Starting a primitive campground isn’t something a lot of people want to do, as there are pros and cons.
Therefore, this presents a unique opportunity especially if you own large swaths of land. This venture can also be challenging as there should be some provision for easy navigation. Navigation is essential and highly desirable if campers lose their way.
If you’re interested in this campground business opportunity, chances are that you love the challenges it presents.
In any case, the fact is, there will never be a short supply of adventure lovers.
Starting a Primitive Campground Business – Checklist
You might get a sense of what this stands for from the name. However, most people confuse this term with having to live a primitive lifestyle such as hunting for food and using primitive tools.
But, it is interesting to know that there are some aspects of uncivilized life to this.
Such include the unavailability of toilets (pit toilets may be available) and bathrooms and unprepared camping grounds.
Nevertheless, this isn’t for the faint of heart.
Starting a primitive campsite isn’t a stroll in the park.
A lot of work is needed to put things in place. First off, you need a large expanse of land. It will be preferable for such land to have a body of water. Of course, forested land will be great.
Every inch of this property must have been covered to ensure they’re safe enough for campers. You’ll also need to make many copies of maps of the campground. Such maps will help your clients with easy navigation.
Here, it’s clear that a lot of initial work is required to make the campsite functional.
Identifying Your Target Audience
Pretty much all age groups excluding infants and seniors will find primitive campgrounds exciting.
This forms your client bracket. Apart from individuals and small groups such as families, a few friends, etc, there are other potential target audiences to sell your business to.
These include school groups, church groups, scout groups, and adventurers, etc. Identifying these potential client groups will help you design your services to make your primitive campground more attractive.
Of course, a good primitive campsite should be run on a first-come, first-serve basis.
Getting Back to Nature
As a primitive campground owner, you are allowing your clients to get back to nature.
For many, this is highly desirable as well as a chance for adventure. But, ideal primitive campground locations are generally removed from the city. This means you’d have to either live in the outskirts or away from cities.
If you meet all such conditions, then this might just be the opportunity you’re looking for.
One of the primary requirements for starting a primitive campground is a piece of land.
As the name implies, a primitive campsite should be far removed from civilization. Remote areas give the true feeling of being in the primitive era.
Now, there’s a possibility that you have no such place available for this type of business. That shouldn’t dampen your spirit at all. Consider leasing a property.
A lot of property owners won’t hesitate to make their land available for a campsite for a fee.
Leasing tends to be among the best options for obtaining a campsite as minimal alterations are made to the land. Remember we said a primitive campground is meant to have a primitive feel.
As such, very few developments are made.
Have a Business Plan
Starting a primitive campground business requires planning out its smooth take-off among other things. Your plan contains all the details about what needs to be done.
Implementable actions contributing to the growth of the business are included within the plan.
An excellent primitive campground business plan will be easily implementable and touches on different aspects of your operation. With such a plan, you’re able to achieve set targets and improve your operations.
Business and Permit and Registrations
There are specific types of registrations that apply to primitive campgrounds. These are necessary and a precondition to start the business.
However, the specific types of permits, as well as registrations, vary from state to state. There may also be federal or local laws that are applicable.
In any case, we recommend you contact local authorities for further clarification.
No Need for Maintenance
Is owning a campground profitable? Yes. The profit margin is wide. This is because primitive campgrounds are largely maintenance-free.
In other words, existing conditions need to be almost pristine. This gives adventure seekers an added excitement.
Natural habitats provide the perfect conditions.
So, if you’ve wondered what use to convert your large expanse of land to, this might just be the answer.
Mapping out the Area
Maps are important tools to have around. These are required for easy navigation of the camp.
Therefore, before such camps are open for business, there should be a detailed map. These are handed to campers to enable them to know their exact location as it relates to their starting point.
Is there wildlife considered dangerous? This is a question you should find answers to. Some states may deny you the right to start a primitive park if there are.
On the other hand, other states may approve. Although such approval may depend on the need to adequately warn campers of likely dangers lurking.
Such of course will be included on the maps.
Have You Studied the Area Enough?
You must give your clients a fair idea of what to expect while on the campsite. If there is wildlife, such needs to be fully stated in addition to the type available.
