Poultry Farming Marketing Plan Template

Here is how to write a poultry farm marketing plan sample.

In this article, I would love to share with you a poultry production marketing plan sample.

A good marketing plan entails that you put down who your target market is, and how exactly you intend to get your products to your target market.

Poultry Farming Marketing Plan Sample

Our Products and Services

Smith Baker Poultry Farms, LLC is a poultry farming business that will be situated in Maryland, Baltimore; and it will be committed to providing its services in the following areas:

Market Trend

The sales revenue in the poultry farming business has soared in the past few years. This is largely due to the increasing demand for chickens and eggs by consumers, as a result of the endless campaigns concerning the health benefits of chickens and eggs. Chickens and eggs are reputed to be a better source of protein by health experts.

One notable trend in the industry is the fact that, as a result of improvement in technology, poultry farmers have now been able to confidently predict and produce the needed quantities of chickens and eggs at a particular time.

Target Market

Smith Baker Poultry Farms, LLC is in the poultry farming business to make profits. A lot of efforts have been made to make sure that the products of our poultry farming business fill every part of the United States, not just Baltimore.

We have been able to undergo thorough market research and determine the target market for our poultry farming business. Our target market includes the following groups:

  • Individuals
  • Households
  • Restaurants
  • Hotels
  • Fast food eateries
  • Agriculture merchants

Competitive Advantage

The poultry farming business is one agribusiness that is highly reputed to be very profitable. This is why it is most likely that you will find lots of entrepreneurs heading in the direction of this business. In the United States, there are currently a lot of commercial poultry farmers.

In the United States today, recent statistics have it that there are over 2 million farms, encompassing more than a total land area of 900 million acres. These figures indicate that there are a lot of farmers in the United States.

However, the competition is not as stiff as is the case in some other industries.

In the United States, and most other countries in the world, the government has been encouraging entrepreneurs to go into agriculture –which is the larger industry of the poultry farming business. This, in essence, is to help promote the productivity of the country and boost exporting power.

Smith Baker Poultry Farms, LLC has recognized the competition in the industry when it comes to selling poultry farm produce to consumers all around the United States. We have been able to diligently carry out our research and uncover some of the areas we will be able to seize the market.

One of such ways is how much we intend to sell our chickens and eggs. We want to make sure we sell our poultry farm products at affordable, yet competitive prices in the industry.

Another way we intend to seize the market in our poultry farming business is to make sure we establish a good network with some of the strong players in the industry. We want to make sure we form strong business relationships with top agriculture merchants, including suppliers of poultry feed and medication as well as consumers of our products.

Also, we have been able to procure some of the best and latest poultry farming equipment and tools. This will tremendously help us in producing our products in commercial quantities and greatly reduce stress.

Lastly, we have been able to secure some of the best and highly experienced employees in the industry to work for us.

All our top employees are well experienced in the poultry farming business.

Sales and Marketing Strategy

We have been able to carry out detailed research on the poultry farming industry in the United States, and we have concluded that the reason a lot of the poultry farming businesses do not do well is because of their inability to sell off their products to a larger market.

Given this, with the help of some sales experts, we have been able to come up with several sales and marketing strategies.

  • First, we will make sure we introduce our poultry farming business to individuals, householders, and several strong players in the industry.
  • We will make sure to create a website for our poultry farming business for our customers to always visit.
  • We will make use of affiliate marketing to help promote our poultry farming business.
  • We will not forget to place ads on television, radio, business, and agriculture-related magazines, and social media platforms such as Facebook, Instagram, Twitter, etc.
  • We will also ensure to always engage in direct marketing.

Pricing Strategy

Several influencing factors go a long way in determining the prices of our poultry farm products. For us to have good prices for our products, we have been able to secure a good location in Maryland, Baltimore for our poultry farming business.

Also, we will make sure we select good breeds that will ensure we get good harvests, and we will make sure we cut down to the barest minimum, the cost of running our poultry farm.

The poultry farming business is one where farmers set the prices of their products based on discretion. We will make sure the prices for our products are reasonable to our customers, and at the same time, competitive enough to guarantee us of some substantial profits.

DOWNLOAD: Starter Manual on Poultry Business