Poultry Farming Business Plan Sample


This article sets out to provide a 45 days chicken business plan for entrepreneurs with limited knowledge of what a detailed plan should look like.

Do you need to develop a business plan for starting a poultry venture?

Introduction to Poultry Farming Business Proposal

Because of the importance of this document to the success of your poultry farm, you need to put in your very best in producing a good plan as it can determine the success of your venture.


Let’s jump into the details of this sample proposal, shall we?

Steps Involved In Poultry Farming

==> Poultry farming business provides a steady source of income for poultry farmers and people who are involved in poultry products such as farmhands, veterinarians, animal health specialists, feed millers, and builders of poultry housing.

==> This business opens up other investment doors for manufacturers of poultry farming equipment, importers and producers of poultry feed, battery cage producers and suppliers, poultry feed mills, producers and distributors of poultry drugs and vaccines, etc

==> Poultry meat is a rich source of protein for human production. Asides from this, poultry products and by-products such as eggs, feathers, dung, offals are sources of income for people who consume or use them as raw materials in industries.

==> Broiler Bird Production: A broiler is produced for meat. It matures fast and can attain an average weight of 2-2.5kg within 7-8 weeks. If your production is targeted at the festive season, especially Christmas, please go for this. Broiler farmers make money from chicken meat for sale in Nigeria

==> Cockerel Bird Production: Cockerels are also produced to meet. Its growth is slower and may take up to 20weeks+ to attain marketable weight.

==> Layer Bird Production: Poultry egg production in Nigeria involves the raising of pullets that produces eggs that are made available for sales. Take note that these eggs are normally infertile. Most layers start laying at around 18-22 weeks and can lay for up to a year and a half when they are sold off as old (spent) layers.

==> Breeder Bird Production: Eggs from breeder birds are incubated in hatcheries and eggs hatch to produce day-old chick that can grow into either pullet (layers) or broiler birds.

Requirements For Poultry Business

Land: This is one of the most important assets in the poultry farming business. This is where you build your pen. Make sure you look for a piece of land far from residential quarters. The odor from poultry waste can cause issues between you and your neighbors.

Ensure the land topography is flat and the soil is not too muddy or rocky. When building your poultry pen, make sure you consult a seasoned specialist. This is because a single mistake in poultry housing design can destroy your investment.

Poultry Housing: There are different designs available depending on the type of poultry production you are interested in. A poultry pen should be constructed along the East-West horizon. This will ensure that your pen does not suffer a long duration of high temperature during the day.


Constructing against the wind may result in too low temperature and the rapid spread of fomites that may transmit diseases.


Correct stocking density in battery cage and deep litter system is important as this prevents overcrowding which can lead to tramping, increased competition for food and water, suffocation, pecking, and rapid spread of disease.

Make sure you get your day-old from reputable hatcheries like Zartech, CHI, Obasanjo, and Amo farms. I always recommend that Poultry farmers start small. This is because along the line you can learn from your mistakes.

Even though it is safe to start with some weeks-old broiler birds and point of lay as a newbie, it is better to learn how to brood yourself.

The cost of poultry feeding carries a major share of your total cost of production. Before you dive into this investment, it is good that you calculate and project the funds needed to feed your birds until they are ready for the market. For instance, at the adult stage, 250-300 birds will finish one 25kg bag of feed daily.


Adequate planning will not make you get stranded and end up starving your birds. Feeding good quality poultry feeds and clean water is important to the growth and health of your birds.

The formulation of poultry feed can help lower costs associated with the high price of ready-made feeds. If you can get a very good poultry feed formula as well as a standard poultry feed mill that does not use adulterated poultry feed ingredients, you are good to go. You must get an adequate number of drinkers and feeders for your birds.

The height of these containers must not pose stress to them.


In the battery cage system, make sure you examine nipples routinely to ensure that none is blocked, clean feeder trays, and drinker pipers regularly.

Observe your birds frequently for any disease signs. These include: lack of appetite, clustering, weight loss, discharges from eyes, beaks, and nose, feces-pasted vent, change in consistency and color of feces, gaping, difficulty in breathing, reduction in egg production, swollen or discolored comb and wattles, etc

Maintaining strict biosecurity and hygiene on your poultry farm will go a long way in protecting your birds against infection. Provide a foot dip and limit visitors to your farm. Make sure farmhands and equipment are not rotated carelessly among your pen.

