PRINTING PRESS BUSINESS PLAN GUIDE
A printing press business is a venture that marshals people and resources in meeting the demand for printed materials like documents, brochures, pamphlets et al, in return for payment for the value service.
A printing press is typically a machine that enables you to transfer ink onto a pressed ink surface on any medium (which could be paper or cloth material), thereby creating an impression of ink.
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The printing press is credited as being one of the most significant events of the second millennium because it revolutionized the way people communicated and packaged their ideas/concepts.
While the earliest form of a printing press for woodblock commenced around 200BC, the modern variants/processes involved with printing press including Photostat and actigraph, screen printing, spirit duplicator, dot matrix printing, xerography, phototypesetting, inkjet printing as well as 3D printing, come into existence from the early 1900s to the present.
These technological advances in printing technology have transformed the printing press business into a large and flourishing multi-billion dollar industry.
Here is a sample business plan for starting a printing shop business.
Step 1: Find a Niche in the Printing Press Business and Stay There
Many scholarly articles harp on the need for specialization in business, with demonstrable results. You must also apply this principle to set up a Printing Press business. You could decide to set a digital printing business or Direct imaging printing press venture.
Whatever specialization you choose, settling for a niche business helps you achieve clarity and you can channel your energy and resources in becoming an authority in that area of the printing press business.
Of course, it predisposes that you have earlier identified the opportunities/market that exists for that particular kind of printing press business service and you have come up with an appropriate business strategy.
Step 2: Intern at an Existing Printing Press Business Venture
The Printing press industry is a competitive one, with customers/clientele demanding for excellent work at all times. You cannot afford not to put your best foot forward when you commence your venture.
But mistakes can be costly and they have the potential to do greater harm to you long term prospects than the loss of income. So, to avoid these setbacks, you must gain the needed experience regarding running a printing press business, in an existing venture
Once there, you will garner valuable exposure to the nuances of the trade include understanding the place of concept and design using computers, sourcing for printing papers and associated accessories, bargaining with suppliers and wholesalers, handling human capital, sourcing for customers amongst other sundry issues.
This period will allow you to learn, ask questions, and make allowable mistakes; such that you will be able to launch your printing press business fully grounded in the nuances of the trade.
Step 3: Draw up a Business Plan
A comprehensive business plan is a detailed framework through which you will approach and execute your plans and strategies, in anticipation of and response to your target market(s).
Your business plan should comprise parts such as an executive summary of your business as well as the industry, your management structure, your financial projections, startup costs and sources of funding, your target markets, your marketing strategy, an analysis of your competition as well as your projections for your business across the short, medium and long-term haul.
With a printing press business plan, you are focused and yet flexible enough to accommodate any changes in the dynamics of your target market. Your business plan could also help you secure financing from financial institutions.
Step 4: Register your Business and Obtain the Necessary Documentations
After you must have gained the requisite training and conditioning, the next step is to register your business legally and commence operations. You would have to decide what business structure will work for you and what plans you will put in place to accommodate any growth/expansions your printing press business will experience.
Step 5: Build a Website and Display your Portfolio of Works
A website is a virtual office that is always open every day of the year. With the internet shaping the way businesses and individuals interact at the click of a button, you must have an online presence on the World Wide Web.
Statistics show that more and more people go to the web to seek products and services; so there is a high probability that, with a good and well-structured site, you will be able to secure transactions with customers from far and wide.
Especially when you put up a portfolio of jobs carried out for the previous clientele.
Step 6: Source for the Appropriate Equipment/Machinery
This particular step is integral to the smooth running of your business and to whether you will be capable of meeting deadlines set by your customers.
At the core of this strategy, is deciding whether you should go for fairly used equipment or newly manufactured models. Your depth of financing will be the limiting consideration at this juncture.
Also, you should note that the availability of spare parts and skilled service personnel will also be just as important.
Step 7: Choose an Appropriate Location
Your printing press business must be readily accessible to your existing and potential customers. You could consider starting from somewhere inexpensive, like the home, and concentrate on building your client base.
As your operations expand, you can then secure a location in a business district or somewhere where you can gain greater visibility and clientele.
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These steps amongst others will help you start a printing press business on a good footing. Further requirements will include a good work ethic based on trust and honesty, the determination to succeed, and a posture to embrace change and newer technologies.