Sample Lawn Care Service Business Plan Template


A lawn care business is one that offers flexible working hours as you are in charge of your own time. Although this business might sound easy, a lot of work has to be put in place to develop the required skill needed for exceptional work.

Clients are likely to seek retainer ship agreements when they are pleased with the quality of work.
This will certainly excite any lawn care business as customer loyalty is the first sign of things being done right.

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  • The Potential

Starting a lawn care business has so much potential due to the increasing demand for these services. This has seen a resultant influx of an increasing number of people into the lawn care services sector.

To start a lawn care business, the necessary expertise needs to be acquired as this will be your selling point.

  • The Client

All that a lawn care business needs are a satisfied client. Clients should be seen as the gateway for increased patronage. By treating being diligent in the provision of the best lawn care service, chances are that word about the quality of your services will attain a viral spread which is good for business.

Satisfied clients are likely to advertise your business to their friends and acquaintances.

  • Startup Costs

How much money can you make with a lawn care business? How much money does it take to start? The startup costs required for a lawn care business are considerably low. This is the best part of starting a lawn care business as the required capital can be sourced from personal savings, without seeking for a loan.

While the startup costs are low, the profit potential is considerably high. Little to no resource is spent on renting or setting up an office, as the need for this is quite minimal. What forms the bulk of the startup costs are the equipment needed.

  • Market Your Business

How much progress can a business make without marketing? Very minimal!  The lawn care business needs adequate marketing.

By marketing, we mean using both conventional and unconventional means to achieve the best result. Placing ads in both print and electronic media channels should be the first step. If this is too costly for your business, consider other cheaper alternatives such as using the internet, and also have an online presence.

Your website should contain every detail about the business, including the contact details and if possible, testimonies/recommendations from satisfied clients. Taking advantage of the word of mouth marketing is also a great way of advertising your business.

Your satisfied clients will do this part of the job naturally. However, it will be great if you ask them as they will most likely be willing to.

  • Think Expansion

As mentioned earlier, satisfied clients are likely to drive the growth of the lawn care business by informing their friends and acquaintances. It is therefore wise that adequate planning should be put in place ahead of time to expand the business.

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More clients will mean more work. You cannot provide all the services yourself, as this is likely to overwhelm you. Recruitment of capable hands is an important measure to take to achieve growth.

Planning is very important, as it will save the business from disappointing clients when there is increased demand.

  • Be Innovative! Seek for Enhanced Performance

Innovation must play a prominent role in how you do your business. Being able to work according to the specification of clients while adding better ideas to how your work is done is a skill you need to develop. Being innovative makes transforms work into an art.

This, if achieved brings satisfaction while being rewarded financially.

  • The Client is King!

This is a much-used phrase that is still as relevant today as it ever was. To start a successful lawn care business, the needs of the client needs to be carefully noted. Listening to the client is more likely to bring results that will significantly impact the business positively.

Taking note of client preferences while offering unbiased advice will impact positively on the business go far.

  • Know Your Target Market

Lawn care services are needed by both individuals and corporate organizations. It is important to have a clear picture of your target market. You might want to include all or serve a segment of people seeking lawn care services.

Having the capacity to provide lawn care services to corporate bodies will be of great help to the business, especially if a retainer ship agreement is reached between you and the client.

  • Know Your Estimates

Whenever clients need your services, they would need a charge quote from you. It is, therefore, necessary that you have this in place beforehand. This portrays a picture of one that knows his/her job and gives more confidence to the client regarding your ability to do the job.

Before coming up with estimates for lawn care services, you must search for price quotes from directories or other lawn care businesses. This will provide an easy to use framework for pricing.

The journey of starting a lawn care business starts with an idea, followed by planning, and finally implementation. In answering the question on how to start a lawn care business, this article provides very useful tips which if applied can be of immense benefit for the individual seeking to establish a lawn care business.


Here is a sample business plan for starting a lawn mowing company.

The lawn care industry is indispensable. This, therefore, makes it a good business to venture into.

This lawn care business does not need much to be set up or run. This fact has led to a high level of competition in this business.

