Sample Music Festival Business Plan Template


Organizing a music festival involves a whole lot of logistics that can make the process overwhelming.

Here, your chances of success are greatly improved when your efforts are well organized and implemented. One tool helps you achieve that; the business plan.

For many, writing a business plan is considered a daunting task. However the truth is, such difficulty is only experienced when the right strategies aren’t followed.

By this, we mean adopting the right approach to writing your plan. This is why we’ve provided this music festival business plan template.


Your music festival business plan doesn’t have to be complicated. There are certain elements that must be included if you’re to get desired results.

These give the plan a more comprehensive outlook and adequately highlight the different aspects of your music festival business.

So what are these elements? They include the executive summary section, the business description, as well as the services & products offered.

Others include the market analysis, strategy & implementation, organization & management team, and the financial plan & projection sections.

All of these elements are crucial to the final outcome of the plan and by extension the business. You’ll need to know how each should be developed.

In other words, the information each section contains will have to be provided. We’ve helped out with that by providing you with tips to follow.

i. Executive Summary

This is an initial representation that helps describe your complete business plan.

It should be carefully written as a condensed version of the plan with all sections covered. This appears at the beginning of the plan for good reason; to give the reader a brief idea of the plant.

The executive summary section of your music festival business plan needs to be engaging and interesting to the reader to make them want to learn more.

Here, you need to remember that investors have little time to spare going through your plan. As such, you’ll want to maximize the little opportunity you have to adequately represent your business idea.

Although the executive summary appears initially, it’s actually written last to capture better or summarize your thoughts more accurately.

Among the things included are the business name & location, the services & products, mission & vision statements, and the specific purpose of the plan.

What’s the name of your music festival business?

Anyone reading through your plan will want to know by what name it will be called. Asides from the name, you’ll need to provide further details regarding its location.

Your audience will only have an idea of the services and products to be offered. As such, you’ll need to be more specific by providing the needed information on what these services are.

Only the basics will be necessary as there’s a whole section dedicated for services and products.

Your mission statement should be a paragraph-length detail of your business’s purpose.

In other words, you want to state what drives your actions. It would be best if you gave clarity on the “what,” “who,” and “why,” of your music festival business.

The vision statement should be a future destination you want your music festival business to be at some point in future. It usually involves the ideal outcome or the “what” of the business.

What’s the specific purpose of your music festival business plan? You need to have such clear information on what you plan on achieving with the plan.

ii. Business Description

Business description helps explain who you are, how you operate, as well as what goals you plan on achieving.

In describing your music festival business, you’ll need to look at the business’s legal structures, as well as provide information on how you plan on making a profit.

Provide a brief history of the music festival, as well as its nature. More importantly, there should be a focus on the needs or demands you plan on supplying.

A summary of your short and long-term business goals should be stated. Also, it should cover a summary of business growth with financial or market highlighted.

iii. Services & Products

For your services and products, you’ll need to describe what it is you sell. Additional details like service costs and the net revenue expected from sales will be important.

Also, how do these services benefit your customers? Give an explanation on the market role of your service and the advantages it has over competitors. You should add any relevant details regarding patents, copyright, or trade secret data to this section.

iv. Market Analysis

To launch a successful music festival business, you’ll have to make a great deal of research.

This enables you gain a fair amount of industry experience. Details to be included here are a sketch of your target customer segments with size and demographics included.

Others include an evaluation of your competitor strengths and weaknesses, and an industry description and outlook with statistics. Historical, current, and projected marketing data of services and products will also be necessary.

v. Strategy & Implementation

Your sales and marketing strategies will need to be carefully drawn to cover key details such as pricing, costs, promotions, and distribution. How will you be promoting your music festival business?

Plus, how do you plan on entering the market?

How will this business function? You’ll need to also explain your labor sources and how many employees you’ll need to make this music event a success.

Details on scheduling or the timetable for the music festival is also highly important.

vi. Organization & Management Team

Provide information on your organizational structure. This should begin with an organizational chart that describes departments and key employees.

Details on founders of the music festival will need to be added. Such include names, percentage ownership, and extent of involvement.

For the management team, details such as names, positions, main responsibilities and past experience will be essential.

vii. Financial Plan & Projection

The financial plan and projection section of your plan will need to be developed with the help of a professional accountant.

Key details should include the historical financial data, realistic prospective financial information, as well as an analysis of your financial data.

All of these details put together make for a good plan. This music festival business plan template helps simplify writing your plan.