In certain states, proposed campsites may be denied when there are endangered wildlife species around the area.
This calls for work on your part in identifying all that has to do with the intended primitive campsite. You may also want to find out the requirements for permits beforehand.
This helps you avoid surprises during registrations.
Primitive Campground Rules
Before people check-in, they should be fully acquainted with the rules governing the campsite. These can be pasted at the gate and other high visibility areas of the campground.
Also, include such rules on your website.
Have a Website
For your business to be taken seriously, you’ll need to have a website.
Such a website should have all the specific details about the primitive campground operation. This information is crucial as it allows clients to learn all they can about the campsite before they arrive.
Making such information available helps give a much better experience when clients eventually come around. All value-added services should be included.
The aim of building a website for your primitive campground is to make your business more visible and easily accessible to interested persons.
The website serves as a platform to market your business. Thus, you’ll need to highlight the appealing features of your primitive campground and give reasons why anyone should care to visit.
Running costs are crucial to the smooth operations of any business. However, such may differ from business to business.
In the case of a primitive campground, these may be minimal. This is because, asides from the initial investment of purchasing the land (if you don’t own one already), maintenance takes little or nothing. Recall that we’d earlier mentioned that such campgrounds require no maintenance.
As a result, running costs are largely reduced.
But what about the wage bill?
Wages form an important part of running costs. Therefore, this is a likely question that may arise. As regards the wage bill, there aren’t a lot of expenses that result.
In other words, running a primitive campground requires minimal hands. Hence, you need a few employees, if any at all.
Consider Including Gear Rental
Sometimes, people tend to forget certain camping gear when they go for primitive camping.
These include sleeping and hiking gears among others. By offering these on a rental or sale basis on the campsite, you’ll help make living conditions on the camp more tolerable.
Also to be considered among your rental services are bicycles. Does your campground have biking trails? If it does, you might like to utilize such by offering rental service for bicycles.
You’ll need to add such information to your website.
Sale of Equipment
It is expected that primitive campers usually come prepared. However, you can open up a shop that sells primitive camping equipment and gear. This is a great way to expand your income.
Hence, over time, adventure seekers come intending to buy such gear and equipment for hiking from you.
Your website should also have information on the sale of such equipment.
This is a creative marketing strategy that sells your business. You are likely to perform excellently well in this area if you love primitive camping too.
If you don’t, you can ask friends or family what types of gear to sell. The internet is also a perfect place for finding information on these.
But you need not stress yourself when starting. This is even more important when operating on a tight budget.
Establishing a primitive campground comes with a lot of responsibility. These ensure the safety of adventure lovers.
Therefore you need to ensure that such precautionary measures are adhered to.
But what are these measures? They include the following;
Encourage Gear Testing
Primitive camping equipment isn’t fail-proof. There are times when these may develop faults.
So, to prevent this, it is very important to warn your clients. They should test all equipment including those purchased from you. This little action can turn out to be a lifesaver.
Primitive Campers Should Move in Groups
There’s a greater level of safety when novice adventure seekers go with experienced campers. This is very important especially during an emergency.
Uncertainties are likely to result. But these can be better handled collectively than individually.
Therefore when running your primitive campground, you can decide to group campers. This will reduce the likelihood of danger befalling them.
Sell the Benefits of Primitive Camping
Primitive camping isn’t for the faint at heart. However, its benefits are highly rewarding.
So, as part of your marketing strategy, you’d need to sell the benefits to your target market. These can be done through the business website as well as its social media accounts.
What are some of these benefits? These include acquiring survival skills, as well as a life-changing experience.
Starting a primitive campground is an exciting business idea that won’t require massive investments. This is because primitive campgrounds, true to their name are quite primitive.
Here, there’s no need for major construction as limited improvements in the form of partially cleared sites for tent camping are provided.
Every once in a while, people want to disconnect from their basic comforts to have a feel of life outside of what they’re used to.
A primitive campsite readily comes to mind for most persons. The increasing need to take such trips has created an industry where people (campsite owners) can make tons of profit.
These are ways to start a primitive campground. We have tried to include as much information as you need.
However, for a better understanding of what’s required, your state or local authorities will need to be consulted.
By following these steps, you’d be well on your way to realizing your dreams.