Several things should be done to make this business work. One of them is having a business plan. If you are looking to start up this business and do not have an effective business plan, we’ve got you covered.

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This article contains a simple lawn care service business plan sample. This sample will be of great help in helping you set up your own company.

Below is a business plan sample for a lawn care service business.

Business Name: Green and Clean Lawn care company

  • Executive Summary
  • Our Products and Services
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Market Analysis
  • Sales and Marketing Strategy
  • Financial Plan
  • Competitive Advantage
  • Conclusion

Executive Summary

Green and Clean Lawn Care Company will be located in downtown Orlando, Florida. It is a lawn care business that is owned by Coleman Rice. This lawn care company will be set up with $40,000 and will provide lawn care services to the middle-class residents of Orlando, Florida.

Some of the services that will be made available to members of the public by this company are edging, the removal of clippings, trimming, and lawn cutting. At Green and Clean Lawn Care Company, we have acquired all the licenses that we need to carry out this business in the United States.

Green and Clean Lawn Care Company will be managed by Coleman Rice and will also have just one employee for the first six months of operation. All services that are offered by this lawn cutting firm will be done just once a week unless there is a special request by a client.

Our Products and Services

Some of the services that we will be rendering at Green and Clean lawn care services include;

  • Weed Control
  • Fertilization
  • Grub Control
  • Bush Trimming.

Vision Statement

We are not in this industry to make up numbers. Our vision is to build a lawn care company that will be a yardstick for measuring the success of companies in this industry both in cities in the United States as well as other major cities in Canada.

Mission Statement

Our mission is to set up a top-notch lawn care company that will be in charge of taking care of the lawns in the many neighborhoods in Orlando Florida, in other parts of the United States as well as major cities in Canada. We are ready to world very closely with professional real estate agents. This we believe will help us achieve this mission rapidly.

Business Structure

A lawn care company is a company that is very easy to set up. Not much is required in terms of capital as well as skill.

The fact that not much is required in terms of capital coupled with the fact that you do not need much skill to get started with this business has led to a high level of competition in this business.

To ensure that we are ahead of our equals and are close to other lawn care firms that are more established, we are looking to build a system that will not only function at its optimum but will also last the test of time.

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We will ensure that we get only the best equipment to make our plans a reality. Also, when the time to employ workers comes, we will employ only those that are ready to work in a target-oriented firm.

Market Analysis
Market Trend

In the last five years, there has been a significant rise in the prices of homes in very well developed neighborhoods.

This incidence has brought about a steady move from urban areas to neighborhoods that are not so close to the urban areas. This is because it appears much easier to get better quality apartments in areas that are close to the countryside when compared to urban areas.

In as much as a lot of people do this regularly, only very few are prepared for the level of work that should be done to take off the gardens and lawns surrounding their homes.

This occurrence has brought about a demand for lawn care services over time. Also, as it stands, this trend is not about to come to an end. This implies that there will be a continuous increase in the demand for lawn care companies. Thereby making this venture a very profitable one.

Sales and Marketing Strategies

As a new company that is interested in making it to the top in record time, we have come up with strategies that we are certain will be of great help to us. They are;

  • Partnering with real estate agents to facilitate contracts.
  • Printing our fliers and making them available in public places
  • Having a strong online presence

Target Market

The market for lawn care businesses is very large. As a result of this, it might be a little difficult to choose a target market. In as much as coming up with a target market is not so easy, we have carried out our research and have come up with a target market. Those that make up our target market include

  • Young Couples
  • Elderly Couples
  • Community Sports Centers.

Financial Plan
Source of Startup Capital

Not much is required in terms of capital before a lawn care company is set up. For our lawn care company, we will need $40,000 to get started. This amount will be used to get the latest equipment as well as pay for licenses. We already have 70% of the amount that is needed. We will get 30% from family and also bank loans.

Competitive Advantage

The competition in this industry is very high. However, one thing makes us stand out; that is the quality of our equipment as well as our maintenance culture.

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This is a sample business plan for a lawn care company that is known as Green and Clean lawn care firm.

This company will be located in Orlando, Florida, and will be set up with $40,000