This plan outline is for entrepreneurs seeking to start a stationary or mobile BBQ catering business but with little or no idea of how to write a good restaurant business plan.

All that is needed is to brainstorm the realities of their business and supply this information under the corresponding headlines.

By making available this plan, it is believed that the sky is the limit for the entrepreneur who will take full advantage of the information supplied.

Here is a sample business plan for starting a BBQ outlet.

– Executive Summary
– Products and Services
– Our Vision
– Our Mission
– Market Analysis/Trends
– Target Market
– Competitive Advantage
– Sales and Marketing Strategy
– Sources of Revenue
– Sales Projection
– Payment Channels

Executive Summary

Smith’s BBQ restaurant, to be located in Queens, New York, will be a unique restaurant offering various BBQ services and products within the business district in Queens, which witnesses high foot traffic of visitors.

While making profits, we also balance this vital business area with high customer satisfaction, ensuring that every Smith’s BBQ client always has a pleasant tale. We will hire our workforce from a pool of highly experienced hands in the BBQ business with the relevant expertise to move Smith’s BBQ restaurant to the next level of growth.

Products and Services

Among the different products and services offered at Smiths BBQ restaurants are electric grills, gas grills, charcoal grills, and BBQ-related tools and services.

We will also be providing take-home services and also providing our products for immediate consumption. These are aimed at providing a pool of choices for our customers.

Our Vision

Our Vision at Smith’s BBQ restaurant is to build a formidable BBQ restaurant synonymous with service excellence and the best customer satisfaction.

We will also strive to ensure that more Smith’s BBQ outlets are opened to ensure the distribution of our products covers the whole of New York within the first five years of commencing operations.

Our Mission

To provide a destination where only the best BBQ products are sold, under a serene and cozy atmosphere, where our customers can spend time alone or with loved ones while enjoying our services.

Market Analysis/Trends

With a growing economy, there has been a commensurate growth in household disposable income.

This has seen a growth in the spending power of average Americans, who spend much disposable income on comfort and luxuries.

The BBQ market has not been left out on this, as there has been expanding growth in the demand for BBQ products and accessories by Americans.

It is in light of this that BBQ restaurants have, over the year, added wine, alcoholic, and nonalcoholic drinks to their BBQ restaurant bar to expand a wide range of client patronage.

Target Market

Smith’s BBQ has a target market it aims to make its products available. These sets of people are spread across the diverse segment of society. Among these are housewives, college students, tourists, socialites, taxi drivers, sportsmen, women, etc.

Competitive Advantage

Our competitive advantage at Smith’s BBQ includes the composition of our workforce, who are well experienced in the BBQ business and well remunerated. This is to ensure that they provide their very best for the growth of our BBQ restaurant.

Apart from the motivation of our workforce, we will be hiring the services of a market strategist, which many of our competitors do not have. The market strategist will chart effective strategies to capture an impressive market share.

Sales and Marketing Strategy

Smith’s BBQ will rely heavily on word-of-mouth advertisement, which cannot be overstated.

Because of how effective this marketing system is, research has shown that a satisfied customer is most likely to return for the same service with two more new customers who might be family or acquaintances.

However, this is not the only strategy to be adopted, as there would be organized road shows to showcase our services. Also, we would be printing attractive fliers and banners bearing our services. During our opening, we would ensure that it is grand and attracts as much attention as possible.

Sources of Revenue

Our sources of revenue will come mainly from the sales of products produced by us. A wide range of retail products will include BBQ tools such as selling electric, charcoal, and gas grills, among several other BBQ accessories at Smith’s BBQ restaurants. These products and services will form the bulk of where our revenues will be generated.

Sales Projection

We have an ambitious sales projection. With an effective marketing drive led by a highly motivated workforce and marketing experts, we are projecting impressive growth within the first three years of our operations. The more clients/customers, the more patronage and revenue generated. So with this in mind, we project growth as shown below;

– First Year $150,000
– Second Year $350,000
– Third Year $780,000

Payment Channels

Smith’s BBQ restaurant has made available several payment options for services provided to clients. This is in a bid to ease the payment burden of customers. With several payment options for the client, they need not worry about anything as we have them covered on that aspect.

Hence, among the various options available are the use of the POS machine, acceptance of cash payments and checkbooks, and the use of mobile money for expenses.

This is a BBQ catering business plan sample with guidelines to enable entrepreneurs to replicate these steps quickly, producing a unique business plan tailored to their BBQ business.

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