The freedom of being your boss and working from the comfort of your home while making lots of profits is a dream a lot of people have. Our focus is on the fashion industry with a special interest in the eyelash extension sector.
Opening an Eyelash Extension Business From Home
If you’re an eyelash extension artist or plan on becoming one, you’ll find this article highly relevant to your goals.
Starting an eyelash extension business from home cuts off a big chunk of expenses that would have been incurred if you rented a shop and office space. The money required to open your business will depend on many things such as the scale, and the equipment required.
How Much Money Is Needed?
There’s the possibility that you’ve already bought the equipment needed to operate your business. If this is the case, your startup funding requirements will be less than an eyelash artist that has to buy their equipment among other things.
It is important to set some money aside for this business. In the absence of this, there are other alternatives such as applying for a loan to establish the business among others. It all depends on how you’ve decided to source for funding.
Do You Have A Sufficient Client Base?
Setting up an eyelash extension business from home is quite different from the conventional shops where clients can easily locate. You’ll need to promote your business more vigorously in a variety of ways. If you’ve been involved in the business for long, then you should have built a dedicated client base who will follow you wherever you go.
You also need to have an idea of the number of clients required to enable you to pay your bills among other things.
Having a clear goal of the client threshold to reach to make sufficient profits and working towards realizing such a goal might take time, yet, it’s very possible.
Work Your Plan To Fit Your Schedule
It is necessary to design your business plan in a way that gives you the flexibility to do other things. Working from home means you’ll need to allocate time to other things such as taking care of your kids and family.
This should be done in a way that you remain productive while building a solid business.
Plan On Reinvesting Into The Business
The growth of your eyelash extension business should be paramount. During the initial stages of the business, you shouldn’t expect to earn significant profits. You want to reinvest a significant portion of your earnings into the business.
This leaves you with little or nothing to earn as a salary.
Placing yourself on a salary should be done with consideration to your earnings. The demands shouldn’t be so much that it cripples the business. Most of the time, you’ll need to become its sole employee until the business outgrows your home.
It Takes A Lot Of Hard Work
For a new eyelash extension business starting from home, the challenges you face can sometimes feel overwhelming.
However, your purpose and determination should be stronger. You should decide from the onset that it will involve a lot of work.
Most times, you’ll need to go the extra mile to please clients just to win them over. You shouldn’t give up as there’s always light at the end of the tunnel. Your hard work will eventually pay off when your customers become loyal to your brand and begin to spread the word about your business.
Combining Work With Managing A Business
While being its sole employee, you will be engaged in providing your services while also managing your business.
This isn’t an easy task. In the case of the latter, you’ll be involved in marketing using a variety of channels such as advertising on social media, having a website built for the business, and also managing its content.
You also need to pay close attention to your people-skills. Having this attribute gives you an edge as you’re able to easily connect with your clients and make them feel at home. As your eyelash extension business expands and grows, you can hire competent personnel to help out with running the business.
One of the things that are common with most home operated eyelash extension businesses is that you have to go on unpaid breaks or holidays. This is the price you have to pay for growing a new business. It’s like a baby that needs all the attention and is dependent on the parent.
Things begin to get better when the business becomes more stable and profitable.
Investing In The Right Equipment And Supplies
If you wish to succeed, you’ll need to invest in the right equipment and supplies. Quality, durability, and affordability should be the watchwords when purchasing your equipment and supplies. The most basic include lash tweezers, high-quality lashes, eyelash extension tape, and lash brushes.
Others include primer and micro brushes, eyelash adhesive, eyelash adhesive remover, eye pads, lash tile and crystal stone, and nano mister among others.
Having all the right equipment enables you to perform better jobs that result in happy clients and more income due to higher patronage.
Practice On Friends And Family
One of the ways to know if you’re good at your craft is by providing free eyelash extension sessions to friends and family members. By asking for their honest opinions, you can determine if you’re ready for the market or not.
However, this won’t be necessary if you’ve been involved or gained prior industry experience.
Take Advantage Of Referrals
You must find effective ways to promote your eyelash extension business.
One of the most effective ways is through referrals. Your satisfied clients are the starting point. By encouraging them to promote your beauty business, you’re in effect creating a web of enthusiastic clients who will want to contribute to the growth of your business.
The above strategies, tips, and advice provide you with ways to build a thriving eyelash extension business from home. You only need to be focused and dedicated to seeing the full implementation of these steps to succeed.