SHAVE ICE BEVERAGE BUSINESS PLAN SAMPLE
Shave ice is different from snow-cone made with ground ice. They are made with ice similar to the natural snow and hold the syrup all through without leaking at the bottom.
This is the best sample to follow in writing a shaved ice business plan. This sample will help you know how a business plan should be noted, especially for shave ice businesses.
GUIDE: HOW TO START ICE SCULPTURE BUSINESS
Here is a sample business plan for starting a shave ice business.
BUSINESS NAME: Super Ice
- Executive Summary
- Business Objectives
- Mission Statement
- Vision Statement
- Business Structure
- Startup Capital
- Competitive Analysis
- Industry Analysis
- Marketing Strategy
Executive Summary
Super Ice will sell shaved ice as its primary product while selling other soft and frosty Latin drinks. Shave Ice is one of the latest and super cool desserts in town and has been around for several years. It was first known in Asia before spreading to Hawaii and other countries.
The business will be built on a privately owned commercial property in Houston, Texas. According to research, about 50,000 vehicles pass through the location daily, making it the most suitable place for the business.
The building will include landscaping, parking facilities, and a customer sitting area. Other businesses are located on the highway where Super Ice will be situated, including motels, gas stations, and several other restaurants.
Super Ice will sell shave ice topped with Mexican and tropical syrups as its main product. At the same time, other products that will be sold are soft drinks and Latin drinks[Licuados].
The different syrup flavors that will be used include tamarindo, Jamaica, wild watermelon, pink lemonade, luscious lime, guava grape, melon, orange mango, root beer, cherry jubilee, kiwi, heartache, Limon, and strawberry.
These products will be sold in three sizes; small, medium, and large.
The products of Super Ice will be purchased from Crowns Limited, which produces and sell ice shavers and high-quality syrups. All other supplies and equipment will be obtained from a regional distributor.
Business Objectives
The objectives of the business are as follows:
(1) To have a net profit of $60,000 at the end of the third year.
(2) To construct a drive-through building on private property.
(3) To sell fifteen different types of tropical and Mexican syrup.
(4) To sell other products such as soft drinks and licuados [Latin drinks].
Mission Statement
Super Ice’s mission is to produce shaved ice of different flavored syrups of about fifteen types for Houston’s mid to low-income earners, ranging from adults to children.
Vision Statement
The company’s vision is to attain success by:
- Being the first business of its kind in Houston, Texas.
- The business is located on a major highway in the city next to schools, parks, housing developments, city pools, etc.
- We have products ranging from several different Mexican and tropical syrups.
- We are expanding the business to other cities or countries.
Business Structure
Mr. S. Thamia will own Super Ice as a sole proprietorship. Two assistants will help with sales since the products are easy to make. The owner will directly supervise the business, Mr. S. Thamia, who controls and manages the employees.
Startup Capital
The total fund required to establish the business, including facility construction, is $52,100. The startup fund will be obtained through a loan.
Competitive Analysis
The competition in Houston has been considered weak because no other business in Houston focuses on shaving ice on a large scale. However, there will be competition in the prices of shaved ice between Super Ice and companies that sell shaved ice on a smaller scale.
Shave Ice is a good and ideal business in Houston, Texas, considering the location, potential market segment, and climate. The shave ice business will be new to Houston.
‘Snow Shack’ is a significant competitor, a one-person company selling snow cones in trailers. Other competitors are Garcia’s market and Wal-Mart.
Industry Analysis
Research has shown that there is a potential success for Super Ice in Houston due to the following:
- The business is easy to operate compared to other food service products.
- Shave ice is preferred to raspado even though they are similar; it is tastier and softer.
- Shave ice is easy to prepare and has a low food cost.
- It is an ideal product for health-conscious consumers.
Marketing Strategy
Super Ice marketing will aim to create an image of offering the best-shaven ice with the highest quality.
Awareness will be created via newspaper advertisements, magazine publications, fliers, brochures, and grand opening ceremonies.
Marketing will be consistent for the first three months of operation. Fliers will be distributed to homes within a five-mile radius, while products will be promoted for introductory prices at grand opening ceremonies.
Also, discounts will be offered to recreational groups such as adult/children football teams.
Shave ice will be distributed through the business facility, while a portable ice shaver might be bought to sell shave ice on sites.
However, it is to be noted that several improvements and changes might be made in the future to make the business grow and succeed. For instance, several syrups might be added to the fifteen syrup flavors given above in the future.
In writing your shave ice business plan, following this sample to have a good business plan is essential. A business with no business plan or with a poorly written business plan with no doubt on its way to failing.
A good business plan is paramount to every small or big business.