Sample RV Park Business Plan Template


The Recreational Vehicle (RV) Parks and Campground industry basically operates as campgrounds, and also as vacation and recreation camps. In addition, wilderness camps and caravan parks are included in this industry.

What this line of business entails is that, it provides clients with several benefits and access to enjoying facilities such as laundry rooms, washrooms, playground, etc.

I believe you are interested in starting up this business, and writing a good business plan for your business. This article contains an RV Park business plan sample which will guide you in the process.

Here is a sample business plan for starting a recreational vehicle park and campground business.

BUSINESS NAME: Inner City Movement RV Parks LLC.

  • Executive Summary
  • Our Products and Services
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Market Analysis
  • Sales and Marketing Strategy
  • Financial Plan
  • Sales Forecast
  • Conclusion

Executive Summary

Inner City Movement RV Parks LLC is an RV Park business that has fully fulfilled all the legal requirements for starting up in Oklahoma, United States of America. The business will particularly be interested in fulfilling its part in the industry. We are very interested in growing our business to be able to take its place among the top RV Park businesses in the United States.

We have thus far been able to realize a total of $500,000 from the owners towards launching this business. The other part of the startup capital will be sourced from the bank.

Our Products and Services

Inner City Movement RV Parks LLC is a business in the RV Park industry that is very interested in providing its services to residents in Oklahoma, United States, namely: camping and recreational facility. So far we have been able to raise a facility so as to enable us accomplish our goal.

We will do all within the confines of the laws of Oklahoma and the United States of America in achieving our goal.

The following are the amenities and services which we will be particularly interested in providing to our customers:

  • Operation of RV Parks
  • Operation of Campgrounds
  • Operation of Overnight Recreational Camps
  • Operation of Caravan Campsites as well as Travel Trailer.
  • Ice cream Shop
  • Food and Drinks Court
  • Several other associated facility operation.

Vision Statement

Our vision in the RV Park industry is simply to establish and nurture a business that will thrive and do very well in the United States. Also, we want to be able to fulfil our part in making sure households and families in Oklahoma are encouraged to take part in camping, and enjoying their lives to the full with recreational activities.

Mission Statement

Our mission in the RV Park industry is to make sure we fully fulfil our part in making sure Oklahoma residents take part in fun-filled activities and enjoy their lives to the fullest. We are very interested in making sure Oklahoma residents are by far the happiest people in the whole of the United States of America. We will do this by making sure we engage in a movement so as to create that awareness and make sure it is inculcated in them the desire to engage in activities that make them happy.

Business Structure

Inner City Movement RV Parks LLC is a business that is very focused in becoming one of the top RV Parks and recreational facilities in the whole of the United States, and to become the number one private camping and recreational facility in Oklahoma.

We are well familiar with the fact that for a business to fully succeed and achieve its goal, efforts must be made to building a very strong business structure. It is for this reason that we will do very well to build a very strong business structure that will be very instrumental to the success of our business.

The following roles in our organization will be occupied by industrious, honest, and qualified individuals:

  • Chief Executive Officer (CEO)
  • Accountant / Cashier
  • Recreational Vehicle Park Safety Instructors (6)
  • Sales and Marketing Executive
  • Cleaners
  • Customer Care Executive

Market Analysis
Market Trend

The numerous recent marketing campaigns encouraging people to indulge in camping and recreational activities coupled with the promotion of healthy living among residents has greatly resulted in a lot of positive benefits to the RV Parks and campground industry.

Target market

Here is a listing of all of the various groups which make up our target market:

  • Schools
  • Families and Households within Oklahoma
  • Religious Institutions such as Churches
  • Corporate Organizations
  • Clubs
  • Tourists

Sales and Marketing Strategy

We have our business goal set in place, and we will do everything just to accomplish it. All our efforts will be directed towards making sure that we accomplish our goal. Having consulted experts at sales and marketing, we have consequently come up with how we intend to drive the market so as to accomplish our business goal.

The following ways are how we intend to go about it:

  • First, we will begin by making sure we do the opening of our campground and recreational facility by throwing up a very big party to catch the attention of prospective clients.
  • We will use the internet to promote our RV business. We are going to do this by means of our official website as well as social media platforms such as Facebook, Twitter and Instagram.
  • We will place adverts of our RV Park business on radio and TV stations, magazines, newspapers, etc. We will make sure to drop off our printed fliers at strategic places within Oklahoma.
  • We will make sure to devise a loyalty reward plan so as to reward our esteemed and loyal clients and employees.

Financial Plan
Source of Startup Capital

What majorly determine the amount of startup capital which would be required to launch a particular business include the scale, as well as the mode of obtaining a facility, amongst other things. So far we have carried out a feasibility study, and we have undergone thorough research so as to come up with a very close-to-accurate figure as our startup capital.

We will require a total of $800,000 to be able to fully launch our RV Park business in Oklahoma. The owners have been able to sell their stocks so as to generate a total of $500,000. The remainder however, will be sourced by obtaining a soft loan from the bank.

Sales Forecast

First Fiscal Year $300,000
Second Fiscal Year $500,000
Third Fiscal Year $800,000

Above is the sales projection for Inner City Movement RV Parks LLC. This sales projection will provide us with a very practical guide upon which we would measure our annual sales revenue. We were able to source for available data in the industry to help us come up with the above sales projection.


Above, we have an RV Park business plan sample carrying the business name, ‘Inner City Movement RV Parks LLC’.

This business will be established in Oklahoma, United States of America. Inner City Movement RV Parks LLC will be owned and managed by Jenny Williams and her son. They have been able to contribute more than half of the total startup capital towards starting the business in Oklahoma.

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