Fundraising Business Plan Sample Template


A fundraising business is essentially a business that is involved in raising funds for worthy causes such as fighting poverty, desert encroachment, and unemployment among a plethora of other important causes.

There are spread across different niches and it is left for the entrepreneur to know which of the niches would be of most interest to him.

Public spending cuts have raised the need for fundraisers to be organized to fill deficits created by these cuts.

In this article, we will consider how to start a fundraiser and the process involved in organizing such events.

As you read through, you will have a basic understanding of what a fundraiser is all about and how to start or create one.

Here is a sample business plan for starting a fundraiser business.

If you must organize a successful fundraising event, then the following steps are very necessary. Skipping any will affect your chances of succeeding. They include;

  • Identifying your Purpose

It is necessary that you clearly understand your goal(s).

This allows you to streamline your efforts towards achieving these.

While the primary purpose for organizing fundraisers is to raise money, these events serve as a platform to advertise or publicize the organization among other things.

To make the best use of this platform, you have to clearly understand your purpose for organizing it.

  • Leadership is central to its Success

Successful fundraising events usually have a set of chairperson’s heading the event.

These normally consist of wealthy donors who contribute substantially to helping you achieve the objectives of the event.

As leaders, they are not involved in the organization of the main event itself; they only help you to meet your financial target.

  • Operating Budget

This is an important aspect of the event.

Here, the budget should cover all organization costs involved such as security, space rental, transportation, staff hire, and every other aspect of the event that requires funding.

To forestall against any unforeseen spike in expenses, it is necessary to have a backup funding reserve. Above all, your operating budget should not exceed your targeted goal.

  • Logistics

Without this, your event will likely turn out chaotic.

Logistics involves fully taking into consideration every detail of the event such as the location, the dress code (if any), knowing whether there would be any form of entertainment and food, and preparing adequately for these.

It allows you to put in place a contingency plan if things do not turn out as expected.

  • Your Target Audience

When organizing a fundraiser, you need to have a clearly defined target audience. This allows you to streamline all your efforts towards getting the best results from them.

In other words, who are these people? Is the event open for everyone? Are they professionals or the business community? Is your event niche-specific?

This will save you a lot of headaches in planning, and allow you to reach your audience with less stress.

  • Effective Marketing

This is essential to fundraising events as it is for business.

There are several ways to do this. The important thing is that you can convince your target audience that your event is worthy of their time and commitment.

It will be nice to have a person with experience in this field. This will be of tremendous help in charting the way to effective publicity.

Mind you, all your marketing efforts will be targeted at your identified audience.

  • Ticket Scales

This is the point where all your efforts are climaxed.

Due to its importance, you need to be meticulous here. Clear identify the levels of contribution you will need. Will you require VIP tickets? Will ticket costs be uniform across the board?

Who will be put in charge of ticket sales? How will these tickets reach your audience? And finally, who will be in charge of confirmation on the day of the event?

These are pertinent questions that require answers.

  • Rehearsal

Organizing a large fundraiser requires everyone involved in an organization to be at their very best on the day of the event.

Rehearsal allows each member of the team to prepare way ahead of time to handle any situation that may arise. Working as a team allows you to have a better grasp of what is needed and what is not.

It also gives you the advantage of eliminating unforeseen circumstances that may act as a hindrance to success.

  • Appreciation

This is an integral part of a fundraiser.

Gratitude allows your donors to feel appreciated for their efforts. It will also make them favorably disposed to donating whenever another need arises.

Not appreciating your donors is likely to make them feel unwanted. This results in them giving a cold response to similar requests in the future.

In knowing how to start a fundraiser, you need to follow the above steps. These are concrete steps that will guarantee the success of your fundraising event.

Apart from the planning process, being able to make your donors see the reason why they should donate to your cause is equally important.


  • Executive Summary
  • Mission Statement
  • Vision Statement
  • Products and Services
  • Financing/Startup Costs
  • Our Competition
  • Marketing Strategy
  • Our Donor Profile
  • Publicity and Advert Strategy


Based in Nevada, Funding for All Inc. is a fundraising company that intends to raise and make available funding for worthy causes such as charities and has a vision of growing into a global charity funding program with its tentacles spread across the world touching the most vulnerable in society.

Funding for All was founded by Clayton and Associates.

Starting in Nevada, we have a plan to spread our services to cover the entire United States and eventually the world.

Funding for All Inc. intends to enlist the services of a business strategist to adequately strategize and align its mission, vision, and activities towards achieving set targets.


Our Mission statement at Funding for All Inc. is to make available critical funding through donations to bodies that share our passion to touch lives especially to the vulnerable members of society such as orphans and homeless kids and also families facing a financial crisis.

Also, we intend to provide highly effective services powered by a highly motivated workforce that will propel us to our goals.


At Funding for All, we have a vision of spreading our services beyond Nevada within the first 6 years to cover the whole of the United States and to eventually operate globally within 10 years of commencement of operations.


Funding for All Inc. is essentially a funding redistribution charity organization.

With a strong drive of making profits through seeking individual and corporate benefactors/donors critical to the raising of capital that will further be distributed to other relevant charities in need of funding to achieve set goals and objectives.

In addition to the core areas of raising income, we will be involved in raising funds through other lawful means such as the sales of publications relevant to our area of expertise, provision of consultancy services and training, and other related services.


For full operations to commence, Funding for All Inc. needs a total sum of $300,000.

Part of this sum, precisely $150,000 will be provided by Clayton and Associate while the rest of the amount ($150,000) is to be made available through grants received by donors.

The breakdown of how these funds will be utilized is provided below;


– Payroll $100,000
– General Administrative costs $20,000
– Rent and Utilities $50,000
– Marketing Expenses $30,000
– Workforce Training $10,000
– Company Vehicles $40,000
– Licensing and registrations $50,000
Total $300,000


Although there might be other businesses that operate similar services to ours, we are not in competition with others because of the unique services we provide.

We see ourselves as partners in progress as our duties are essentially humanitarian and hence, we would be most happy to see lives being touched positively.

Hence, the more funding platforms available, the better as our services are mainly humanitarian


Funding for All Inc. plans on carrying out an extensive marketing campaign to showcase itself to the world especially to the donor groups (individual and corporate).

It intends to achieve this through educating the public on the activities of Funding for All Inc. and the impact it has made on the lives of its targeted population.

Also, enlisting the help of celebrity personalities is an area where Funding for All seeks to market itself. Such VIP would be given an ambassador to Funding for All Inc.


Our targeted donors at Funding for All Inc. are expected to be both individual and corporate.

For individual donors, we expect a majority to be middle-aged, (no restrictions to age, but must be above 18 years), they must have a legitimate means of income and should have made their wealth through clean means and may be male or female.

For corporate donors, they should be those interested in expanding their services in areas like corporate social responsibilities. Such is the profile of donors that we at Funding for All Inc. will be on the lookout for.


Funding for All Inc. intends to deploy high-tech tools in advertising its presence and activities.

Such tools include the use of the internet through social media and the creation of a website to educate people on the services we provide and to woo donors to join us in making the difference.

Also, we will enlist the services of a brand consultant to assist in projecting our image to the world.

Given above is a fundraising business plan sample and includes all the components relevant to a sound fundraising business plan.

If you want to start a fundraising business, then you have come to the right place as the information made available in this article will be of great benefit to your business.