Sample Reseller Business Plan Template


Though a viable option for many, a reseller business isn’t a stroll in the park.

In other words, a significant amount of work needs to be put in, especially in the planning and execution phases, to get expected outcomes. Now, not everyone knows how to go about writing a comprehensive plan.

For many, such a procedure can be overwhelming, so this reseller business plan template has been made available.

This is written as a response to persons seeking guidance on how to proceed with writing their own unique and comprehensive reseller business plans.

If you face such problems, this article should prove very helpful.

The Sections to Cover

Proper structuring of a plan is of utmost importance as it sets the tone for how things will develop. Each section covers a specific aspect of the plan considered key to its full and proper implementation.

Also, your audience will need to find certain details that help showcase the viability of the business.

These sections include the executive summary, company description, and the products & services sections.

Others are the market analysis, strategy & implementation, organization & management team, and the financial plan & projection sections.

Besides mentioning these key sections of a good reseller business plan, it’s also important to fully understand how each needs to be developed or the information to be presented.

For more clarity, we’ll get into details on each of these points as follows;

i. Executive Summary

The executive summary section is often considered as the mini-plan because it gives an overview of what’s contained in the reseller business plan.

It’s a condensed version of the plan about 2 to 5 pages long and touches on each of the sections mentioned above.

It’s concise and presents an optimistic view of your reseller business. More important is the need to capture or hold the reader’s attention to make them want to learn by digging in further.

To achieve this effect, it’s necessary to give it your best shot by ensuring it’s well put together.

Areas covered in summary include the business name and location, the services and products, mission and vision statements, and the specific purpose of the plan.

This helps reveals a lot about your reseller business.

Anyone going through the plan will want to first learn about the name. Stating its identity serves as the first step towards introducing the business.

Also important is the need to state where your reseller business will be located.

Next, provide information on the services and products to be offered. A brief explanation of these and the scope they cover should be enough.

It’s necessary to avoid getting into long, drawn-out details as you’re still within the summary. There’s a section for all of that.

Your mission statement should be a single statement that describes your business’ fundamental purpose.

This is given by stating why it exists. It should also include a hint of the solutions your reseller business plans on implementing to attain its goal.

The vision statement should state your reseller business’s current and future objectives. It’s an aspirational statement that helps articulate the goals to be achieved.

This should inspire your workforce to create a common purpose towards its attainment.

ii. Company Description

As the name implies, the company description section of your reseller business plan should focus on explaining your operations and how you intend to achieve your goals.

Areas to be touched on here include the business’s legal structure and the summary of your short and long-term goals.

How do you intend to make a profit with your reseller business? Please provide a brief history of the business as well as its nature. Also, state the needs or demands you plan on supplying through your services.

A summary of business growth with accompanying financial or market highlights will be a great addition.

iii. Products & Services

Products and services on offer are crucial and must be added to the plan.

For more comprehension, you’ll need to cover details such as products and/or service costs, suppliers, net revenue expected from product or service sales, and what benefits these offer to the customer.

Products and services still in the research and development phases need to be stated. Identify the market role of your service or product and its advantages over those of your competitors.

iv. Market Analysis

Your industry knowledge is tested or assessed by what you include in this section.

To have a real shot at success, you’ll need to conduct thorough market research with findings touching on key areas like an evaluation of your competitor’s weaknesses and strengths and a sketch of target customer segments.

Such sketches should be presented alongside details like size and demographics.

Further additions to the market analysis section are historical, current, and projected marketing data for services and products and an industry outlook with supporting statistics.

v. Strategy & Implementation

What are your sales and marketing strategies?

Showing how these will be implemented is also crucial to your success. Here, you’ll need to provide information on pricing, costs, promotions as well as distributions.

Explain how you plan on promoting your reseller business to customers and how you’ll enter the market.

How will your business function? Will there be a need for a workforce? If so, what are your labor sources, and how will the business hire many employees?

vi. Organization & Management Team

The organization and management team of your reseller business is central to its success.

Here, provide an organizational chart showing departments and key employees. Also, provide details about the owners such as names, percentage ownership, the extent of involvement, and biography.

Details like their names, positions, main responsibilities, and prior experience will be necessary for the management team.

vii. Financial Plan & Projection

Your financial plan is important and should be developed with the assistance of a professional accountant.

Areas covered here include historical financial data, realistic prospective financial information, and brief analysis of financial data.

Using this reseller business plan template increases your chances of success regarding proper plan development.