Crunch Fitness Franchise Cost, Profit & Opportunities

CRUNCH FITNESS Franchise Startup Cost, Profit & Opportunities

If you desire to own a fitness centre, considering the Crunch Fitness franchise wouldn’t be a bad idea. Crunch Fitness is a collection of fitness clubs located in major cities in America.

In this article, we are going to be examining the Crunch Fitness franchise and opportunities which it offers entrepreneurs and business minded people who may wish to take advantage of the company’s franchise opportunities.


We are also going to be examining the financial implications of joining the Crunch Fitness franchise and the history of the company. We will also be examining the terms of agreement for franchisees who may wish to join the franchise. We will also discuss the available training and supports which Crunch provides.

Is Crunch Fitness a Franchise?
Yes, it is. Crunch Fitness franchise is an American franchise of more than 225 fitness clubs around the major cities in America.

The company Crunch was founded 29 years ago by a former stockbroker, Doug Levine in the year 1989. Doug Levine exercises naturally at his home and gyms four times a day.

Crunch Fitness started franchising 8 years ago in the year 2010. Crunch Fitness’ success came majorly from aggressive promotions and marketing campaigns.

From its inception, the company started appealing to young people who were considered upscale and formed part of the company’s early members.

The company’s early advertising and marketing promotions had some sexual inclinations to them. The advertisements and marketing campaigns also had their humorous parts.

Crunch Fitness profits in its early days apart from the heavy marketing campaigns which the company ran came from logo merchandise sales within the club. Crunch had some unusual fitness classes which included such acts as pole dancing.

The history of Crunch had a twist in 2001. The twist came from the purchase of the company by Bally Total Fitness Holding Corporation a public fitness holding company.

The Crunch, Bally Total deal closed at a price of $90 million (U.S. dollar) through a combination of cash and stocks.

The Chief Executive Officer (CEO) of the Crunch is Ben Midgley. The company’s corporate head office is located at 1 Harbour Pl., #230 Portsmouth, NH 03801.

Crunch Fitness franchise fitness centers offer a wide variety of fitness equipment and personal trainers.

Part of the services that Crunch offers to its members includes an online fitness and nutrition program which comes with access to fitness videos and tools. These registered members of Crunch also enjoy meal planning and other nutritional products.

How Much Does Crunch Fitness Franchise Cost?
Entrepreneurs who wish to take advantage of the Crunch Fitness franchise are required to pay a franchise fee of $25,000 (U.S. dollar). The franchise fee is different from other fees which are also required to be paid by the franchisee.

Crunch Fitness Franchise Fee
The franchise fee for Crunch Fitness franchise is $25,000 (U.S. dollar). The franchisee is also required to show a liquid capital of $400,000 (U.S. dollar). There are also other required fees to be paid by the franchisee.

Crunch Fitness Startup Cost
For entrepreneurs desirous of pursuing the franchise opportunities at Crunch Fitness franchise, they would be spending a startup cost low of $304,500 (U.S dollar) and a startup cost high of $2,129,500 (U.S. dollar).

Crunch Membership Training, Requirements and Support
Crunch offers training to its franchisees. Crunch also offers support to its franchisees. The support provided by Crunch to its franchisees include;

  • Crunch provides a regular periodic newsletter to its franchisees.
  • Crunch supports its franchisees with regular meetings and conventions to let them know of new developments in the fitness industry.
  • Crunch provides its franchisees with a toll-free line for support and assistance.
  • Crunch supports its franchisees with proprietary software to support their business.
  • Crunch supports its franchisees with regional advertising for their business.
  • Crunch supports its franchisees with site selection to ensure their success.
  • Crunch provides a grand opening for its franchisees franchise locations.

Crunch Fitness Application and Terms of Agreement
For franchisees, Crunch Fitness franchise’s terms of agreement/renewal have an initial franchise agreement term of 10 years. The franchise agreement can be renewed if the franchisees contact Crunch for renewal.

How Much Does a Crunch Fitness Franchise Make?
The amount of money a Crunch Fitness franchise can make is not known for sure. The success and amount of money the franchisee can make is dependent on the location of the franchise.

Another factor that will determine how much a Crunch  Fitness  franchise can make is the size of the fitness centre, a Crunch  Fitness  franchise that has a space that can accommodate 100 club members at the same time will certainly make money than a Crunch  Fitness  franchise that has space for just 50 club members at the same time.

How to Open a Crunch Fitness Franchise?
Opening a Crunch Fitness franchise involves some simple steps. Entrepreneurs and other individuals interested in joining the Crunch Fitness franchise will have to visit the company’s website at to apply. When you land on the site, you will see a form on the homepage which you will have to fill showing your interest that you want to become a franchisee and have your own Crunch Fitness franchise.

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