Beauty brands spend tons of money in advertising to get to their target markets.
One of the strategies used is influencer sponsorship. This involves partnerships or agreements with influencers where people with a significant amount of social media followers are preferred.
To be considered for sponsorships, you’ll need to be able to convince brands about your ability to market their products or enhance their visibility. A great deal of marketing will have to be done by you.
Marketing in this sense refers to showcasing your potentials as the right candidate for sponsorship.
Makeup Company Sponsorship
You’re likely reading this because you want to learn how to attract sponsorship(s) from makeup companies.
Now social media marketing has become a hot trend due to the reach and number of people using such platforms for a variety of purposes.
One good example is Instagram where influencers abound.
As the name implies, influencers play a role in shaping public opinion about a product, or whatever niche they may be involved in.
In a bid to market or sell their products, makeup companies target beauty influencers to help market and showcase their products.
Influencers are given free samples of beauty products by makeup companies to use and market them.
Such marketing is done through a product review or featuring in whatever way they please as long as it shows the product in a positive light.
Of course, the pay is what most influencers are interested in.
Asides from giving free product samples to use and market, sponsorship by makeup companies also include payment of such influencers.
This is mostly the primary motivation for persons seeking to get sponsored by makeup companies.
There are steps to follow when seeking sponsorship opportunities from makeup companies. First off, qualification involves having an audience to market to.
In other words, you’re expected to have a significant level of influence which mostly involves followers.
With a sizeable following, a significant portion of sales can be generated through targeted product promotion. You don’t need to have a million followers or more to be considered for sponsorship by makeup companies.
New sponsorship trends also target nano and micro-influencers.
Who are nano and micro-influencers?
These are simply categories of influencers that are determined by the number of followers they have. A nano influencer is one with less than 10,000 followers.
Micro-influencers on the other hand are persons with less than 50,000 followers.
How to Attract Sponsorship By Makeup Companies
When it comes to getting sponsored by makeup companies, certain steps are required.
They include defining your brand, setting the stage for easy takeoff, as well as collecting data.
You also need to attract the right makeup companies while also being creative and authentic.
i. Defining your Brand
To better define your brand, you’ll need to identify your niche.
Also, consistency and visibility are needed for a strong brand. Any makeup company doing business with you should have got the sense of an organized and influential brand.
Speaking of branding, you need to define your community (who are your followers) as well as identify their areas of interest. What are your marketing skills and experience?
Do you have the right personality to sell to your market? Also, how aesthetically appealing is your content, logo, and website design?
ii. Setting the Stage for Easy Takeoff
To get sponsored by makeup companies, you need to demonstrate your ability to push or sell their products to a wide audience.
There are several ways to achieve this. They include studying your peers, creating the right content, follower engagements, and taking things one step at a time.
What more? Identifying the social media platform with the most promise is essential.
You’ll also need to build your email lists while taking advantage of platforms like YouTube and Facebook.
Accounts on different social media platforms may be necessary.
iii. Collecting Data
As stated earlier, numbers matter when it comes to influencer sponsorships.
A higher number of followers is likely to translate to increased sales of products. To have an idea of how numbers impact sales, you’ll need to look at engagement rates on your social media platforms.
With the right social media management tools, you get to assess your engagement rates while also increasing your numbers in a significant way.
You might also want to leverage the analytics tools present in all social media platforms for further assessment of performance.
To attract makeup company sponsorships, you’ll need to show that you have what it takes to sell or market their products to your audience.
Beauty brands won’t pass up the opportunity to market their products through a well-organized platform with lots of active audiences.
Here, it’s clear that data collection sets you on the right path towards getting the sponsorship you need from makeup companies.
With this action, you’re demonstrating your preparedness to do business with a makeup company.
iv. Attracting the Right Makeup Companies
Attracting the right makeup companies requires looking inwards.
In other words, your local market is a great place to start from. Smaller and growing companies tend to be more receptive to PR requests from influencers with a local audience.
With an appreciable level of following, you’re likely to get considered for sponsorship roles. Another requirement for attracting the right companies is showcasing your level of brand loyalty.
Having chosen your preferred company, demonstrate an understanding of their product offerings.
This will include showing how familiar you are with their products, as well as a love for such products and what benefits they offer.
With these qualities, your targeted makeup company is likely to be impressed.
v. Being Creative and Authentic
Being creative and authentic means putting in your best to what you do.
Here, reviews will need to be honest. This is in addition to loyalty to your audience.
Remember, without an audience to sell to, there won’t be sponsorship opportunities in the first place.
vi. Making Contact
As an influencer seeking sponsorship opportunities, you’ll need to establish contact with targeted companies.
The best way to start is by visiting their website and finding related information about application guidelines for would-be influencers.
Another option is simply to contact the company through its “contact us” link.
Getting sponsored by makeup companies is a lucrative opportunity you’ll need to grow your business.
So far, we’ve discussed the processes involved in getting the needed sponsorship.
- How Much Does it Cost to Start a Makeup Line?
- 40 Unique Makeup Business Name Ideas & Suggestions
- How Much Do Makeup Artists Make?
- Starting A Natural Skincare Products Business