Sample Bookstore Business Plan

Do you need help starting a bookshop? If YES, here is a sample bookstore BUSINESS PLAN SAMPLE.

A lot of people are hindered by their inability to put together a clear plan for their business.

We have provided a bookstore business plan sample for you to work with. It is intended to provide you with a working template as well as a general structure of how your plan should look like.

Need to write a plan for your venture? Download a FREE Business Plan PDF Sample to develop a template for your own startup.

You should know that a lot of work is required to increase your chances of success in your chosen path. How so?

In this post, I intend to show you how you can turn your love for books into a lucrative business that will continue to make money for you for a lifetime.


Starting a bookstore allows you to educate yourself with the books you will be buying and still put those books for sale after consuming them.

LIST: Book Club Names

It is a wise decision to look at it from a business side.

Because you don’t only get to buy the books and read, but sell them at a higher price than you bought them. You gain knowledge from the book and profit from selling them too.

Here is a sample business plan for starting a bookstore cafe.

These six steps will guide you into starting a bookshop in your city or community and ensure success in the business.

  1. Conduct Your Research

Business-wise, the entrepreneur should research the business idea before venturing into any business.

Talk to other bookstore business owners and study the retail market in your city or community, specifically booksellers or publishers, for pricing information.

Know the type of books to sell by focusing on niche books such as business, personal finance, motivational, relationship, or genres, and also, decide whether you wish to sell used books, new books, or both.

After conducting your research, use the information you have gathered to structure and decide on how best it will be.

  1. Have a Good Business Plan

Having a business plan is a must for opening a bookstore cafe. A business plan is like a road map guiding how you intend to run your business.

A business plan is a proposal stating your goals and why you think those goals are achievable.

Aside from that, if you need finance to start your bookstore outfit, the possibility of investors or financial institutions granting you the loan will depend on you putting together a solid business plan for them.

A good business plan must have an executive summary which is just an overview of the proposed business and should be just one page. It should also highlight a solid marketing and operational plan.

Your target market should be stated, and other essential notes like the cost of operation, the number of employees, etc.

  1. Find the Best Location for your Store

A suitable location is one factor that determines the success of any business. Finding a rental space is significant for running a successful bookstore.

Look for a large store with plenty of windows and ample shelving space, ensuring your customer can comfortably walk into your store and have room to move around without obstruction.

Please don’t focus on the building itself. Make sure you locate your bookstore investment in a busy area such as a business or shopping district.

  1. Obtaining Finance

It is not compulsory that you must start a bookstore center with your capital.

If you love to start a bookstore but don’t have the capital, your business plan also becomes helpful in getting a loan from investors and financial institutions.

Conclude on the capital needed to start the business and plan how to get the money. Also, remember that you must invest in the company; it shows you will not default on your loan.

Create a budget that will cover each expense you incur from salary to rent and purchase the books.

  1. Stock your Bookstore

After all, is set and down, it is now left for you to start ordering books from suppliers or publishers or distributors and start shelving them.

Be sure to include books that will be welcoming to a broad audience; if you are running a used bookstore, look for deals on book collections online, contact local libraries wanting to get rid of old books, and show interest in buying them.

  1. Advertise your Bookstore

If you don’t advertise your business, nobody will know if it exists and why they should patronize your bookshop. Take advantage of social media to spread the word about your bookstore.

You must make sure your surrounding community knows about your bookstore, then consider using fliers to get college students at the local campus near you interested in visiting your bookstore.

It can be challenging to start a business and compete with more giant retailers, but following these steps will teach you how to create a successful bookstore.


To plan adequately, you must try to discover details about this business. This knowledge will be of tremendous help in producing a quality plan.

  • Executive Summary

Leaders Book Store is a new bookstore located in Atlanta’s inner cities. We are a business that will be directly involved in encouraging a reading culture among vulnerable groups in society.

This consists mainly of teenage schoolgirls and kids. We will be working with county officials to promote the advantages of reading.

Over the last two years, there has been an awakening among Atlanta’s Latino and African American communities.

The demands for library services have grown, but there has been no corresponding response to these demands.

Available libraries are underfunded and lack new books. We have seen this as an opportunity to establish a bookstore.

Our books will include educational materials, magazines, novels, textbooks, and newspapers. Others include writing materials, stationery, and Christian and business literature.

  • Vision Statement

At Leaders Book Store, we will offer a great selection of retail sales of books and other reading materials. We have a business model in place that will soon drive our expansion across different locations within the city.

  • Mission Statement

Our mission is to help the young and vulnerable access quality literature that will change their lives and make them more valuable to their community.

We seek an improvement in the reduction of crime and prostitution. This will improve the successes achieved due to increased book demand over the last two years.

  • Financing

Leaders Book Store is a sole proprietorship. The founder Sue Mathews will raise the needed amount for this start-up through savings. So far, she has set aside the sum of $200,000.00.

This will be spent renting a suitable location for our store and purchasing books from major suppliers.

  • SWOT Analysis

We see this project as a test run. The successes will be replicated all across Georgia.

Identifying opportunities and threats allow us to fully utilize these opportunities and reduce our risk exposure to such hazards. Our SWOT analysis shows the following;

  • Strengths

We have chosen an area where bookstore services are poor. Many bookstores prefer to pass on this opportunity.

However, we have identified a massive potential in this market. The growing interest in reading has birthed a demand for reading materials which we will be made available.

This demand is expected to grow significantly in the coming years. We are strategically positioned to consolidate our position within this time.

  • Weakness

The size of our bookstore business is small. This will limit our reach. Because we have not yet established a hold on this market, a financially strong competitor that comes in will take immediate control of this market.

  • Opportunity

The rising demand for books within this area makes it a strategic opportunity we will not let slip by.

We have identified this opportunity and are determined to fully exploit it by fulfilling these demands with quality reading material.

  • Threats

A new and formidable competitor will likely take away business from us.

Another more severe threat is in the form of an economic recession. Under such circumstances, our business will have a total breakdown as both supply and demand will dry up.

  • Sales Projection

We have drafted a sales projection covering three years with the opportunity available. It shows a steady climb in sales. This is good news for us and will mean increased profits within this period.

A summary of this projection is shown below;

  • First Financial Year $150,000.00
  • Second Financial Year $250,000.00
  • Third Financial Year $550,000.00


  • Target Market

Although our primary targets consist of teenage girls, who are the most vulnerable, we will also target other customer categories. These include spinsters and bachelors, schools within the area and students, business people, and sportsmen and women.

  • Competitive Advantage

Our location gives us greater control of the market. There are few bookstores around this area.

Many bookstore businesses have not yet caught on to the impending boom in book sales. We are using this opportunity to establish our brand. This will allow us to compete favorably with bigger bookstores in the future.

In addition to these, we are centrally located and easily accessible from all parts of the city. We agreed with significant suppliers that books would be available at attractive profit margins.

This allows us to have competitive prices and still achieve profitability.

  • Marketing Strategy

We are adopting effective marketing strategies to promote our new bookstore business.

This will include the distribution of fliers and also the use of word of mouth. These are immediate strategies we will be using. We will adopt more as the need arises.

If you have read through this bookstore business plan sample, you will have better understood how it should be written. Using the correct information for your business, you cautiously approach this aspect.

A hastily written business plan will likely fail. Careful consideration of your business’s goals should influence your actions.

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