Sample Preschool Business Plan


Starting a preschool requires a great deal of planning. Like most businesses, you need to establish sustainable milestones. These are necessary towards bringing your idea to fruition.

As such, this preschool business plan seeks to provide you with the help you need. We have written this template to

serve solely as a guide.
We realize a lot of entrepreneurs wishing to start a preschool like Kindercare are stuck at the planning stages. If this is your situation, then you’re at the right place.

It all starts with simplicity! The less complicated your plan is, the more effective it will be.

Here is a sample business plan for starting a Montessori preschool.

Executive Summary

Young Hearts is a unique preschool that incorporates several aspects of the major types of programs. Such include the Montessori, Waldorf, Bank Street, HighScope, Reggio Emilia and Parents Co-ops.

We are in this not only for the money but for the love and passion we’ve got for kids. We understand that parents are more confident keeping their kids in capable hands.

Hence, that is who we are as we offer highly professional preschool services. Our environments are nurture-friendly.

In addition to this, we view each child individually and focus on their learning personalities and styles. This enables us choose what’s best for them.

  • Our Vision

Our vision is to have a sanctuary for kids, and a place parents are confident that their kids are safe. We also plan on being the foremost preschool within Tennessee.

  • Our Mission

Our mission at Young Hearts is simple! To offer highly professional preschool services. To help us achieve our mission are a team of experts in child care. These are highly motivated persons with significant experience in child behaviour and development.

  • Financing

This is the lifeline of the business. Without this, little, if anything at all will be achieved. We have explored ways to raise funding for our preschool project. The result of which has seen us choose savings over other methods of finance sourcing.

Already, a substantial part (50%) of the required sum has been realised. We are confident that the balance will be obtained within the period of three months.

  • SWOT Analysis

An analysis of strength, weakness, opportunity and threats is necessary to measure our level of competitiveness. As a result, we have hired the services of experts to examine these key areas. The results have been promising and reveal our state of health.

  i. Strength

This indices of measurement has been revealing. As an upcoming business, our strength lies in our experience and quality of workforce. Although this may not seem like much, but is very significant considering its effect s on growth and quality of service. In addition, our customer service is top notch!

So, it’s no surprise that clients feel the warmth we spread. This has also enhanced our standing, winning more patronage in the process.

  ii. Weakness

Our weakness arise from our current status as a new preschool. Experience has shown that the early days of a preschool are very challenging. This is because confidence needs to be built. This is an area we are temporarily disadvantaged. However, it’s only a matter of time before we overcome such weakness.

 iii. Opportunities

This is why we are in the preschool business. We seek to nurture and care as well as for the income potential. There are are boundless opportunities in this industry and we aren’t shying away from them. We’ve come to realise that our business is solely what we make of it. Thus, this reality has energized us into bringing in innovation. There is a large market to cater for.

Hence our determination to grow. Although we are opening shop in our current location, our medium and long term plans are hinged on expansion. This we will do through concerted effort by opening additional outlets across the state.

  iv. Threats

Threats are a normal part of our operations. These are forseeable and unforseen circumstances. To succeed, we believe that these need to be contained. However, there is an extent to which such circumstances can be addressed.

Therefore, we have identified these to be in the form of strong competition and recession.

Recession results in loss of jobs. Under such conditions, fewer parents are financially capable to afford sending their kid to preschool. As a result, there is huge drop in patronage which affects profitability.

  • Competitive Advantage

Parents are understandably choosy when it comes to selecting a preschool for their kids. They do a lot of enquiry from several sources. These sources may include online as well as from friends and acquaintances. The aim is to find the best preschools for their kids.

Clients want to know what a preschool offers better than the others. We have identified these concerns and have created operational strategies that makes our business attractive. These include the quality of our staff as well as their welfare.

The latter enables us attract the best.

  • Sales Projection

We have used what obtains in the industry as well as our marketing drive to project our sales targets. Although we have ambitious growth plans, we have set a realistic target spanning a period of three years. This has shown promising signs as summarized below;

  1. First Fiscal Year.         $90,000.00
  2. Second Fiscal Year.    $190,000.00
  3. Third Fiscal Year.       $300,000.00
  • Marketing Strategies

Our marketing department will design all our marketing activities. These will include several strategies that includes creating a website, using social media as a tool to enhance our presence. Similarly, will reward our clients for referrals made.

This preschool business plan sample has provided a framework for use by anyone having issues with drafting a plan. We are confident you will find this useful and relevant.

Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like