Sample Funeral Home Service Business Plan


An adage goes thus “Nothing is certain except death and taxes”. If this is true, (and it is true), then someone has to prepare the bodies for interment.

This is exactly the function of funeral homes. They are involved in preparing the body (i.e. washing, dressing, embalming, and putting the body in a casket) for burial.

And some funeral homes also engage in planning the burial event itself.

A bereaved family may not have the emotional strength or skill to prepare the body of their loved one for interment.

This means there will always be a market for funeral homes, since deaths can’t be avoided, at least in the long run.

Therefore, seeing that there is a lot of money-making potential in the funeral industry, here’s a Funeral Home Business Plan to help you set up your own funeral home.

Here is a sample business plan for starting a funeral service company.

Business Name: Whitewalker Funeral Homes Inc.

  • Executive Summary
  • Our Products and Services
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Market Analysis
  • Sales and Marketing Strategy
  • Financial Plan
  • Competitive Advantage
  • Conclusion

Executive Summary

Founded in 2007, Whitewalkers funeral home offers several funeral-related services. These include embalming of corpses, dressing, and provision of caskets, memorial materials, and urns amongst other services. This business is run by Mr. A. Whitewalker and family, who bought the business from the Blakes about 5 years ago.

Mr. Whitewalkers studied embalming and restorative art techniques at the Institute of Funeral directing Colorado Springs.  Mr. A. Whitewalker is a very experienced funeral director. With 15 years of experience in this field. He worked with A and B funeral homes in the Denver area before moving to Washington DC to open his practice.

There’s no dearth of customers as far as this business is concerned. Therefore, with good management skills and finance, this business could grow into a multimillion-dollar business.

Our Products and Services

Our products and services include embalming and dressing of corpses, sales of coffins, cremations services. We also specialize in the transportation of human parts all over the country and also across the globe.  Whitewalkers Funeral homes also help in planning funeral services, from choosing a venue and also getting someone to coordinate the burial or cremation ceremony depending on the family’s religion or lack of it.

And finally, at Whitewalkers, we engage in different kinds of internment, from various kinds of burials to cremation and even mummification if that’s what is wanted.

Vision Statement

Our vision is to be one of the biggest and most popular funeral homes in the Washington DC area.

Mission Statement

Our mission is to ease the effect of the transition of a loved one on the family members. By providing top-notch services which will ease the stress of the bereaved family. We hope to continually provide these services at very competitive prices.

Business Structure

This business is a family business and it is owned and run by the Whitewalkers, with Mr. Allen Whitewalkers at the helm of affairs. We have been also very careful with how we employ our staff.

One trait we look out for in our staff is their ability to comfort the bereaved. And also tolerate customers’ misbehaviors; this is because we understand that people behave differently when a family member is bereaved.

Market Analysis

The funeral industry has an advantage over many other industries because people will always die. Therefore there will always be a steady stream of customers. With the expected death rate to increase by 1% every year for ten years, there’s also expected growth in the funeral industry. Therefore a lot of profit is projected for those in this business. Last year the funeral industry made over $16billion in the U.S.

Target Market

Everyone dies, so basically everyone is our target market. Now that being said, there are specific groups of people we shall take our marketing to. They include mortuary owners, insurance companies, and hospitals amongst others.

Sales and Marketing Strategy

So the funeral industry has different segments based upon religion, tribe, and people’s wants and preferences. So we are employing part-time morticians/funerals who are skilled in various religious burial styles.

We will also use the internet as a very important advertising tool since most people go on the internet to search for things before buying them physically.

Financial Plan

We need a loan of $1 million to expand the business. This loan will help us acquire more funeral vehicles, 2 actually, expand our car park and then finally expand our services.

Competitive Advantage

In the Washington area, we are the only funeral parlor that has experts in various internment styles as they vary according to religion and ethnicity. And with that we know soon we’ll be having problems meeting our demands.


Here’s a funeral home sample business plan, so if you are interested in having a funeral parlor, here’s a business plan.

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