Home Cleaning Service Business Plan Sample Template


Are you good at cleaning homes or offices? If the answer to that question is yes, you might be contemplating starting a home cleaning business. The home cleaning business is a business that involves cleaning of home and offices.

Below is a simple commercial home cleaning business plan sample than you can consult if interested in starting the business.

Here is a sample business plan for starting a home cleaning service business.

Business Name: First class home cleaning service

  • Executive Summary
  • Our Product and Services
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Market Analysis
  • Sales and Marketing Strategy
  • Financial Plan
  • Competitive Advantage

Executive Summary

First class home cleaning service is a business that has fulfilled the entire requirement within the law for starting a business in New York, United State of America. We will do all we can as much as the law permits to dish out the best service for our clients

Robert Kane will be both the owner and CEO of First class home cleaning service which will be located in New York, United State of America. At the moment, he has been able to gather a total of $150,000 from his personal savings and sales of some of his properties. He would be completing the startup fund amounting to US300, 000 with a soft loan of $150,000 from his bank

Our Product and Services

First class home cleaning service will be concerned with the cleaning of homes and offices for their clients in New York, United State of America. We’ve seen the great stress most residents pass through especially when moving to a new home, and we wish to as much as possible reduce this stress and make money from this.

We will as much as possible guarantee the safety of our client’s goods and make their rooms sparkling clean.

Vision Statement

Our vision in the cleaning business is to build a stable and successful business that will offer the best service for people in New York and in 3 years’ time for the whole of United State of America.

Mission Statement

Our mission in the industry is to build a business which will offer all-around cleaning services and use the best equipment for our clients. Our mission is also to be ranked in the whole world as the best cleaning service.

Business Structure

Our structure will be arranged in such a way that we would be able to answer our client anytime they need our service. We will be taking our recruitment process seriously because of the security of their properties. Here are some of the spaces to fill during our recruitment process:

  • Manager (CEO and Owner)
  • Accountant (1)
  • Customer Care Agent (2)
  • Professional Cleaners (10)

Market Analysis
Market Trend

The popular trend in the cleaning industry depends solely on the security of client’s properties. They trust and refer you to others if their properties are intact after offering your services for them. Relevant cleaners also involve those who use quality material and who finish the job on time.

Target Market

The cleaning job has a wide range of market, almost everyone in New York, United State of America. Below are some of our target markets:

  • Schools
  • Industries
  • Personal House
  • Hostels
  • Hotel

Sales and Marketing Strategy

Marketing is one of the keys to success in any business setting. We will be taking this aspect very seriously based on its importance. Below are the methods we are planning to use:

  • We will be sending an introductory letter to offices, industries, and residential places. We would also be giving out our business card for people to inform them about our business.
  • We would be using the internet to inform the world about our business. Social media accounts like Twitter, Facebook, Instagram and Pinterest to inform everyone about our business.
  • We will be using billboards and posters to inform the world about our cleaning services
  • We will also use the available news media to market our business. We will make use of Television stations, Radio Stations amongst others

Financial Plan
Source of Startup Capital

We will need a minimum startup capital which amounts to $300,000. Robert Kane has at present saved a total of $150,000 and will be expecting to complete the fund with a loan of $150,000. We are aware that our investment in the business for the purchase of equipment will define how long we will go.

Competitive Advantage

So many people are already in the system before us, we will be seeing this as an advantage. We’re informed about the problems they face, the best way to make sales, shortcut to getting work done successfully and how to succeed during a crisis. We will see all this experience as an advantage and use that to surpass other business owners.


Above is a sample and standard home cleaning business plan sample, which will bear the name First class home cleaning service and it will be owned and headed by Robert Kane. This can be consulted when planning to start a home cleaning business.

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