Are you thinking of starting your own fitness center? Do you love seeing people achieving their fitness goals?

I know it is every trainer’s dream to own their own fitness center one day.

There certainly are many benefits to owning your own fitness center, but there are also fundamental drawbacks that need to be seriously assessed before you take the plunge and move from an ordinary personal trainer to a fitness owner.

SEE: Sample Business Plan For A Spin Studio

Starting a fitness center is an opportunity to become your own boss, take control of your time and life, and detect how much you want to be making monthly.

Though it is not easy to start one if you dedicate your time and energy to it, you will reap your bountiful reward in the future.

The fitness industry continues to be a thriving business that any serious entrepreneur should consider venturing into presently as everyone is trying to keep fit.

There are so many things to consider when thinking about starting a fitness center.

I will help by taking you through every process that will help you start a fitness center of your own and start enrolling lots of people into your fitness programs at your own rate.


Here are how you can start a fitness facility;

  • Define your Intention

Before thinking about what you need for your fitness center and how to get started, have you bothered to ask yourself why you want to start s fitness center? Have you considered the challenges involved?

What kind of fitness center do you want to operate?

Who are your target customers? Are they young ones, elderly ones, sport-specific? Asking yourself these questions will set your mind clear on what you really need, and it will aid you in preparing a perfect business plan for the fitness business.

If you are clear on why you want to run a fitness center, it will also be clear to you what kind of fitness studio you want to open.

  • Build a Fitness Business Plan

The key to a successful business is keeping things formal. A startup business plan is the backbone of any business.

The average cost of opening a fitness center ranges between $10,000-$50,000. So, if you won’t be able to finance that, having a well-detailed business plan can help you get a loan from any financial institution.

So, you see why you need a fitness center business plan?

Make sure your business plan outline includes an executive summary, marketing and promotion strategies, cost of rent, equipment cost, mission statement, competition, target market, etc.

  • Obtain a Professional Fitness Certificate

Formal education/certification or training is very important in any business as it gives you a competitive advantage when compared to business owners with mere industry experience.

Your customers and loan providers will regard you as a pro in the game and will help build trust between you and them. You can go get certified by The American Council of Exercise and establish yourself as a professional.

Give your clients the greatest value for their money and you will be the greatest fitness center in town. You should also be sure to hire certified staff also when hiring.

  • Tools for the Trade

After drawing out your business plan and getting certified, the next step is to know the kind of equipment you will be needing in your fitness center.

Based on your niche of specialty, you might also consider these common tools for your fitness center weight benches, free weights, treadmills, weight machines, and mats.

These tools are very expensive. So, you should go for a hire purchase if you can’t fund them.

Decide on what type of facility you would like to build and make sure you meet the equipment and space requirements that your clients would expect.

  • Fitness Location

This is very important when starting a fitness center. Position yourself in an area close to your client base and potential clients who have the disposable income to use your services. Ensure there is sufficient parking space and that your client training experience exceeds their expectations every time they work out!

Knowing how much space can accommodate your clients will determine the location you will pick for your fitness center. A good location is key to getting clients to your fitness center.

  • Apply for Permits and Licenses

Several businesses require certain permits and documents before one can launch a business.

Do your research and go get the required licenses and permits from the regulatory bodies in charge so no one disturbs your business when you launch.

  • No Marketing No Business

Your marketing plan is just as important as your fitness business plan.

Without clients, your business will be dead and as good as a bankrupt. Clients are your income source, so make sure that as many people as possible know about your fitness center.

Advertise your business on the radio, television, in newspapers, and in magazines. The worldwide web should be your number one advertising medium.


Here is a sample business plan for starting a corporate gym fitness business.

“Health is wealth” is definitely a statement that virtually everyone is conversant with. The belief that health is wealth has spurred a lot of individuals to ensure that they go to any length to stay fit and healthy.

Lots of people have now made it a habit to visit the gym or fitness center, and this has brought about a demand for fitness centers.

If you are looking to start a fitness center, there are lots of requirements. However, one very vital requirement is a business plan. This article contains a 24-h fitness center business plan sample.

