Grocery Store Business Plan Sample Template


A grocery store is a store that is responsible for making various foods and domestic products available to families.

This business is a business that does not require much to set up. Also, it is a business that caters to the everyday needs of individuals. Hence, the high level of competition in this business.

Here is a sample business plan for starting a mini grocery store.

If you are looking to set up a simple business that does not require any real skill, a grocery store business is one of the best businesses that you can set up. Just like other businesses, a grocery store business also requires a business plan.

This article contains a grocery store business plan sample. With this business plan sample, you can easily come up with the perfect business plan for your grocery store business.

That said, below is a grocery store business plan sample.

Business Name: Frank Line Grocery Store Business

  • Executive Summary
  • Our Products and Services
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Market Analysis
  • Sales and Marketing Strategy
  • Financial Plan
  • Competitive Advantage
  • Conclusion

Executive Summary

Frank Line Grocery store is a standard grocery store that will be situated in one of the busiest parts of Brooklyn, New York. We have already gotten registered and have also leased a standard facility that is just perfect for the picture of the grocery store that we have in mind.

We have taken our time to carry out a series of studies that we believe will help us serve our customers perfectly. Beyond making gains, we will ensure that our customers get the right treatment whenever they are in our store.

Products and Services

Frank Line Grocery store is in the grocery store industry to make gains as well as to make top quality products from the biggest brands in America available to the residents of Brooklyn, New York.

We have virtually every product that is needed for the day to day running of the home. Some of the products that we will be made available to residents of Brooklyn, New York are;

  • Drugs
  • Food Items
  • Health-related products
  • Soft Drinks
  • Beverages
  • Dairy products
  • Fruits
  • Vegetables

Vision Statement

At the Frank Line Grocery store, our vision is to dominate the grocery store industry in New York and to also spread to other cities in the United States as well as major cities in Canada.

Mission Statement

At Frank Line Grocery Store, our mission is to set up a grocery store that will be capable of meeting the day to day needs of the residents of New York and other major cities in the United States. We do not intend to stop at just this. We will ensure that all the goods that are gotten in our store are top quality and also very affordable.

In addition to making top quality products available to our prospective customers, we also intend to sell our franchise after being in operation for ten years.

Business Structure

At the Frank Line Grocery store, we are interested in more than just running a basic grocery store like the average grocery store business. Our aim of setting up a grocery store is to end up as one of the biggest grocery stores in New York as well as the “go-to” grocery store for everyone that is in our neighborhood.

We are very aware that all that we have set out to achieve can only be achieved by having the right structure in place.

As a result of this, we will hire only people that are ready to work hard, are honest and very much interested in the well-being of our customers. Also, we will make sure that our staff are well paid and also work in a very conducive environment.

Market Analysis

Market Trend

The grocery store industry is not new. It is perhaps one of the oldest industries that are known to man.

Now, in just the same way as other industries are undergoing constant change as a result of an increase in technology, the grocery store industry is also undergoing rapid changes and is being shaped by advancements in technology. With the rise in technology, grocery stores can now easily meet the needs of their clients.

Also, grocery stores sometimes take part in clearance sales. This is done to get new customers and to maintain older customers.

Sales and Marketing Strategy

As a result of the ease with which a grocery store can be set up, there is a high level of competition in this business. Therefore, to break into the market very quickly, we have come up with certain strategies.

They are;

  • We will offer bonuses to our first set of customers
  • We will print handbills and make them available in public places such as banks, public gyms, and hospitals.
  • We also intend to have a very strong online presence.

Target Market

Every household makes use of products that are available in grocery stores. As a result of this, there is a large market for the grocery store industry. It will be impossible to meet the needs of everyone in the grocery store market. We have therefore come up with a target market that we intend to offer our services to. Those in our target market are;

  • Households
  • Students
  • Nursing Mothers
  • Expectant Mothers
  • Tourists

Financial Plan
Source of Startup Capital

We will be setting up this business with $20,000. We have already come up with 70% of this amount. This remaining amount will be gotten from the bank.

Competitive Advantage

The grocery store industry is characterized by very intense competition. We are not ignorant of this fact. We have put some measures in place to help us beat our competition.

We have a parking space that can accommodate over 100 cars, also we have a very broad range of products. With this, our customers will always get what they need in our store.


This is a business plan sample for the Frank Line grocery store. It will be located in Brooklyn, New York.