Here are the best types of advertising campaigns for every sales department.
What we’re most concerned about is the different types of marketing campaigns there are. As expected, there are multiple types each having its unique advantage.
You’ll need to know the specific advantage offered by a marketing campaign to properly utilize it. So, we’re not only listing these campaigns but also providing information on how they’re best applied.
Successful Marketing Campaign Examples
Marketing campaigns have a single objective; to get or capture the attention of customers and prospective clients.
Businesses adopt this approach to boost product sales and also introduce new product lines.
Such marketing campaigns can be achieved through multiple mediums such as TV, radio, print advertising, and social media among others.
The Need for Marketing Campaigns
To the uninitiated, the objectives of marketing campaigns may seem blurred or not easily recognized.
In reality, the benefits are numerous. Marketing campaigns help with the introduction of new products.
Such campaigns also help reintroduce existing products & services.
By adopting effective marketing campaigns, a company or business can rebrand while also improving its affiliate sales. What more? Negative publicity is reduced to the barest minimum.
With this said, we’ll shift our attention to the different types of marketing campaigns available.
Types of Marketing Campaigns
As stated earlier, marketing campaigns are of varying kinds.
These include rebranding campaigns, brand awareness campaigns, content marketing, social media campaign, and email marketing campaign.
Others include affiliate marketing, traditional media campaign, and paid advertising campaign.
There are also user-generated content campaigns, seasonal push campaigns, product marketing campaigns, and brand launch marketing campaigns.
We’ll now take a look at each of these marketing campaigns for more clarity.
At some point during a business, there’s a need for certain readjustments. Such are aimed at re-strategizing for optimal performance. This may require a change of logo, change of name, or merger.
This is where a rebranding campaign comes in handy.
Rebranding campaigns serve as image boosters to help launder the image of a business. Most times, this is undertaken when the reputation of a company is under scrutiny or has an unfavorable public perception.
Brand Awareness Campaigns
Even the biggest brands need periodic brand awareness to enhance and sustain their popularity.
This type of campaign seeks to create consciousness about its continued existence in the minds of its prospective clients.
This type of marketing campaign if well implemented attracts paying clients in the future.
Key tools and actions necessary for the creation of good content marketing include online courses, infographics, landing pages, whitepapers, social media posts, and blog posts, etc.
This type of marketing campaign seeks to raise brand awareness, generate leads, as well as generate social media engagements.
All of these actions contribute towards creating attracting paying clients. The results of an effective content marketing campaign may take some time to be felt.
Social Media Campaign
Social media isn’t left out of the drive to increase sales by businesses.
This is a crucial marketing vehicle that reaches a wider audience and improves conversion rates through the adoption of well-thought-out processes.
Such include having defined goals, a well-crafted plan, and result in analysis.
Email Marketing Campaign
This type of marketing campaign is mostly adopted by businesses to keep their customers abreast of improvements to services and products.
Other details like discounts, coupons, and other benefits are communicated through email marketing. This is mostly aimed at attracting repeat clients. This is central to the growth of any business venture.
Affiliate Marketing Campaign
Affiliate marketing campaigns hold a lot of promise for businesses.
Here, sales are generated by referrals who get a commission for sales generated. This has proven to be effective and still is. This method is largely effective for businesses that leverage online retailing.
Some percentage or commission derived from every indirect sale goes to the referral. You might want to incorporate this marketing system into your business for increased promotion and sale of your products.
Traditional Media Campaign
Traditional media campaigns have been with us for a long period and continue to serve as effective marketing outlets. These consist of print, radio, and TV advertising.
Others include direct-mail advertising services. You can incorporate traditional media campaigns into your business promotion strategies for enhanced growth.
Paid Advertising Campaign
Rather than waiting for organically generated traffic, paid advertising campaigns to enable you to specifically target your market or audience.
Paid advertising can be further split into several types such as influencer marketing, paid search marketing, paid social media marketing, and display marketing.
All these sub-types drive sales by getting your message directly to your targeted audience.
With paid advertising campaigns, attention is paid to geo-locations and how they affect conversion rates.
This can be classified as a PR exercise or strategy where consumers get to take part in a marketing campaign.
This is made possible by creating an engaging experience for your audience which in turn encourages them to sell your business.
Selling your business in this sense involves telling your friends and family to not miss out on perceived benefits. By this action, they’re creating content for you.
Seasonal Push Campaigns
Seasonal sales are common events that happen each year. Around such periods, businesses adopt the seasonal marketing campaign strategy to push for increased sales.
Such strategies may include building anticipation with countdown timers, having daily offers, as well as customizing product guides among others.
With product marketing, customer needs need to be well understood.
The findings help with messaging as well as positioning. During this type of marketing campaign, the goal is to promote the product’s value.
When this is successfully achieved, it ultimately leads to an increased sale.
Brand Launch Marketing Campaign
In situations where a business develops a new brand, it needs to spread word and awareness about it.
This is achieved through a brand launch marketing campaign. This strategy helps in no small measure to extend the reach of the business as more territory is covered.
These are some of the marketing campaigns adopted by companies or businesses.
As stated earlier, the ultimate goal is to increase sales or patronage. Some or all of these marketing strategies can be implemented.
When done right, the results are very impressive.