Sephora Franchising Guide
Do you know how to franchise Sephora? Sephora originated in France and it is a cosmetics store that was founded in the year 1969. They offer a line of cosmetics which include skincare, fragrance, nails, and hair care.
Sephora is a company under the luxury conglomerate LVMH. What the name Sephora means is the most beautiful wife of Moses and it is of Greek origin.
Sephora is a cosmetic chain company that is involved in the manufacturing and sales of beauty products with their targets being women across the world. The business originated in France and has since spread to the corners of the world.
The success Sephora Inc has achieved in the cosmetic industry has made a lot of business entrepreneurs want to know if it is a franchise and how much a Sephora franchise cost?
FRANCHISE INFORMATION ABOUT THE COMPANY
The company was established in the year 1969 in France and they feature close to about 300 brands alongside their private labels. Sephora’s main targets are women and they offer beauty products which include, makeup, fragrances, skincare, and body care hair care and nail painting.
The company is owned by LVMH and they operate about 2000 stores in different countries of the world and still expanding, especially in the United States. They have about 400 stores in the US and Canada. Its first US store was opened in New York in the year 1998 and that of Canada was opened in Toronto in the year 2004.
They have their headquarters in San Fransisco, and corporate offices located in Montreal and New York.
IS SEPHORA A FRANCHISE?
The success that the company has achieved over the years make people enquire if it is a franchise company. It is quite interesting to note that all the Sephora stores are company-owned and so Sephora is not a Franchise. they have stores spread at about 29 countries of the world and all of these are company-owned.
Although the company at a point went into partnership with an Indian firm to establish franchises in the country. It was a success as they now have close to 50 locations spread across India, the majority of which are in New Delhi.
The company has about 100 brands that they feature on their stands and these brands include NARS Cosmetics, Anastasis Beverly Hills, Amazing cosmetics, Benefit Cosmetics philosophy, Sunday Riley, Yves Saint Laurent, and Bobbi Brown.
The company also has its own patented make up products and beauty kits that are favorites among beauty and cosmetics enthusiast.
HOW MUCH DOES A SEPHORA FRANCHISE COST?
Since it has been established the Sephora is not a franchise, then we might not be able to attach any cost to establishing a franchise unit with the company. Sephora franchise cost is therefore not available at the moment.
However, in the nearest future, the company might decide to start franchising.
SEPHORA FRANCHISE FEE
In any business that offers franchise opportunities, the franchise fee is that payment that will be made to the company to get the license to operate under the company’s brand name. Sephora Inc stores are all company-owned and so do not require any Sephora Franchise fee payment to be made.
HOW MUCH DOES A SEPHORA FRANCHISE MAKE?
The average income a Sephora store makes will depend on a lot of factors, which will vary from the store’s location and the effort of the staff members at the specific location.
Sephora does not have any Franchise owner and so the amount of money a Sephora Franchise makes cannot be ascertained as at this moment.
Although information from India where the company seems to be operating a successful franchise shows that the average store in the country receives revenue of about $2 million annually.
THE SEPHORA ACCELERATE PROGRAM
We all can conclude that Sephora does not sell a franchise, at least for now. However, the company has been involved in several projects to empower women that have dreams to establish their cosmetic outfit.
One of the latest projects that the company is involved with is the Sephora Accelerate, which started as a program to establish women entrepreneurs to own their cosmetic outfits.
At the Sephora Accelerate program, participants will be camped at a location for a while and they will be assisted with creating designs for their cosmetic brands and will also get mentorship on how to run a successful cosmetics business from the scratch.
The Accelerate program comes with a grant of about $2500 and participants at the program will also be able to benefit from other activities of the company.
TRAINING AND SUPPORT
Since Sephora does not sell Franchise, there is no available training and support to prospective franchise owners with the company. However, the Accelerate Program initiative is an avenue to get trained on the concepts and ideas of the cosmetics industry.
HOW TO OPEN A SEPHORA FRANCHISE
At the moment, Sephora does not have any franchise opportunities in the United States.
However, if you are in India or any other country that the franchise opportunity is opened. So if you need information on how to open a Sephora Franchise. You can forward your application to the company and feedbacks will be given after a few days.
Specifically in India, the company requires that you have a good location in a high browse area that attracts huge foot traffic. A franchise consultant will be assigned to you and assistance will be given in setting up your new Sephora Franchise unit.