READ:   Ostrich Farming Business Plan Sample

Spray tires of vehicles coming into your farm. Ensure prompt removal of poultry dung as this can serve as a source of bacterial growth and ammonia gas generation on your poultry farm.


Vaccination is also very vital. It should be given as to when due to protect your flock against endemic diseases. Examples include the Newcastle Disease Vaccine, Gomboro Disease Vaccine, Marek Disease Vaccine, EDS Vaccine, Buy vaccines from reputable outlets to sure that the cold chain has been preserved.

Let trained personnel handle the administration of drugs and vaccines.

You need to put in place an effective marketing strategy to succeed in the poultry farming business. Many poultry farmers lose millions during egg glut when they can’t get the market for their eggs.

An extensive market survey will influence how large you want to produce so you can easily sell off your poultry birds and products. Ensure you grow a huge list of middlemen who will help distribute your products in case one disappoints you.

Source for outlets for your broiler birds such as eateries before you commence production at all. The profitability of broiler production is undeniable. If you are going into layers production, take your time to conduct an intensive feasibility study on the poultry egg production business.

Profitability Of Poultry Farming

Record keeping is a core essential to make it big and easy to assess the profitability of your poultry business.

Keeping records will help guard against pilfering and theft on your poultry farm. You can easily know when there is a problem with bird performance from indices such as the daily number of crates produced and average boiler weight gain.

Sample Poultry Farm Project Proposal Plan

This free poultry farming business plan template provides the necessary support and developing one is important to success in the poultry business.

The importance of writing a business plan for your new or existing poultry business can never be underestimated. It provides more assessment of your venture and is a core requirement when it comes to obtaining loans and grants from investors.

CHECK: List Of Big Poultry Farms In Nigeria

Unless you have your intentions for your poultry farming business written down, you might miss an opportunity to communicate it to someone else or even to clarify things for yourself.

Whether you’re starting or expanding a poultry business, writing a business plan will help you become clear about what you want to do and how you will be going about it. Most emerging poultry farmers will have to make use of loans or grants when starting their businesses.

To access these, you will need to write a business plan and submit it to your prospective financier or grant officer.

Here are some basic topics you need to discuss in your business plan.

What is a Business Plan?
A business plan is a basic outline of what your business is all about. It must serve as an action plan and guideline for you to use daily. The essence of it is to act as a roadmap to your desired destination. Be practical when writing it and keep it realistic.

There are several key elements to be discussed in a business plan for poultry farming. They are as follows:

Your Executive Summary
Write a summary of what your poultry farm is all about. What will you be selling and why is it going to work? Your executive summary is an introduction to the rest of your business plan template on poultry production – keep it short and mention the strong points of your plan.

Your Mission Statement
It’s important to explain why you want to start this specific new business. The simple question to answer in your mission statement is “Why am I doing this?”

Your Goals
This section should answer the question of what you want to achieve in terms of income, turnover, profits, and percentages—some achievable things. Focus on the notion of, “This is what I want to have and how much of it”. It is important to be clear and realistic about your goals. Make them achievable and set your mind to achieving them.

Your Lift Speech
This is where you give the short answer to the question, ‘What do you do?’. Make sure this summary is in line with your mission and goals. By answering this question you will force yourself to be specific about what your business will be doing and how you will be doing it. Write it in less than 100 words.

The Financial Plan
This is the most important section of your poultry production business plan.

Investors and grant officers will analyze and examine your financial info. Be specific about how much money you will need to get started, where you will spend the funds, how long it will take to start becoming profitable, how big your potential market is, and what your running costs will be. The key is to show a potential investor that you will be able to make a financial success of your poultry farm and be profitable.

Marketing Plan
How are you going to sell your products and how are people going to hear about them? How will you be promoting your products? What marketing channels will you be using? What’s unique about your product? Be as creative as possible when looking at various marketing channels.

Do you need a business proposal for poultry farming? Here is a Chicken Farm Business Plan.

