Before shelter and clothing, food is the most important need of the living. It is a need that mankind will always come back for. This is good news for those in the food industry because they will always have customers and what they offer never goes out of fashion.

As lucrative as this industry is, I can boldly tell you that it is not a ‘get rich quick’ venture. You have to work hard to make a very good profit out of it.

As an entrepreneur thinking about starting up a food business, you should know that because of man’s constant need for food, other entrepreneurs have already taken bold steps in the food industry so you should make yourself stand out!


In such a complex industry, being unique gives you an edge over others so I will focus on breakfast cafe business.

According to statistics, breakfast occasions have increased by over 17% in the last six years and are expected to grow at 5% through the year 2020, which is even faster than the US population growth.

I am going to give you a step by step guide on how to start your own breakfast cafe business, be sure to focus and take it up one step at a time. So how much does it cost to open a small breakfast restaurant?

Here is a sample business plan for starting a breakfast cafe.

Step One: Choose a Befitting Location

You are about to start a breakfast cafe business and you should know it is not everywhere that this type of business will flourish. Set up your cafe in a place that is more inclined to have occasions like breakfast business meetings and breakfast parties.

Also look for organizations where their workers resume very early or work overnight. Set up your standard cafe close to such places and you’ll be sure to have many customers and make huge profits.

Step Two: Find your Niche

In this breakfast business, you need to have an area of focus. Trying to appeal to every available customer will lead you into biting more than you can chew so you have to extensively study the way people eat and in the area you have chosen to set up your business.

Start by studying other breakfast cafes in that place and take note of the way they are patronized, also get reviews about their services; this way you can tell how customers are being underserved and focus on that area.

Step Three: Write a Breakfast Business Plan

This is a very crucial step in your business. Your business plan gives your venture direction and also serves as a guide which is very important. Should you need a loan to facilitate the growth of your breakfast cafe, banks will demand to see your breakfast restaurant business plan and only after perusing it will they grant or decline your loan request.

Step Four: Gear up your Cafe

Start buying the necessary equipment you need to work in your cafe. You are going to need gadgets for serving and cooking food as well as those needed for business purposes. You will need freezers, gas, plates, glasses and cups, napkins, suitable furniture, etc.

Most of your customers will order coffee along with their food so ensure you have enough coffee stations. Get payment software to make transaction easier for you and your clients.

Step Five: Create your Menu

Those who walk into your cafe for a good breakfast need to have a list of variety to choose from, hence the need for a menu. It also serves as a guide for the chefs during food production. A breakfast menu should have light meals like omelet, seafood, breakfast burritos, etc. Also have vegetarians in mind when designing your menu.

Step Six: Get Licensed

Before you can start operating, you need to have certain legal documents so you should apply for a tax identification number, business license, liability insurance, alcohol license and a retail license (if you intend to sell branded coffee mugs).

There are legal consequences if you start operating your cafe without these permits.

Step Seven: Hire Employees

Your workforce must be filled with highly trained professionals who know and respect the ethics of business. You will need to hire the following hands;

  • Manager
  • Chefs and cooks
  • Waiters and waitresses
  • Accountant
  • Security men
  • Cleaners
  • Customer service personnel

Step Eight: Launch and Promote your Breakfast Cafe

You are now ready to flag off your business. There are many marketing strategies you can use to promote your cafe, but have in mind that the best form of advertisement is a satisfied customer, this method is generally known as “word of mouth” advertising.

So as you take up steps for publicity, keep giving out quality meals and services. Ask every new customer to give a review about your cafe and take the results seriously. Also use social media and billboard marketing methods to generate more customers for your business.

If you follow these steps, you are definitely going to compete with the best of breakfast cafes out there. Also bear in mind that success does not happen overnight.

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