DENNY’S Restaurant Franchise Startup Cost, Revenue and Profit Margin
Denny’s remains the favorite restaurant for America’s breakfast, lunch, dinner, and so many additional meals in between them. With over six decades of serving America’s best meal, the company fully understands what it takes to perfectly run a service restaurant 24/7, 365. Denny’s is a trusted leader in family dinning.
About 90% of Denny’s outlets are managed by franchisee, which is why you will learn in this article how much is Denny’s franchise? How much does a denny’s franchise make?
GUIDE: FIVE GUYS FRANCHISE COST
FRANCHISE INFORMATION ABOUT THE COMPANY
Denny’s was established in the year 1953 by Butter Harold in South California, but the company only started selling the franchise in 1963, since then it has continued to expand into a nationwide brand with its comprehensive operational system.
Denny’s has in America, Canada, Curacao, Costa Rica, Honduras, Japan, Mexico, New Zealand,Qatar and the United Arab Emirates, more than 1700 restaurants serving a wide selection of food choices and services to a wide spectrum of customers at reasonable prices in an adventitious dining environment.
As a leader in the full-service restaurant business, Denny’s takes pride in its brand awareness and is also committed to helping its franchise network with a strategic long-standing franchise development program bolstered by a support and operational system which includes equipment, training, building designs and lay-outs etc.
IS DENNY’S A FRANCHISE?
Denny’s boasts of more than 1700 outlets spread across America and abroad owned and operated by different individuals. Thus, making Denny’s to be considered a franchise. In fact, the company began selling franchise opportunities since 1963.
ARE THERE FRANCHISE OPPORTUNITIES OPENED AT DENNY’S?
Denny’s is currently seeking for individuals or entity with the industry or general business experience. There are Denny’s franchise opportunities accessible in various areas in the country and beyond.
DENNY’S FRANCHISE OFFER
Denny’s offers franchisees the opportunities to run a standard restaurant with its extensive system for developing and managing their restaurant which includes; brand trademarks, recipes for food products and certain managerial and business practices and standards. Also, Denny’s has a range of concept like; The Den, Denny’s All-nighter and Denny’s Fresh Express.
HOW MUCH CAN I MAKE AS A DENNY’S FRANCHISEE?
Your foreseeable income as a Denny’s franchise owner depends on a multiple of factors including; rent labor etc.
However, as an entrepreneur, your aims should be to growing sales while bringing your operation cost to the low and increasing your services quality. Buying into a Denny’s franchise will afford you these great opportunities.
HOW MUCH DOES A DENNY’S FRANCHISE COST?
A Denny’s franchise cost is the sum total of all the investment required to establish a franchise unit from inception to when the business starts operations. The total initial investment required for a Denny’s franchise unit is between $632,500 and $2,546,075. Also, the new Denny’s franchise is expected to have a net-worth requirement of about $1,000,000 and a liquid cash requirement of $500,000.
DENNY’S FRANCHISE FEE
The Denny’s franchise fee is the payment that prospective franchisee is expected to make prior to getting the license to operate under the company’s brands and identities. The initial franchise fee is $40,000. Additionally, the franchisee is expected to make a recurring royalty fee of 4.5% of the monthly gross revenue of the franchise unit and an ad royalty fee of 3%.
DOES DENNY’S FRANCHISE OFFER FINANCIAL ASSISTANCE?
Although, Denny’s seldom offers to bankroll the purchase of POS system and other items admitted into the Denny’s system, the company however generally does not directly provide finance assistance to cover the following; franchise fee, start up cost, inventory, and equipment. Denny’s has relationships with third party sources which may be willing to offer financial cover. Also in rear occurrences, Denny’s may finance a segment of the purchase price of a former company restaurant.
Denny’s offers a 3 month compulsory management training program for its franchisees, Managers or Designated operator (if applicable). This training includes franchisee manager-in-training and food safety and certification, which may be conducted at one of Denny’s numerous restaurants designed for training.
Upon successful completion of the trainings, the new franchisee business shall be open for business. Also, Denny’s provides ongoing trainings to their franchisees, their managers or designated operator.
When you become a Denny’s franchisee, the company provides you with field based real estate assistance, advertising support, and systems innovation, among others because Denny’s is poised to helping your company grow.
Denny’s franchisees will not receive exclusive rights to any territory assigned to them. Franchisees may be faced with direct competition from other outlets or competitive brands owned or controlled by Denny’s.
TERMS OF AGREEMENT
The period at which a Denny’s franchisee can hold the license to operate under the company’s brand is 20 years or less. Denny’s does not offer a renewal option.
HOW TO OPEN A DENNY’S FRANCHISE
Having acquainted yourself with all the information in this piece on How to open a Denny’s franchise, proceed to their company’s website and fill the franchise online application form.
Your application will be reviewed and if you are considered for a franchise opportunity, a franchise development team which includes field marketing manager will be provided to you and they will guide you as you plan to establish your Denny’s franchise unit.