Sample Martial Arts School Business Plan Template


There are multiple reasons why people learn certain skills.

In the case of martial arts, the skills may be learned for self-defense or as a way to keep fit. But this isn’t what we want to discuss.

Rather, we will consider the business aspect of martial arts.

Are you passionate about martial arts and are willing to start a bodyguard business by teaching others? If yes, you will find this martial arts school business plan quite handy.

We’ve set out to show you what a plan should contain. This is necessary because a lot of entrepreneurs while having the knowledge or skill still encounter difficulties in organizing their business.

– Executive Summary

Tiger Martial Arts Inc. is a new school located in Cleveland, Ohio. We are in the busiest business district of the city with rich diversity being an advantage. For our target audience, our range of martial arts services is designed to offer a wide range of choices.

Hence to achieve this, we have hired the best hands. This has been easy for us due to our contacts within the industry.

Martial arts consist of several types. Hence as a business, we have included as much as we can into our curriculum. However, not everyone knows about them all. Therefore for those with the least demand, our services will be provided on a need basis.

  • Our Services

These essentially consist of the different types of training provided. As such, our syllabus covers comprehensive training in Karate, Jiu-Jitsu, Taekwondo, Judo, Boxing, Krav Maga, and Kickboxing. Other types of martial arts taught by us include Hapkido, Lido, Stick Fighting, Wrestling, Fencing and Catch Wrestling among others.

All martial arts classes are taught by masters of the art. These are people with rich knowledge and experience.

  • Our Vision

We strive to improve the well-being, entertainment, self-defense flexibility of our target market. In the last decade, there has been a surge in the number of rape incidents, as well as deaths.

This is also in addition to bullying.

As a result, the need for self-defense has become a growing priority among citizens. Given this and other reasons, we are strategically positioned to offer martial arts training which is second to none in the industry.

  • Our Mission

We aren’t starting a martial arts school just to make up the numbers. In other words, we are driven by excellence.

This is why we’ve taken extra steps to ensure we start on the right footing. We are also working with the best in the industry. Luckily for us, we have been active participants for a considerable number of years. With such, our mission is to establish a world-class school with standard operational practice guiding our services.

  • Financing

To operate a thriving martial arts school, we will need adequate financing. Thus, we have done a cost assessment of running such an enterprise.

The capital required has been set at $890,000. This will be sourced from a loan from an investment bank. However, we are only interested in loans with low interest rates.

  • SWOT Analysis

What better way to enhance our chances of success than through an assessment of our viability. We have taken deliberate measures to ensure we identify areas of strength, weakness opportunities, and threats as shown below;

i. Strength

Our strength as a martial arts school lies in our experience, expertise, and dedication to individual client needs. We believe that by paying attention to the little details, they all add up to make a major difference. In addition to the above, our contacts are vast. This allows us readily source for help when needed.

ii. Weakness

When compared to major competitors, our operational budget doesn’t compare. Although such is the case, we are confident that this will only be temporary. What we don’t make up for in financial strength, we make up for inexperience and in-depth knowledge of the industry. Hence it is only a matter of time before we overcome such weaknesses.

iii. Opportunities

We are upbeat about our potential to emerge strong. The growing interest in learning the arts whether for recreational purposes (such as entertainment), self-defense, or spiritual purposes is on the rise.

This trend portends good tidings and we are well-positioned to take these opportunities as they unfold.

iv. Threats

Threats may come in the form of a decline or recession in the economy. Under such scenarios, there will be little or no disposable income to learn the art of self-defense.

  • Sales Projection

With current industry trends showing positive growth, there are no signs to signify a decline anytime soon. Hence using available data, we have assessed our projected growth over three years. The results obtained has been encouraging and show the following;

  1. First Financial Year.   $300,000.00
  2. Second Financial Year.  $580,000.00
  3. Third Financial Year.   $1,300,000.00
  • Marketing Strategies

To sell our martial arts school to clients, adequate marketing is necessary. Thus, we aren’t taking this lightly as we seek to grow our business rapidly. One of the ways we will achieve this is by using available marketing strategies.

These include the use of social media made possible by the internet, a website, radio and TV adverts, billboards, and more. Our marketing team will spearhead this campaign.

  • Competitive Advantage

While existing to serve our clients, we are also determined to make our services stand out. This requires having an edge over competitors. Our martial arts school blends various aspects of running a competitive school. This was garnered over the years by studying major martial arts school.

Coupled with our expertise and experience, we have incorporated these into our school intending to provide better services.

If you’ve read to this point, you are likely to have found the needed information you need. This martial arts school business plan sample has focused on key areas needing the most attention.

We advise that you take your time to know what you need to put in place. This will help you put a reliable plan in place for your business.

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