Vending Machine Marketing Plan Template


Are you looking to start a vending machine business? Are you all fired up but having difficulties coming up with a great marketing plan? Then this vending machine marketing plan sample could just be what you need.

We’ve simplified the process and provided you with a template to pattern your plan.

Writing a good vending machine marketing plan isn’t a difficult undertaking once you know what is required. Under each section, we’ve covered points considered vital to implementing your marketing strategies. So, without further delay, let’s get to business.

Mission Statement

Kayla Vending Inc. is a vending machine business specialized in electronic and refrigerated vending. Our electronic vending machines are targeted at travelers who need convenient electronic devices for their journey. Cellphone chargers, earphones, and phone accessories such as OTG cables are some of the in-demand devices needed by travelers.

Our refrigerated vending machines, on the other hand, offer a variety of snacks and drinks. Both refrigerated and electronic vending machines are strategically positioned for easy access and patronage by our customers.

Our vending machines are positioned in public spaces like malls, airports, train stations, and sporting arenas among others for ease of access.

Niche Market

We have chosen the refrigerated and electronic vending machine business models due to one major reason. That is, the daily and continuous need for such services. Refrigerated vending, for instance, caters to clients on the go. These categories of clients are usually in need of light refreshments. Our fully stocked refrigerated vending machines cater to such needs.

We’ve deliberately chosen locations that attract the most visits. Such include sports arenas, movie theaters, shopping malls, and parks among others. People need some form of refreshment when they visit such places. This is where we come into the picture with our vending machines strategically located.

In the same vein, our electronic vending machines serve mostly travelers. These are located at airports and train stations. Products such as earphones, charging cables, chargers, extensions, and sockets in addition to other phone and laptop accessories are available to travelers for purchase.


We are in the business of making life more convenient for our customers when they go out. Our refrigerated vending machines hold 15 drink choices in addition to 30 snack variants. All of our machines are credit card compatible in addition to Google and Apple Pay options.

Through these provisions, (coin payments inclusive) our customers can easily purchase without having to worry about payment compatibility. The same applies to our electronic vending machines. We have made the process as easy as possible so customers won’t have difficulties operating or making their purchases.

We are currently working on improving our vending machine services. This will include the use of combination vending machines where an assortment of snacks and foods can be purchased. Products will include chips, cookies, pastries, and crackers, besides, drink offerings to choose from.

By providing more options, clients get better and more efficient services.

We are forward-looking and open to the adoption of innovative ideas in improving our services. This has led to the development of a system where we get to learn about customer needs and preferences. Over time, this data will be used to create a range of electronic vending services.

Through this method, we can make available some of the most needed vending products and services.

We are also a vending machine dealership. As wholesale suppliers, we provide both new and used vending machines for sale.

So, while providing vending services to end-users, we also offer equipment or vending machines to those interested in starting their own business. This creates an opportunity for our business as well as for our partners.

Marketing And Promotional Strategies

For our vending machine business to be successful, our services will need to be effectively marketed. We have chosen some of the most effective promotion methods to give us a significant edge in the market. The first step we’ve undertaken is to create a beautiful website for our business.

We will be writing press releases from time to time in related publications. These will disclose the advantages of using our vending machines.

As a business, we are focused on efficiency. We want our clients to be served as fast as possible without taking up their time. Because of this, our press releases will highlight the benefits derived by using our machines.

Business cards and brochures are marketing tools we’ll be printing to provide more detailed information about our services. Our clients get to easily contact the business whenever they need answers to questions or want to make inquiries.

Vending business networking events provide platforms from which to promote our business. Through such events, we can enter into useful discussions with industry players as well as gain deeper insights and enter into meaningful and mutually beneficial partnerships.

This improves our chances of securing vending contracts.

Identifying And Understanding Competition

Competition is common for all types of businesses. The stiffness of such competition depends on how saturated the industry is. For vending machine businesses, the competition is quite strong.

Nevertheless, we see enormous opportunities as we’ve been able to identify and understand our competition.

One of the areas that make us stand out from our competition is the inclusion of multiple payment options. This includes cashless payments such as credit cards.

In all, we are exploiting those areas ignored by most vending businesses.

Marketing Goals

We have a goal to cover more areas within the short, medium, and long term. In the short term, we plan on fixing more vending machines within the locality. This will expand to cover more locations within the city in the medium term (that is 1 to 2 years).

In the long term, we plan on becoming a national brand with a presence across all the states.

Result Monitoring

After the implementation of all our marketing strategies, we plan to sit down to evaluate what works and what doesn’t.

This is done to terminate or re-strategizing with measures that aren’t so effective.

By now, you should have learned some basic facts about how a vending machine marketing plan should look like. This is only a sample.

However, it provides you with information on what to do or include when drafting your marketing plan.