READ:   Poultry Farming Business Plan Executive Summary


It is important for a business that wants to make an impact and be successful to have a business plan. This planning guide is an internal document that is only accessible to only a few members of the organization.

Any venture that plans to succeed should invest efforts at developing a comprehensive business plan that captures every aspect of the business. A business plan provides the necessary support needed for the business to do well in its industry.

In writing a business plan, it is paramount that you know the format to follow and better still, follow a sample in writing yours to avoid wasting time, effort, money, and resources. Therefore, I will be using this post in giving a business plan for a poultry farming business which can be used as a guide or sample in writing yours.

I will go directly to the business plan since you should already know the details of the business, that is, how to start and manage it well.


  • Executive Summary
  • Business Overview
  • Vision Statement
  • Mission Statement
  • Marketing Strategy
  • Business Requirements
  • Cash Flow Analysis


Raising poultry birds involves the production of broiler meat and chicken eggs. It’s one lucrative and wide industry that has attracted millions of investors over the years. Niches related to poultry farming include

  • setting up a hatchery
  • raising broilers
  • egg production through layer birds
  • marketing and distribution of table eggs
  • production of poultry farm equipment like drinkers, feeders, debeakers, etc.
  • sales of poultry vaccines, drugs, feeds, and supplements
  • feed mill operation
  • the construction of poultry pen and battery cage installation

This facility will only produce layer birds to prevent an overlap of ideas due to the limited resources available. Meaning that in the future, Goody Poultry Farm might decide to bring in more ideas.

It is expected that in the first year of production, the farm should be able to produce about 60 crates of egg daily and generate more than 1 million as revenue. Spent layers should be sold at the end of a year of laying and the money should be used in getting replacement birds.

The business has decided to collaborate with experts and investors because the business involves bringing together all available industrial facilities that a single business might not be able to provide.

The most popular form of poultry farming business is layers production because egg consumption cuts across all nations. There are different niches in the poultry business. These include broiler, layer, quail, turkey, ostrich, geese, and duck production.

There is a lot of potential in the industry but you should only take calculative steps. For instance, it is way more profitable to focus on an area of bird farming before adding another.

The main things that serve as hindrances in this industry are high-interest rates, lack of electricity, absence of credit, high cost of products, and so on. Presently, the demand for day-old chicks, eggs, and broiler meat remains very high.

The vision statement of Goody Poultry Farm is to ensure the production of good and nutritious eggs, create employment opportunities, and create wealth for investors.

The mission of this farming business is to build an efficient mechanized poultry farm that is rewarding at the same time. We are looking at a successful poultry farm that is highly developed and maintained.

Goody Poultry farm will as a marketing strategy employ a marketer at full capacity, the marketer will be employed to sell the eggs produced in the farm from one egg depot to another. Through this marketing activity, many clientele bases will be created.

Our customers would have designated days that they receive supplies. We will allow them the option of picking up or direct delivery to their store(paid). This makes distribution flow better.

Also, adverts will be placed on several online media which will also serve as a form of marketing.

The poultry business will be needing several equipment and tools for the smooth management of the business and they include:

  • A shop in town will be needed to serve as the warehouse and egg depot, this helps in reducing the number of people who go to the farm which in turn reduces the risk of a break of security and bio-security.
  • Good quality poultry cages will be installed on the farm.
  • Other equipments needed for the business are feed (grower mash and layer mash), point of lay, different medications, and vaccinations.

The market has been surveyed to determine the cash flow level of the industry. This helps in knowing if the poultry business is worthwhile or not. Analysis has shown that positive net cash balances are realized at the end of the second year the chicken farm started and this indicates profitability in the industry.

Also, it may not be possible to generate a net return in the first year of production due to the large capital requirements but subsequently, the farm would break even, generating significant profit.

I believe you have been equipped with all it takes to write a solid business plan for your poultry farm.

Here is the link to download our practical poultry production manual.

So start now by creating a counter-strategy to tackle these challenges and success will be yours. This is one of the best articles that can be converted to a  planning guide on poultry farming.

Do you need a poultry farming business plan with a 3-year financial plan to apply for funding? Contact me at 08032176523.

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