Cell Phone Store Business Plan Template


Since the introduction of cell phones to the general populace, there has been a rapid increase in the use of this device. This phenomenon is also aided by the many technological advancements and innovations.

Cell phones are now a part of the lives of a lot of individuals.

Apart from making calls, sending messages and basic browsing, there are lots of features that cell phones come with.

As a result of this, lots of people especially the young have become addicted to cell phones. This has provided a thriving business for those that own cell phone stores.

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If you are looking to set up a cell phone store business, then you are on the right page.

This article contains a cell phone retailer business plan sample. This business plan sample will guide you to write the perfect cell phone business plan for your new business.

Here is a sample business plan for starting a cell phone retail store.

Business Name: De Perfect Cell Phone Store

  • Executive Summary
  • Our Products and Services
  • Vision Statement
  • Mission Statement
  • Business Structure
  • Market Analysis
  • Sales and Marketing Strategy
  • Financial Plan
  • Competitive Advantage
  • Conclusion

Executive Summary

De Perfect cell phone store is a top-quality cell phone store that will be located in Atlanta, Georgia. It is jointly owned by Toby and Mark Jacob. De Perfect cell phone store was established to make cell phones available to the residents of Atlanta, Georgia as well as neighboring states at very affordable prices.

In as much as the major products that we will be made available to our potential customers are cell phones, we will not be stopping at just cell phones. We will also intend to make cell phone accessories such as chargers, earpieces, and cell phone batteries available to our potential customers.

At De Perfect cell phone store, we intend to employ individuals with good communication skills. This we believe will help us retain our customers effortlessly.

Our Products and Services

De Perfect cell phone store is a standard cell phone store. This implies that we are only going to make genuine and top quality products available to our potential customers. In as much as the main products that we will be offering to the public are cell phones.

That is not all that we will focus all our energy on. We will also partly engage in phone repair and maintenance. This will be done to ease our customers the stress of having to look for professionals to fix whatever phones they buy from our store if an issue arises.

Our products and services at De Perfect cell phone store are;

  • Cell phone sales
  • Cell phone maintenance
  • Cell phone accessories sales.

Vision Statement

We at De Perfect cell phone store want to be known for making top quality mobile phones available to those in Atlanta, Georgia, and the United States.

Mission Statement

Our mission is to keep up with the trends in the mobile phone world. This we believe will help us make the latest cell phones available to our potential customers. We also intend to franchise our business after 5 years of operation.

Business Structure

We want to become the yardstick for measuring the success of every cell phone store. To get this done, we are looking to build a structure that can function even in the absence of the management of the De Perfect cell phone retail store.

Therefore, to make this happen, we are going to employ only those that we believe are the best at what they do. We are also looking to hire those that are experienced at working in cell phone retail stores. We know that this will be a lot of work.

However, we are ready to go through the temporary stress that will make things work out in our favor.

Market Analysis

Over time, cell phones have metamorphosed from luxury items to necessities. The cell phone industry has boomed even amid economic turmoil. This particular attribute of the cell phone industry is one that is capable of keeping every business person that is involved in this industry going.

One reason for the boom in the cell phone industry even in the face of a bad economy is the fear of being alienated from the internet and the rest of the world.

Sales and Marketing Strategies

It is quite a normal occurrence for a business to take a while before being fully established. In as much as getting loyal customers might not happen too quickly, we intend to make this as short as possible.

As a result of this, we will make sure our customers are treated with the utmost respect. We will also print out handbills and place them in strategic positions. This we believe will attract lots of customers

Target Market

Absolutely everyone makes use of phones, this, therefore, makes the market for cell phones a really large one. We know that it will be very impossible to offer our services to absolutely everyone in the cell phone market.

As a result of this, we have chosen a group of people that we believe will need our services the most.

They are;

  • Business executives
  • Students
  • Tourists
  • Stay at home moms.

Financial Plan

We are looking to start our cell phone retail store on a big scale. As a result of this, we will need $200,000 to get started. This amount will be used to get a good facility as well as get top quality goods for a start. We already have 70% of this amount. We will get the remaining from the bank.

Competitive Advantage

We understand how competitive the cell phone industry is. However, to succeed at the highest level, we have come up with a brilliant idea. We intend getting a mobile store in addition to our main store. With this, we can always make our products available to our customers wherever they are.


This is a cell phone store business plan for De Perfect cell phone store. This cell phone store is jointly owned by Toby and Mark Jacob and will be located in Atlanta, Georgia.