EDIBLE ARRANGEMENTS Franchising Guide
Edible Arrangements was established and commenced business in the year 2000 with its headquarters located at East Haven, Connecticut, U.S.A.
The core focus areas of business for Edible Arrangements include the provision and sale of fresh fruits packaged in stylish bouquets, fresh fruit juices, and smoothies, dipped fruits, fruit salads as well as other fruit-related offerings.
HOW MUCH IS AN EDIBLE ARRANGEMENTS FRANCHISE?
When you think about a franchise opportunity that you can buy into with about 82% brand awareness and that has both an offline and online presence with reach to millions of people, then you might want to look into an Edible Arrangement franchise.
It is one franchise that will guaranty you great returns on your investment. So the question now is, how much is an Edible Arrangement Franchise?
FRANCHISE INFORMATION ABOUT THE COMPANY
When Tariq Farid was 17 years old, he got a loan of $5,000 from his patents to purchase a flower store in East Haven, Connecticut. Within 2 years of starting his business, he was already running 4 highly successful flower stores.
After about 7 years of running his flower business, he came up with another beautiful idea – edible bouquets.
In the year 1999, he opened the first Edible Arrangement store, where they started creating and delivering fresh fruit bouquets that are sculpted in the form of flowers. It became an instant hit.
IS EDIBLE ARRANGEMENT A FRANCHISE?
The company is a franchise and they started selling franchise opportunities in the year 2001. And presently, they have expanded into chocolate-coated fresh fruit, fruit sundaes, salads, beverages, and other products. They have franchise locations spread in different countries of the world.
THE EDIBLE ARRANGEMENT FRANCHISE OFFER
When you buy into an Edible Arrangement franchise, you will be granted the license to operate under the company’s brand. The services that you will also render as a franchisee with the company will be the creation and delivery of edible fruits that are made in flower-like designs.
WHY CHOOSE EDIBLE ARRANGEMENT FRANCHISE?
When you buy into the company’s franchise, you will be tapping into
- A business that has about 82% brand awareness among the American populace.
- You will enjoy multiple units of revenues as the franchise will not only set up a store for you, you will also have an online e-commerce store that your customers can order for fruit bouquets off the internet.
- The company’s marketing strength is one of the best in the country and you will also benefit immensely from these campaigns both on TV and over the internet.
- There are about 1,200 Edible Arrangement stores located in different parts of the world. About 1,190 in the United States and more than 70 in other countries of the world.
HOW MUCH DOES AN EDIBLE ARRANGEMENT FRANCHISE COST?
The Edible Arrangement franchise cost is the total of the investment needed to open a franchise unit. The total investments needed will be in the tune of $195,000 and $330,000. The company will also expect new franchisees to have a net worth of about $250,000 and liquid cash of about $80,000.
THE EDIBLE ARRANGEMENT FRANCHISE FEE
The payment that the franchisee will pay to the company to get the license to operate under the company’s brand name is the Edible Arrangement franchise fee. This fee is non-refundable and renewable after a certain period. The initial franchise fee payment is $25,000.
An additional royalty fee of 8% of the monthly gross revenue of the franchise unit is payable as well to the company.
Edible Arrangement has financial arrangements with notable banks in the United States to assist their franchisees with funding to establish their franchise unit. The franchisee is expected to meet up with the terms and conditions of the lender to get access to the loan.
Every new franchisee with the company will be trained to get them acquainted with the services that the company renders. Training will be held for about 6 weeks, which will include an intensive class-room session with an online training session.
Franchisees with Edible Arrangement will operate within a geographic location of a minimum of about 75,000 people.
TERMS OF AGREEMENT
The period at which a franchise with the company can hold the company’s license is 10 years. After the expiration of this period, the company will expect the franchisee to renew the license for an additional 10-year term.
HOW TO OPEN AN EDIBLE ARRANGEMENT FRANCHISE
It is important to note that the information in this article is not all that you will need in opening your franchise unit.
More details on how to open an Edible Arrangement franchise will be gotten on the company’s website and you are also expected to submit your application to the company through their website.
Once your application is received, it will be reviewed by the franchise team and you will get feedback after a few days.
If the company considers you for a franchise opportunity, you will be assigned a franchise manager. The responsibility of the franchise manager will be to make further evaluations of your eligibility to open a franchise unit with the company.
He will need to confirm your financial status and your ability to work effectively as a franchisee with Edible Arrangement. Once the franchise manager considers you fully fit to open a franchise unit, he will then work alongside his team members to assist you in setting up your Edible Arrangement franchise unit.