Deck The Walls Franchise – How to Open, Cost & Profit

DECK THE WALLS Franchise Startup Cost, Profit & Opportunities

Are you thinking about opening a Deck The Walls store, and would like to have all the available details about Deck The Walls? This article will do well to give you the available information regarding Deck The Walls and how you can go about opening your own Deck The Walls store.

This article will make available to you a general overview of Deck the Walls, the financial requirements to open a Deck The Walls store, the terms of agreement and renewal, as well as how to go about opening your Deck The Walls store.

About Deck The Walls

Deck The Walls started doing business in 1979 as a chain of stores called ‘Frame It’ in Houston, United States. A few years after, the company started offering franchise opportunities; however, it was in 1983 that they assume the name Deck The Walls which they are popularly called today.

Deck The Walls stores particularly focus on the sales of art reproductions, limited editions, prints, as well as an offering of custom framing and walls decoration services and other related services to customers. Their stores are usually located within shopping malls and centers, and their major clients are usually families with salaries which range from mid salary to upper salary. The company’s head office is located at 221 First Executive Avenue St. Peters, MO 63376, United States.

Deck The Walls originates with its parent company, the Franchise Concepts, Inc. which is one of the world’s biggest and most successful art and art related stores franchisor. One of the key persons in the company is Joseph Lynch, who is currently the Chairman Executive Officer (CEO) of Deck The Walls.

As a franchise owner, you will be allowed absentee ownership of your store, and you will not require more than 2 – 4 employees to run the business successfully. Also, the franchisor will provide you with an exclusive territory, which will usually be within 3 miles of your chosen location.

The ideal candidate who can apply to open a Deck The Walls store is someone who possesses some general business experience as well as personal relations and customer services skills. As a Deck The Walls franchisee, you will see good returns on investments as long as you are prepared to work hard and smart, following the company’s proven business methods.

Nevertheless, how much each Deck The Walls franchisee makes varies from one to the other due to variations in location, territory, size, and other intervening factors.

How much does a Deck The Walls Franchise Cost?

It would cost you a minimum liquid cash investment sum of $75,000 as part of the cash requirements to open a Deck The Walls store.

Deck The Walls Franchise Fee

The initial franchise fee required by the franchisor as part of the financial requirements is only $30,000.

Deck The Walls Franchise Startup Cost

To open a Deck The Walls store and fully become one of their franchisees, you would be required a total investment sum that ranges from $138,450 – $228,200. You would, in addition, be required a net worth of $250,000.

You will also be required to pay other additional fees such as initial and ongoing royalty fee which amounts to 6% of your gross revenue, and advertising fee which amounts to 1.5%. For veterans, there is incentive which amounts to $5,000 off the initial franchise fee.

Deck The Walls Franchise Membership Training, Requirements and Support

Having been qualified and accepted by the franchisor as one of its franchisees, the following are the several benefits you will enjoy as regards to training and supports:

  • First, you will benefit from the training provider that will be made available to you by the franchisor four (4) weeks before your store opening. This initial training programme will last for four (4) days on site, and ten (10) days at the company’s headquarters.
  • You will also benefit from the support and assistance that will come your way in terms of site selection, lease negotiations, etc.
  • You will benefit from the several supports you will enjoy from the franchisor in terms of marketing, and advertising, and other key areas of the business.
  • You will also be provided subsequent training by the franchisor even after sign-up, in terms of convention and trade shows when and where necessary.
  • You will also benefit from the recognition that comes with being associated with Deck The Walls brand name.
  • The franchisor does not provide franchisees with any financial assistance except through third party sources such as CIT, Franchise Finance, PMC, and Washington Mutual to cover the initial financial expenses.

Deck The Walls Franchise Terms of Agreement /Renewal

The terms of an agreement of Deck The Walls spells out a ten (10) year period as the length of the initial franchise term.

After the expiration of the first term, a renewal term which lasts for another ten (10) years could be offered after the franchisee is found to be in good standing.

How to Open a Deck The Walls Store?

Having known the requirements needed by Deck The Walls; if you believe you have what it takes to become one of their franchisees, then you could proceed to take action on your interest in becoming one of their franchisees by visiting their website at to learn more about the company, and how to commence the sign-up process.

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