Dance Studio Business Plan Template


One of the essential things to do before starting a business is to create a business plan.

Creating a business plan helps you to start your business the right way.  You can clearly define your business goals and come up with the right strategies for achieving those goals.

If you want to start a sole dance studio business that will succeed and thrive, creating a business plan is the first thing you will have to do. However, knowing what to do is not enough.

Much more than knowing what to do, you also need to know how to do it.

So beyond knowing that you need to write a business plan before starting your dance studio business, you also need to know how to create a good business plan that will be useful for your business.

This is what this post intends to help you with.

This post is a dance studio business plan sample that will give you knowledge about how to create your own.

Here is a sample business plan for starting a dance academy business.

BUSINESS NAME: Domino Dance Studio

Table of Content

  • Executive Summary
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Products and Services
  • Target Market
  • Sales and Marketing Strategy
  • Startup Cost
  • Sources of Capital

Executive Summary

Domino Dance Studio is registered incorporation that will be located in the heart of Miami, Florida United States.

The intention to start Domino Dance Studio was born out of the desire to promote dancing and make it appealing to people.

Dancing has many amazing benefits. It promotes physical fitness, reduces stress, improves mental health, increases self-confidence, and enhances social interactions. However, many people are not aware of these amazing benefits.

So they don’t see any essential reason to learn dance.

We discovered that most of the dance studios around only focus on teaching people how to dance for professional and commercial purposes. They don’t focus on the aspect of dance as a recreational exercise. This is where we want to carve a niche for our business.

We want to help people achieve a happy, healthy life and fun-filled life through dancing. This will be our unique selling proposition.

To provide this unique but beneficial service to our customers in a way that will satisfy them, we will make sure that our dance studio is located in a serene environment and well equipped with top-notch facilities.

We will also make sure that our services are so satisfactory and excellent that our clients are not able to get something similar anywhere else.

This will make them keep coming back and also make them refer us to others.

Domino Dance Studio will be owned by Ms. Sharon Shaw and a partner, Dr. Tasha Ross. Ms. Shaw is a dance instructor of excellence. She started her dancing career in her high school days.

Because of her passion for dancing, she decided to study aerobic dancing in college.

Over the past 10 years, she has worked in many reputable dance studios all through Florida. Dr. Ross is a business strategist who is very passionate about dancing.

Her passion for dancing made quit her lecturing job in a renowned business school to focus on helping dance studio grow their business. She has consulted for different world-class dance studio throughout the United States

Together this duo plans to work using their rich experience and expertise to build an outstanding that studio that will dominate the dance industry.

Vision Statement

The vision of Domino Dance Studio is to stand out and dominate the dance industry within the next 10 years.

Mission Statement

The mission of Domino Dance Studio is to always come up with innovative, unique, and outstanding dance concepts that our customers will find beneficial and delightful.

Business Structure

Having a viable business structure on the ground will go a long way in accelerating the growth of Domino Dance Studio.

So, we will make ensure that we hire competent hands that do not only have the required skills and experience but are also committed and passionate about their work. Our business structure will be made up of:

  • Chief Executive Officers
  • Studio Administrator
  • Dance Instructors
  • Choreographers
  • Accountant
  • Human Resource Manager
  • Customer Service Executive
  • Marketing Executive
  • Receptionist
  • Cleaners
  • Security Guards

Products and Services

Domino Dance Studio will offer various products and services that appeal to our customers’ interests. Some of the products and services include:

  • Providing Dance Instruction for Creative Dance
  • Providing Dance Instruction for Aerobics Dance
  • Providing Dance Instruction for Hip-hop Dance
  • Providing Dance Instruction for Ballet Dance
  • Providing Dance Instruction for Salsa Dance
  • Providing Dance Instruction for Dance
  • Sales of DIY Dance Video Trainings
  • Sales of Online Courses on Dance
  • Sales of Dance Related Products
  • Consulting Services for Dance Studios

Startup Cost

The amount of money needed to start up the kind of coffee kiosk business we are projecting is estimated to be $250,000.

This will cover everything ranging from the cost of registering the business to the cost of renting office space, and the cost of purchasing equipment. It will also cover the salaries of staff for the first three months of operation.

Sources of Capital

The founders have pooled their resources together and raised the total sum of $100,000.

They are already working on raising $50,000 soft loans from friends and family and applying for a bank loan to raise the remaining $100,000

This is a simple business plan sample for a dance studio. It contains the basic things that are required to be present in a business plan. You can use it as a template in creating your own business plan.

However, before you do this, make sure that you have sound knowledge about the dance studio business you want to start. You also want to make sure your dance studio name is cool and attractive.