This sample will help you put together the ideal business plan when starting a children’s or senior fitness center business.

Business Name: Good Looks Fitness Center

  • Executive Summary
  • Our Products and Services
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Market Analysis
  • Sales and Marketing Strategy
  • Financial Plan
  • Competitive Advantage
  • Conclusion

Executive Summary

Good Looks Fitness Center is a fitness and gym business that will be situated in, Brooklyn, New York.

The basic reason why this gym and fitness center was set up is to do the much we can to make sure that the residents of Brooklyn, New York are fit, healthy, and have a very high quality of life.

Good Looks Fitness Center’s fitness and gym business is owned by Thomas Cole, a three-time Olympic gold medalist, and gym instructor.

We have been able to secure a standard facility that will be made use of by anyone.

The facilities in our fitness center can be used by people ranging from professional sportsmen all the way down to stay-at-home moms that want to stay fit and healthy.

Our facility contains a standard gym, an Olympic-sized swimming pool, and all that is basically needed to stay fit.

Products and Services

Good Looks Fitness Center will provide fitness services to the residents of Brooklyn, New York. We have very high hopes that all those that become a part of our fitness center group will obtain very good value for their money.

The services that we will offer to members of the public at Good Looks Fitness Center are;

  • Spa services
  • Complete gym membership
  • Fitness assessment
  • Nutrition counseling
  • Internet café
  • Pilates
  • Proper weight management
  • Yoga Classes
  • Bodybuilding studio

Vision Statement

At Good Looks Fitness Center, our vision is to help individuals, as well as families that are resident in Brooklyn, New York, stay fit and healthy bay constantly taking part in our many exercise programs

Mission Statement

At Good Looks Fitness, our mission is to make available a platform that will help the residents of Brooklyn, New York successfully conquer the challenges that are associated with being overweight. We believe that this will help them live a very healthy lifestyle.

Our Business Structure

Good Looks Fitness Center is in this industry not just to make up the numbers of fitness centers in the city. We aim to become the most talked-about fitness center in Brooklyn, New York, and also for the right reason.

We are very much aware that becoming one of the best fitness centers in New York requires much more than just wishes. We know that the right facility, the right management, and structure are all very important requirements for making it to the top in this industry.

To make sure that we achieve our goal in this business, we will only hire individuals that have good track records and have proven to be very capable of working at the highest level in this industry.

At Good Looks Fitness Center, we will not only offer the best of services to our potential customers, but we will also ensure that our employees work in a very favorable environment.

Market Analysis
Market Trend

In very recent times, there has been a major move against obesity.

This move is all about a campaign against the health hazards that are associated with being obese and the many benefits that are associated with being fit and healthy.

There is also a trend in the gym industry that suggests that gyms that are sited in neighborhoods with high populations enjoy very good patronage.

Sales and Marketing Strategy

It is almost impossible to be successful in this industry in the absence of a strategy. As a result of this, we have come up with certain strategies to help us gain a foothold in this industry.

  • We will announce the opening of our fitness center with a fairly large party
  • We will make sure we get our gym advertised on T.V, the radio, and the internet
  • We will also promote our fitness center by having a website and by putting every single detail that the public should be aware of.

Target Market

The demand for the services that are offered by gym centers cuts across ages and professions. In as much as most adults demand our services, we have chosen a target market.

Those in our target market include;

  • Nursing Mothers
  • Expectant Mothers
  • Sportsmen
  • The elderly
  • Celebrities
  • Public figures

Financial Plan
Source of Startup Capital

Starting a standard fitness center is quite expensive, we will need $150,000 to get started. This amount will be used to get a facility as well as the equipment that is needed.

We have raised $100,000. We are hoping to get the remaining amount from the bank.

Competitive Advantage

Our fitness center is located in the heart of a residential area.

As a matter of fact, we are the only fitness center in our neighborhood. In addition to the quality of our services and customer care, the location of our gym center will definitely give us an edge in this business.

READ: Cost Of A Self Made Training Facility


This is a business plan sample for a fitness center business. This business will be located in Brooklyn, New York, and is owned by Thomas Cole.

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