PET FOOD SHOP BUSINESS PLAN SAMPLE
A pet food shop business particularly focuses on retailing a wide range of pets (dogs, cats, birds, etc) and pet related products and services.
Over the past few years, the pet food shop business has seen lots of increasing attention and relevance, thanks to the increasing need for companionship pets by a lot of households in the United States.
This article contains a pet food shop business plan sample, and if you are looking for a good business plan sample to help you write a business plan for your pet food shop business, then this article will be of benefit to you.
Here is a sample business plan for starting a pet food store business.
BUSINESS NAME: Chubby Scooby Pet Stores, Inc.
- Executive Summary
- Our Products and Services
- Vision Statement
- Mission Statement
- Business Structure
- Market Analysis
- Sales and Marketing Strategy
- Financial Plan
- Competitive Advantage
- Conclusion
EXECUTIVE SUMMARY
Chubby Scooby Pet Stores, Inc. is a duly registered pet food shop business which will be owned by Mr. Williamson and Judith Bagwell, both of whom are quite experienced in the industry. The business will be focusing on offering a wide range of pet related products and services to its customers in Massachusetts and the United States of America.
Among its many products and services offering include: sales of pets, sales of pet foods and supplies, and pet related services (pet grooming and boarding).
A total of $400,000 is what we will require to start up Chubby Scooby Pet Stores, Inc. in Massachusetts. This budget will be sourced from the owners’ savings, as well as obtaining loan from their banks.
Chubby Scooby Pet Stores, Inc. intends to start small in Massachusetts, but will grow to become the number one leading pet food shop in Massachusetts, as well as rated among the top 10 pet food shops businesses in the United States.
OUR PRODUCTS AND SERVICES
Chubby Scooby Pet Stores, Inc. is a pet food shop which will be in the industry specifically to make profits. We will make sure we perform all our business operations within the law of Massachusetts, and the United States.
Although, we are in the pet industry specifically to make profits, this does not in any way mean we will not offer some of the very best products in the industry. The following are the products and services we will be offering our customers in the United States:
- Sales of Pets
- Sales of pet foods and supplies
- Pet related services (pet grooming and boarding)
VISION STATEMENT
We are starting our pet food shop small, but that does not mean our vision for Chubby Scooby Pet Stores, Inc. is small. We intend to grow big immediately after startup, and our vision is to be known as the leading pet food shop in Massachusetts, and within a few years, become ranked among the top 10 pet food shops in the United States of America.
MISSION STATEMENT
Our mission in the pet industry is to create a pet food shop that will be known to offer some of the very best and quality pet products and services at affordable costs to customers. We want to be the brand name on everyone’s lip when it comes to providing quality pet products and services in Massachusetts and the United States.
BUSINESS STRUCTURE
We intend to start Chubby Scooby Pet Stores, Inc. small in Massachusetts and grow it big in subsequent years to meet with our business vision. We have carried out an industry research and have come to the conclusion that the reason a lot of businesses fail before they even begin is because they are built on a weak business structure.
We will make sure we avoid this by making sure we hire competent and experienced employees to fill up our business positions. The following are the positions we have in our pet food shop business:
- Chief Executive Officer
- Human Resources and Admin Manager
- Store Manager
- Sales and Marketing Manager
- Merchandize Manager
- Accountants
- Information Technologist
- Pet Trainers
- Customer Services Executive
MARKET ANALYSIS
Market Trend
There is a growing trend in the industry for pet food shop owners to not only operate a physical store, but also an online shop. This makes it very easy for them to be able to generate profits maximally.
Also, another trend common in the industry is to find more pet food shops offering other pet related services such as pet boarding and pet grooming.
Target Market
We have been able to do a critical market research to know our target market. The following groups constitute our target market:
- Individual pet owners
- Household who have pets
- Security Companies
- Pet grooming and Pet Boarding Services Companies
SALES AND MARKETING STRATEGY
The following are the various strategies we intend to implement to promote our pet food shop business and seize the market. Before we drew up these strategies, we first contacted sales and marketing experts. Their advice became the brain behind the following strategies:
- First, we will startup our pet food shop by throwing a party so as to catch the attention of lots of people.
- We will make sure to list our pet food shop business in yellow pages as well advertise on newspapers, business and pet related magazines.
- We will not hesitate to place adverts on radio and TV stations all around the country.
- We will take our business to the online world to capture a grander audience.
- We will also ensure we make use of direct marketing.
FINANCIAL PLAN
Startup Budget
Starting up our pet food shop business would mean we will require a total startup cost of $400,000. This startup cost will cover all of the startup expenses we will incur, and we will generate half of it from the owners’ pockets, and the other half will be secured as soft loan from the owners’ banks.
COMPETITIVE ADVANTAGE
It is no longer news that the pet food shop industry has become really competitive over the last ten years. Therefore, Chubby Scooby Pet Stores, Inc. will not leave the market for its competitors. We will carve out a great spot for our business in the industry by establishing our unique selling point (USP).
Our pet shop business will be located in a great area in Massachusetts. The area we have chosen is one that is bustling with activity, having several residential buildings around.
Also, our management team is made up of employees who have what is needed to grow a pet food shop to the desired goal. All the employees that make up our team are very experienced in their various roles.
CONCLUSION
Chubby Scooby Pet Stores, Inc. is the business name for this pet food shop business plan. Chubby Scooby Pet Stores, Inc. will be a pet food shop business that will be located in Massachusetts, United States. Its focus will be on offering pet products and pet related services to customers in Massachusetts and the United States at large. Mr. Williamson and Judith Bagwell will be the owners of Chubby Scooby Pet Stores, Inc.