around various parts of the world.

Business Structure

To a great extent, how successful a business would be largely depends on the business structure of the business and also on the quality possessed by the individuals occupying the various roles in the organization.

Sun Light Film and Video Production Company will be a business that will be occupied by very qualified, honest, and competent individuals.

The following are the various roles which will be occupied by the individuals who fulfil our criteria:

  • Chief Executive Officer (CEO and owner)
  • Studio Manager
  • Legal Secretary
  • Film Producer
  • Admin and HR Manager
  • Recording Engineer
  • Sales and Marketing Manager
  • Front Desk Officers
  • Cashier / Accountant

Market Analysis
Market Trends

One interesting trend in the Film and Video industry is the viewing of online videos. Statistics has it that hundreds of millions of Americans view online video contents on average daily. This figure is increasing for each day annually, and going forward, this trend will only continue.

READ:   Sample Mobile DJ Service Business Plan Template

Target Market

Having done our research thoroughly, we have come up with the following as the groups making up our target market:

  • Households and families
  • Advertising Agencies
  • Corporate Organizations
  • Artistes
  • TV Stations and Radio stations
  • Children, Adolescents and adults
  • Churches

Sales and Marketing Strategy

We well know what we want in the industry, and we will do well to accomplish our goal in the industry. In the light of this, we will make sure to recruit our sales and marketing team based on qualification and experience.

Also, we have been able to consult sales and marketing experts, and with their help, we have been able to come up with the following sales and marketing strategies on how to go about promoting our business:

  • First, we will begin by making sure we give out our business introductory letters, as well as print and share our fliers so as to be able to create the awareness about Sun Light Film and Video Production Company.
  • Also, we will make sure to place adverts of our Film and Video Production business on relevant magazines, newspapers, radio and TV stations, et al.
  • We will endeavour to place adverts as well on social media sites such Instagram, Facebook, and Twitter.
  • We will treat our employees and customers nicely and encourage them to spread the word out about our business.
  • We will engage in direct marketing to promote our business.
  • We will make sure to devise employee and customer loyalty package.

Financial Plan
Source of Startup Capital

It will cost us a total of $1,000,000 to fully launch our Film and Video Production Company in New York. This amount covers all of our initial expenses including cost of equipment and salary of employees for the first three months.

So far, Ademola Williams have been able to raise $600,000 from his investment and the sales of some of his assets. $200,000 will be contributed by his business partners and investors, while the other part will be sourced from the bank.

Sales Forecast

First Fiscal Year $1,000,000
Second Fiscal Year $1,750,000
Third Fiscal Year $2,000,000

Above is the sales projection for Sun Light Film and Video Production Company, which has been obtained from available statistical data in the industry. This sales forecast will help us with a concrete guide upon which our annual sales revenue will be checked against.


Above is a very simple and easy-to-use Film and Video Production business plan sample bearing the business name ‘Sun Light Film and Video Production Company’. The business will be owned and run by Ademola Williams, alongside his business partners and investors.